Melissa Edré Email & Phone Number

Canada

• Partner with the Creative Lead to brainstorm and write compelling copy for emails, social media posts, digital ads, sales collateral, presentations, signage (print and digital), and scripts.• Collaborate with teams across the organization to create content that connects with audiences and meets project goals.• Edit and refine copy to ensure clarity, consistency, and adherence to brand guidelines.• Craft headlines, taglines, and calls-to-action that are both catchy and… Show more • Partner with the Creative Lead to brainstorm and write compelling copy for emails, social media posts, digital ads, sales collateral, presentations, signage (print and digital), and scripts.• Collaborate with teams across the organization to create content that connects with audiences and meets project goals.• Edit and refine copy to ensure clarity, consistency, and adherence to brand guidelines.• Craft headlines, taglines, and calls-to-action that are both catchy and effective.• Create copy that inspires people to visit, explore, and experience everything Toronto has to offer. Show less

Toronto, Canada Area

• Managing the flow of guests into the Dining and Bar/Lounge areas, providing accurate wait times to incoming guests if appropriate, using OpenTable.• Co-ordinating large group reservations ensuring all details & requests are taken care of in advance.• Collaborating with the management team to develop strategies for improving operational efficiency within the hospitality team. • Presenting a positive first-impression of The Keg’s standards by delivering exceptional service. •… Show more • Managing the flow of guests into the Dining and Bar/Lounge areas, providing accurate wait times to incoming guests if appropriate, using OpenTable.• Co-ordinating large group reservations ensuring all details & requests are taken care of in advance.• Collaborating with the management team to develop strategies for improving operational efficiency within the hospitality team. • Presenting a positive first-impression of The Keg’s standards by delivering exceptional service. • Delegating a team of up to 5 hosts and training new staff on proper procedures and restaurant policies.• Receiving payments by validating credit charges, accepting currency, calculating and issuing change for To-Go orders. Show less

• Crafting creative copy for home pages, landing pages, emails, and in-store signage for Sport Chek and Atmosphere banners.• Maintaining brand expression, tone of voice, and consistencies in copywriting.• Collaborated with design team to ensure brand consistency across all platforms and mediums.• Participated in creative meetings to develop campaigns reflecting client objectives.

Toronto, Ontario, Canada

• Writing, reviewing, editing & updating SEO-driven content including web copy, product descriptions, category descriptions, landing pages, in-depth guides, email copy and more. • Researching product-related topics to write clear and helpful content to educate customers and promote the company's products. • Performing keyword research to help with Search Engine Marketing and Search Engine Optimization and increase site traffic. • Maintaining brand expression, tone of voice, and… Show more • Writing, reviewing, editing & updating SEO-driven content including web copy, product descriptions, category descriptions, landing pages, in-depth guides, email copy and more. • Researching product-related topics to write clear and helpful content to educate customers and promote the company's products. • Performing keyword research to help with Search Engine Marketing and Search Engine Optimization and increase site traffic. • Maintaining brand expression, tone of voice, and consistencies in copywriting.• Distilling complex information and offers into engaging, concise, and clear content.• Copy written for: Canadian Tire, Sport Chek & Atmosphere Show less

Toronto, Ontario, Canada

• Acting as the lead voice for brand storytelling across all eCommerce platforms and product categories for YM Inc. brands that include: Urban Planet, Stitches, Sirens, and Charlotte Russe• Wrote engaging product descriptions that highlighted features and benefits in an easy-to-understand manner.• Drafting, editing, and proofing all website and e-comm related copy • Writing creative copy & specs for the Sommer Ray collection (influencer with 25+ million reach)• Ensuring the… Show more • Acting as the lead voice for brand storytelling across all eCommerce platforms and product categories for YM Inc. brands that include: Urban Planet, Stitches, Sirens, and Charlotte Russe• Wrote engaging product descriptions that highlighted features and benefits in an easy-to-understand manner.• Drafting, editing, and proofing all website and e-comm related copy • Writing creative copy & specs for the Sommer Ray collection (influencer with 25+ million reach)• Ensuring the accuracy of descriptions and web content• Partnering with appropriate departments to develop suitable descriptions and reading material• Integrating SEO principles to maximize copy’s reach• Assisting with marketing copy as needed such as email campaigns & social media posts Show less

• Managing and creating social media content for fashion, lifestyle and corporate clients that include Speedo Canada and ASICS.• Providing copywriting and graphic design support for both agency and client needs.• Managing and creating content for social media accounts for clients like Speedo Canada.• Collected and analyzed reliable data from multiple data sources and reported on raw insights.• Communicated with influencers to coordinate product releases and gratis… Show more • Managing and creating social media content for fashion, lifestyle and corporate clients that include Speedo Canada and ASICS.• Providing copywriting and graphic design support for both agency and client needs.• Managing and creating content for social media accounts for clients like Speedo Canada.• Collected and analyzed reliable data from multiple data sources and reported on raw insights.• Communicated with influencers to coordinate product releases and gratis shipments.• Monitored metrics and drafted reports detailing PR team performance and project status.• Assisting in client events. Show less

Toronto, Canada Area

• Assisting media requests• Tracking and monitoring clients' press clippings using agency tools like CISION and MRP• Communicating with influencers about client mailers / Influencer outreach• Assisting in weekly reports to share successes with clients• Creating trending pitches to send out to media• Designing assets for various departments internally• Shipping and receiving client merchandise

Toronto, Canada Area

• Creating social media content and assets for all platforms (Instagram, Facebook, and Pinterest) and manage the posting schedule• Integrating SEO principles in to Pinterest posts to boost and drive traffic to our eCommerce site• Developing e-mail marketing material for our customers & retailers• Monitoring social media, community management, and measuring the impact of social media campaigns• Market researching and recommending best practices for building brand awareness… Show more • Creating social media content and assets for all platforms (Instagram, Facebook, and Pinterest) and manage the posting schedule• Integrating SEO principles in to Pinterest posts to boost and drive traffic to our eCommerce site• Developing e-mail marketing material for our customers & retailers• Monitoring social media, community management, and measuring the impact of social media campaigns• Market researching and recommending best practices for building brand awareness, social media, marketing, and consumer engagement• Participating in PR & Marketing meetings and contributing creative ideas to engage effectively with customers and target audiences• Managing product photography for web, social media and marketing materials Show less

Toronto

• Reporting on arts, life and news-related multimedia content on a weekly basis• Editing and writing scripts for T.V. broadcast pieces• Creating graphics for online and print stories• Filming and editing weekly video series called "Campus Streetstyle"• Providing live event coverage via social media through Instagram and Twitter• Copy editing the print version of the Ryersonian

1 Yonge Street

• Reporting on trending posts for thekit.ca.• Drafting posts and checking SEO, setting feature image and checking HTML codes on Wordpress• Creating product and style galleries.• Sourcing photos for online stories• Fact-checking upcoming print version of THE KIT.• Emailing PR companies for product releases• Researching stories for editors