• Developed and maintained effective marketing tools to promote York County to potential business prospects including brochures, informational packets, print and electronic mailings, trade show materials and York County Economic Development website (www.ycedb.com)• Preformed project management duties including responding to Requests for Proposals and coordinating and facilitating special events including County visits, tours, trips and meetings for prospects• Coordinated economic development activities between agencies, chambers of commerce, the South Carolina Department of Commerce and regional economic development partnerships• Designed and prepared statistical and general information packages for use by industrial prospects including information on financing, real estate, labor, education and training and for reporting purposes • Developed, organized and maintained databases for existing properties and existing industries in York County

• Developed and executed marketing campaigns designed for the acquisition and retention of new newspaper subscribers including graphic design of advertisements and sales materials• Secured business sponsorships of third party circulation sales• Managed the Newspapers in Education program including sponsorship and fundraising efforts• Performed customer service and administrative duties including sales and marketing reports, generating customer call lists, billing, and collections• Hired, supervised, and coordinated the sales efforts of the circulation retention staff and contract sales vendors

• Developed campaigns for introduction and promotion of products and services in campus retail and dining locations at Winthrop University• Developed and executed special events for the Winthrop University Dining Services Department including loyalty programs, sales events and special promotions• Developed all graphic design including brochures, mailing pieces, advertisements, and created and maintained web page • Created marketing and business plans • Developed all direct mail pieces and other written promotional materials• Managed multiple retail locations including staffing and product mix• Performed administrative duties including inventory, financial reports, creation of presentation material, and research

• Researched and wrote press releases for clients in the fields of golf and tourism • Initiated contact and developed relationships with national, regional, and local media• Developed direct mail pieces• Maintained hard and computer database and archive systems • Tracked all media coverage in newspapers, magazines and on the Internet, and compiled and maintained clip books• Maintained billing records for all media coverage in newspapers, magazines, and on the internet and developed detailed clip reports for clients • Performed all administrative and organizational aspects of the Public Relations Department