Melissa Mcgrath Email & Phone Number

Canada

Fort Mcmurray, AB

• Planned, developed, and delivered marketing campaigns for the College and mini-campaigns for individual departments
• Managed the brand standards to ensure all criteria were adhered to internally and externally
• Maintained and created content for internal display system throughout College
• Collaborated with graphic designers and other team members on a broad range of marketing materials (publications, posters, recruitment brochures and bookmarks, display screen images, print and online ads, etc.).
• Created content/copy for the College’s website, internal newsletters, social media accounts, publications, news releases, and edited existing material
• Oversaw the creation of all major academic publications, such as the View Book, Credit Calendar, and Non-Credit Calendar

• Planned, prepared and executed Safety Day 2012, a site-wide event that included corporate messaging, summer safety planning, and engagement activities
• Created and implemented communications plan for Summer Safety Planning 2012
• Contributed to internal news publication, The BIT
• Prepared a weekly Toolbox Talk (safety tips and topics for discussion during daily safety meetings)

Fort Mcmurray, AB

• Internal Communications
• Revamped previous tour script to streamline the tour experience for national and international media, government and VIP visitors
• Created a variety of written stories for an internal news publications (Connections and The BIT)
• Created presentation for Albian Leadership Team on topic of strategic social investment within Shell
• Restructured distribution of internal monthly newsletter to reach a wide variety of audiences across mine site (2300 employees, 800 of which have no access to a computer and 4000 contractors) External Communications
• Researched and analyzed local social investment opportunities that aligned with Shell’s business principles

Fredericton, N.B.

• Directed calls on a 25 – 30 line switchboard and maintained internal phone directory
• Greeted and directed customers in a friendly and professional manner
• Provided information on general inquiries and forwarded customers to appropriate employee
• Maintained customer files by adding new purchase orders and shipping bills, and handling confidential payment information
• Operated inventory control systems to ensure proper amount of inventory was coming in and going out
• Organized and distributed ingoing and outgoing mail, including preparing courier packages for shipment

Bachelor Of Public Relations, Public Relations, Advertising, And Applied Communication

Bachelor Of Arts (B.A.), English & Sociology