Melissa Pan Email & Phone Number

Netherlands

Amsterdam, North Holland, Netherlands

Leading hotel guest app product design from ideation to delivery, overseeing check-in, in-stay, and check-out experiences. Collaborating cross-functionally to ensure consistent customer journeys across physical and digital touchpoints.• Advocating for continuous user research, optimising data tracking and success metrics• Helping to grow the team by hiring and onboarding designers and UX copywriter• Improving product team ways of working and contributing to its evolution and growth• Proactively contributing to creating an inspiring and empowered environment in product and UX teams• Advocating for accessibility and its incorporation into our workflow• Running workshops to solve user problems and to shape product roadmap with product owner• Mapping customer journeys, identifying user flows and interactions to identify guest pain points• Designing innovative solutions for present & future alongside technical and business challenges

Netherlands

Amsterdam, North Holland, Netherlands

Collaborated in cross-functional team to design holistic B2B product within legal compliance, liaising with legal, sales, and finance departments. • Interviewed users and analysed user insights to capture opportunities• Designed, tested and built core features• Established design language and contributed to the design system• Advocated and helped to build an inviting and collaborative environment within the product team

Amsterdam Area, Netherlands

Collaborated within a dynamic, cross-functional team dedicated to serving a client with a diverse range of medical products, all aimed at enhancing patient access to vital medications. Our collective efforts involved a comprehensive analysis of intricate medical terminology, meticulous examination of legal and technical prerequisites, and the relentless pursuit of user-centric design solutions.• Worked closely with engineers and PM on discovery and ideation• Established the design language and design system with engineer input and perspective• Met deadlines and managed multiple projects with attention to detail• Communicated design rationale for stakeholder buy-in and advocated for the user

London, United Kingdom

Collaborated in a centralized product team, ensuring consistency and customer focus across END’s digital products — app, website, email, and launches. Partnered with engineering teams to align designs with business goals and customer needs. • Mapped out requirements, designed and set up functional, modular templates for emails• Regularly contributed to the design system • Advocated and established a close relationship with engineers• Collaborated with the product owner and senior designer to create product vision and concepts• Worked closely with engineers to ensure a polished and cohesive product and experience

London, United Kingdom

Collaborated with UX researchers, CRO experts, an in-house development team, and creative directors to optimize designs and boost conversions for multiple clients as a digital designer. • Conducted & analysed user research to inform designs and design iterations • Collaborated with the UX team and developers to design responsive, intuitive user experiences• Generated new original concepts, wireframes, designs & prototypes for client proposals• Increased conversion and click-through rates for clients by optimising emails with relevant research methods

Graphic Design, Graphic Design

Bachelor Of Arts And Science, Psychology

Language Studies, Mandarin