Melissa Parks

Melissa Parks Email and Phone Number

Director of Awareness Marketing and Lead Nurturing at Education Dynamics @ Education Dynamics
hoboken, new jersey, united states
Melissa Parks's Location
Norman, Oklahoma, United States, United States
Melissa Parks's Contact Details

Melissa Parks personal email

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Melissa Parks phone numbers

About Melissa Parks

Melissa Parks is a Director of Awareness Marketing and Lead Nurturing at Education Dynamics at Education Dynamics. She possess expertise in advertising, integrated marketing, google analytics, leadership, digital marketing and 37 more skills.

Melissa Parks's Current Company Details
Education Dynamics

Education Dynamics

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Director of Awareness Marketing and Lead Nurturing at Education Dynamics
hoboken, new jersey, united states
Website:
educationdynamics.com
Employees:
629
Melissa Parks Work Experience Details
  • Education Dynamics
    Director Of Awareness Marketing And Lead Nurturing
    Education Dynamics Nov 2019 - Present
    The Agency Services division of Thruline Marketing was acquired by Education Dynamics on 11/23/2019.As Director of Awareness Marketing and Lead Nurturing, my primary responsibilities are to oversee the development and execution of lead nurturing plans on behalf of our clients from helping develop the cadence and communication strategy to helping execute and deploy those communication plans. In addition to lead nurturing I also help oversee all of the traditional media placement for clients that spend ad dollars in TV, Radio, Out-of-Home. I work with our internal team of buyers to help budget and strategically plan for those different channels.
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  • Thruline Marketing
    Director Of Awareness Marketing And Email Marketing
    Thruline Marketing Feb 2016 - Nov 2019
    Norman, Ok
    Agency Services division acquired by Education Dynamics 11/23/19Keypath Education, formerly known as PlattForm, has been changing lives through education for more than 26 years. We serve the entire student journey and partner with higher education institutions worldwide to launch programs, grow enrollment, improve learning and connect education to careers for the world’s most prepared students. As Director of Awareness Marketing, I am responsible for the strategic development and execution of top of the funnel marketing tactics to generate more awareness for our clients.This includes the creation, execution and ongoing optimization of Local and National media buys involving offline channels such as Television, Newspaper, Radio and OOH as well as online awareness tactics such as digital display. In this position, I oversee a team of media planners and media buyers to ensure we develop a customized strategy that fits the individual needs of each client.As Director of Email Marketing, I oversee the development, implementation and optimization of our email campaigns on behalf of our clients. This includes providing strategic direction prior to and throughout the campaign as well as communication development, technical execution and periodic analysis. ESSENTIAL FUNCTIONS• Strategy Development: Develop targeted awareness marketing strategies based on client goals and objectives. • Research: Continuous evaluation of new vendors and capabilities.• Data analysis and decision-making: Continuous evaluation and utilization of real-time performance data and metrics.• Collaboration: Ongoing collaboration with Traditional Media Buyers, Digital Media Buyers and SEO/Inbound Marketing Specialists to develop integrated strategies. • Leadership: Strong understanding of the strategic capabilities of my team and provided input to Managers and Directors on both a strategic and tactical level.• Budgets: Develop and forecast budgets based on data and analytics.
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  • Keypath Education
    Integrated Marketing Manager Of Strategic Partnerships
    Keypath Education Mar 2015 - Feb 2016
    Norman, Ok
    Responsible for developing and managing comprehensive integrated marketing campaigns for 8 to 10 clients. In this position, I had oversight of all the components of campaign development, implementation and measurement to ensure that all components are working together in harmony. ESSENTIAL FUNCTIONS• Budgets: Develop and track budgets.• Strategy Development: Develop integrated marketing strategies based on client goals and objectives. Utilize a variety of channels such as awareness marketing, paid search marketing and SEO to fulfill the overarching strategy.• Data analysis and decision-making: Continuous evaluation and utilization of real-time performance data and metrics.• Collaboration: Ongoing collaboration with Traditional Media Buyers, Digital Media Buyers and SEO Specialists to develop integrated strategies. • Management: Oversee a team of traditional and digital buyers, as well as SEO specialists across the organization.
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  • Keypath Education
    Managing Director/Media Supervisor
    Keypath Education Feb 2004 - Mar 2015
    Norman, Ok
    Expanded the company into Oklahoma and opened a satellite office in Norman Oklahoma.Was responsible for setting up and creating the business based on the operational guidelines of the State of Oklahoma.Helped lead a team of 25+ employees.Primary role as Director:• Lead a team of subject matter experts to deliver high quality results for our clients.• Work closely with our Account Service teams and Clients to analyze existing activities and identify new opportunities. • Collaborated with other Managers and Directors to develop and present pitches, educational presentations, new scopes of work and budgetary estimates. • Meet with clients and attend meetings/conferences to further the business and knowledge of Keypath and our clients.• Strong understanding of the differences between our client base and help develop new business based on my cross-team experience.• Work closely with other Directors within the Marketing Services to share knowledge that could be useful across various clients.• Accountable for understanding fiscal targets as they relate to my team and ensuring that we are forecasting business accurately and staffed appropriately.• Go-to resource for marketing guidance and assistance in the development and staffing of new projects. • Ensure client needs are being met and delivering on promised results.
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  • Keypath Education
    Sr. Media Buyer
    Keypath Education Oct 2001 - Feb 2004
    Lenexa, Ks
    Promoted to Senior Media Buyer within 1.5 years. Primary role as a Senior Media Buyer was to provide peer-to-peer leadership to team members with respect to the operational management of our Media Department. In addition to serving as the media buyer for 6-12 accounts, other responsibilities included• Leadership: Strong understanding of the strategic capabilities of my team and provided input to Managers and Directors on both a strategic and tactical level.• Strategic Thinking: Thought leader for the traditional media channel and provided input and guidance with respect to the analysis of our marketing channel. • Data analysis and decision-making: Strong analytical skills to identify trends and propose strategic and tactical changes to our clients based on data and analysis.• Collaboration: Ongoing collaboration with Media Analysts, Media Supervisors and other relevant stakeholders across the company.
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  • Keypath Education
    Media Buyer
    Keypath Education Jun 2000 - Oct 2001
    Lenexa, Ks
    Responsible for the creation, execution and ongoing optimization of local Direct-Response media buys involving Television, Newspaper and Radio, with an emphasis on Spot TV/Cable. Average account load consisted of 6-10 accounts.ESSENTIAL FUNCTIONS• Negotiation: Aggressive negotiation of rates, placement and added value via direct communication with media-partners.• Communication: Constant communication with internal and external parties, primarily with respect to market/campaign performance.• Data analysis and decision-making: Continuous evaluation and utilization of real-time performance data and metrics.• Buy creation and execution: Creation of media buys utilizing proprietary software; execution and management of insertion orders to media-partners. • Creative selection and trafficking: Review and selection of media creative based on relevant performance metrics; execution and management of traffic orders to media partners. • Collaboration: Ongoing collaboration with Media Analysts, Media Supervisors and other relevant stakeholders across the company. • Research: Self-directed research efforts to uncover new media strategies and enhance the effectiveness of existing strategies.
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Melissa Parks Skills

Advertising Integrated Marketing Google Analytics Leadership Digital Marketing Marketing Management Media Buying Traditional And Digital Google Adwords Department Budgeting Online Advertising Training Social Media Marketing Email Marketing Marketing Strategy Online Marketing Sem Microsoft Office Microsoft Excel Microsoft Word Research Powerpoint Analytical Skills Brand Awareness Direct Response Television Email Management Email Strategy Email Marketing Software Silverpop Engage Ibm Marketing Cloud Zeta Hub Digital Media Strategy Media Buying Media Planning Analytics Strategic Planning Direct Marketing Lead Generation Mailchimp Mass Email Marketing Email List Building

Melissa Parks Education Details

Frequently Asked Questions about Melissa Parks

What company does Melissa Parks work for?

Melissa Parks works for Education Dynamics

What is Melissa Parks's role at the current company?

Melissa Parks's current role is Director of Awareness Marketing and Lead Nurturing at Education Dynamics.

What is Melissa Parks's email address?

Melissa Parks's email address is me****@****orm.com

What is Melissa Parks's direct phone number?

Melissa Parks's direct phone number is 913.254*****

What schools did Melissa Parks attend?

Melissa Parks attended Southwestern College, Caldwell High School.

What skills is Melissa Parks known for?

Melissa Parks has skills like Advertising, Integrated Marketing, Google Analytics, Leadership, Digital Marketing, Marketing, Management, Media Buying Traditional And Digital, Google Adwords, Department Budgeting, Online Advertising, Training.

Who are Melissa Parks's colleagues?

Melissa Parks's colleagues are Shivu Eys, Sohaib Ahmed Abbasi, Elisha Yegon, Habiba Moujerife, Monica Jubincs, Dhruv Kaushik, Cleofe Serrano.

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