☁ Mélissa Plenier Email & Phone Number

Tours, Fr

Tours, Centre-Val De Loire, Fr

Apodis is a SaaS medtech application connecting patients with their pharmacist to help them better manage their health. (France, Tours & Paris, 15 people)- Building the B2B2C marketing strategy and executing key operations: lead generation, sales pitch and process, digital marketing campaigns, SEO, Social Networks, events, co-marketing with strategic partners- Participating in product design, in charge of product marketing (messaging, product pitches, tutorials, launches)- Defining and implementing Hubspot CRM processes for marketing, sales, customer success and user support- Managing a team of 4 people

La Rochelle, Nouvelle Aquitaine, Fr

Growth Hacking and Marketing Acquisition strategies course delivered to Marketing Masters'degree students

Paris, Île-De-France, Fr

#1 SaaS Platform for Change Management. Salesforce ISV. Multinational companies customer base. VC backed fast-growing scale-up.- Built the marketing function from scratch (8 people) - Defined and executed marketing plan around 5 key axes: growth marketing, customer marketing, partner marketing, brand awareness and international marketing- Built an effective results-driven and customer-focused marketing program to generate leads for sales and support them in the closing phases- Implemented Customer Centric Selling Sales methodology in the sales team and sales process on Salesforce CRM- Built and managed the marketing team to support the development and execution of the marketing strategy- Shaping InsideBoard as a world-class brand through thoughtful positioning, marketing tone, and creative direction. Managing analyst relations- Orchestrating the production and publication of marketing content, ensuring that content reaches the right part of the sales funnel at the right time

Worldwide, Oo

Global leader in management and consulting services. Managing the Marketing organization transformation, from an execution to a business and added-value function:- Developed and managed a strong modern (digital minded) marketing team (20 people)- Ran integrated thought leadership and demand generation campaigns (event, digital and print)- Increased quality and volume of CRM data, optimizing and measuring customer interactions- Led the Sales and Marketing transformation project around Salesforce implementation and change management

Worldwide, Oo

Development and execution of the Middle Market marketing plan, based on the business goals expected: - Market segmentation, targeting, positioning- Sales support: lead generation and loyalty campaigns, sales enablers- Marketing operations: events, marketing content, CRM

Saint Cloud, Fr

Open Source solutions specialist build-up (Digital, Hosting, Continuity and Cloud Consulting), acquired by Smile in 2021.- Built marketing function from scratch, defined marketing strategy and led execution - Developed, maintained and executed demand generation programs aligned with business goals- Developed a deep understanding of customers, products and the buyer's journey- Collaborated with sales and product marketing to build programs that support sales enablement

Issy-Les-Moulineaux, France, Fr

French self-founded management consultancy firm with European presence in 12 countries (acquired by Ernst & Young in 2013):- Built marketing function from scratch, defined marketing strategy and led execution- Management of the international marketing team (8 people)- Customer marketing, CRM & data management, demand generation campaigns, press relations, school relations, website design and content management, SEO, community management, redesign of the brand identity.

Mentor, Ohio, Us

Local marketing coordination of a French SME in Automatic identification, subsidiary of Avery Dennison, worldwide leader in adhesive technologies. - Built local marketing from scratch. - Aligned corporate goals with French market's needs and translated into a consistent, effective and scalable marketing plan generating awareness and demand to support the growth of the local business.- Internal European Champion of 100-Day fast growth Projects.

Poncin, Auvergne Rhône-Alpes, Fr

French family self-funded SME specialized in industrial marking. • Market Study;• Targeting and positioning and operational launch of a new key offer;• Relationship development with European opinion leaders.

Growth Hacking, 2-Day Crash Course, Marketing

Bachelor In International Business, B2B Marketing / Service Marketing

Maîtrise Langues Etrangeres Appliquées, Anglais / Espagnol