Melissa Peña Email & Phone Number

A Masters of Integrated Marketing Communication graduate from Eastern Michigan University with a passion for marketing, communications, social media, and brand awareness. A quick learner that brings high energy, motivation, and a positive attitude to the workspace. Focused on developing and executing communication strategies that drive business growth.Areas of expertise include: Marketing Strategy & Campaigns, Beginner Google Analytics Certified (2019), Google AdWords, Social Media, Communications & Advertising, Search Engine Optimization (SEO), and Microsoft Office Suite.

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  Marketing Communications Coordinator

  Currently Seeking Opportunities

  Nov 2020 - Present - Ann Arbor, Michigan, United States

  After recently completing my Masters of Integrated Marketing Communication, I am currently exploring opportunities in marketing, communication, and account management.Highlighted Marketing Projects Include:EATALY | New York, NY 2020Supported multiple marketing campaigns for Eataly’s “On Their Own and/or Independent Millennial Online” program that utilized a mix of new and interactive media, events and public relations, database and direct marketing, and advertising to grow brand awareness amongst millennials ages 26-30. Integrated marketing communications with Eataly’s social media platforms and website.➢ Increased enrollment for the cooking education program by 10%, order pickup/delivery by 7% & grab-and-go lunch sales by 10%.OZONE HOUSE | Ypsilanti, MI 2019Created two marketing campaigns, including website landing pages, google ads, and search engine optimization, for a community-based, nonprofit agency that helps young people lead safe, healthy, and productive lives through intensive intervention and prevention services.➢ Achieved a 60% click-through rate for the campaign.