Melissa Nickless Email & Phone Number

Scarborough, Me, Us

United States

Strategic Sales Growth via BHN's portfolio of products that provide our partners solutions for their open/ closed loop gift cards. These include fast and nimble access to proprietary Saas tech, access to extensive incentives partners and digital commerce catalogs growing opportunities for sales and digital engagement, but done with high concern to Risk, Fraud and Compliance. Brands I work with include Fashion, Grocery & Retail, Casino, Lifestyle, Travel, Entertainment, Dining- Luxury Brands to QSR/Fast Casual as well.

Portland, Maine, United States

• Drive the development of new sales campaigns for Loyalty and E-commerce programs with Category, Merchandising, and Shopper Marketing teams that align with Retailer strategies and CPG vendor needs.• Procure $MM plus in CPG annual funding by increasing engagement of vendor funding within the Loyalty program with local, brokered, and/or national vendor contacts• Tailor CPG offer strategies to reflect local consumer preferences and evolving industry trends. Facilitate knowledge sharing across regions and advise on personalization best practices• Establish program KPI’s for budget management and work with the Analytics team to set up automated reporting and dashboards, reporting cadence and internal processes.• Continue to partner with the Loyalty Team and Third-party Vendors to build a roadmap supporting the ongoing evolution of the program, offers and systems to accomplish

Charlotte, North Carolina Area

Client facing liaison between PromoWorks (based out of Chicago, IL) and Food Lion corporate location in Salisbury, NC (positioned within Food Lion HQ). Primary focus is the growth of sales and overall management of the in-store shopper sampling programs for Delhaize America and its vendors.Drive the development of new sales campaigns for in-store sampling with Category, Merchandising, and Shopper Marketing teams that align with Retailer strategies and vendor needs.Grow a $6M plus account by increasing sales of vendor funded in-store sampling events through local and national vendor contacts, brokers and marketing agencies.Maintain client and campaign information via CRM tool Salesforce, P&L, Forecasting and financial reportingAwarded the CROSSMARK “Bridges Award” for Innovation in 2019Systems: Salesforce, DSS/MicroStrategy, Sega/Mainframe

Portland, Maine Area

Portland, Maine Area

Account Development of experiential marketing tactics ranging from ‘Mass Retail’ programs at Walmart, Sam’s Club, and BJ’s; Pop- up retail environments, guerilla tactics, to high profile celebrity and trade events.Highlights include landing a national CPG’s account’s retail event business at Walmart worth $11M+. Managed the coordination of over 40k events in 6 months while delivering a 10% overall budget savings for the same group.

Mba, Masters Of Business Administration

Cpc, Certified Professional Coaching

Ba, Industrial And Labor Relations

Activities and Societies: Student Government Treasurer ( 3.5 yrs), Intercollegiate Athletic Board, WAIH, Hurleys Night Club, ERA, Delta.