A marketing professional with significant brand and product marketing experience in the property sector. This expertise has been formed by the solid marketing foundation gained from the fast moving consumer goods and automotive categories, working with both local and international iconic brands.Passionate about marketing, the development of strategy, campaign implementation, streamlining and refinement of internal processes and the transformation of consumer insights into actionable and effective campaign strategies to engage and convert target audiences.Skills • Development of marketing strategy• Integrated campaign development and execution (above-the-line, below-the-line and digital)• New product development• Customer insights• Relationship management• Project management• Budgeting and forecasting• External supplier engagement and management• Stakeholder engagement • Event management and sponsorship• Presentations• Marketing campaign evaluation (including a sound knowledge of digital analytics)• Brand tracking and measurement• Trade marketing• Interpersonal skills Highlights• Overhauled digital media across all land developments at Dennis Family Corporation. This included the launch and support of social media channels, SEO, SEM, pay per click, re- targeting and the build of new websites to generate greater enquiry and engagement. • The pre-launch and launch of the new Modeina estate in 2014. The development received 1,200 enquiries within the first four months and has met 2014 financial year targets. The sales office and collateral have been shortlisted for the 2014 design awards. • Launch of Warralily at Armstrong Creek, one of Victoria’s most successful property developments. 700 lots sold in the first 18 months.• Brand re-launch of Goodyear Tyres in the ANZ market.