☁ Mélissa Plenier Email and Phone Number
☁ Mélissa Plenier work email
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☁ Mélissa Plenier personal email
👋 Bonjour !Directrice Marketing Business Dévelopement externalisée, Consultante et Formatrice indépendante, spécialiste du marketing digital, de la génération de prospects / growth hacking et de la gestion de la relation client (CRM), j'accompagne les directions dans l'accélération de leur croissance et le développement de leur marque. Avec plus de 20 ans d’expérience dans la création et la transformation de services marketing, à la fois en start-ups, PME et grands groupes internationaux, B2B et B2C, j'ai développé une forte capacité à piloter tous les domaines du marketing et leur exécution opérationnelle dans :- La génération de prospects & l’optimisation du pipeline de ventes- La création de campagnes multi-canales - Le suivi du ROI des opérations Marketing et mesure de KPIs- Le CRM et la gestion des données marketing / commerciales - L’accompagnement au changement- Le management d’équipes directes, indirectes et externalisées (jusqu’à 30 personnes)Vous souhaitez échanger sur ces thématiques ?☕️ N'hésitez-pas à me contacter !
Digital Loire Valley
View- Website:
- digital.loirevalley.co
- Employees:
- 23
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Membre Du Ca - Vp Communication And Pilote Du Club MarketingDigital Loire ValleyTours, Fr
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CmoApodis Sep 2021 - PresentTours, Centre-Val De Loire, FrApodis is a SaaS medtech application connecting patients with their pharmacist to help them better manage their health. (France, Tours & Paris, 15 people)- Building the B2B2C marketing strategy and executing key operations: lead generation, sales pitch and process, digital marketing campaigns, SEO, Social Networks, events, co-marketing with strategic partners- Participating in product design, in charge of product marketing (messaging, product pitches, tutorials, launches)- Defining and implementing Hubspot CRM processes for marketing, sales, customer success and user support- Managing a team of 4 people -
Interim Marketing Director / Change Managment & Digital Transformation PmoSparkup Consulting Sep 2021 - Present -
SpeakerExcelia May 2023 - PresentLa Rochelle, Nouvelle Aquitaine, FrGrowth Hacking and Marketing Acquisition strategies course delivered to Marketing Masters'degree students -
CmoInsideboard Sep 2016 - Aug 2021Paris, Île-De-France, Fr#1 SaaS Platform for Change Management. Salesforce ISV. Multinational companies customer base. VC backed fast-growing scale-up.- Built the marketing function from scratch (8 people) - Defined and executed marketing plan around 5 key axes: growth marketing, customer marketing, partner marketing, brand awareness and international marketing- Built an effective results-driven and customer-focused marketing program to generate leads for sales and support them in the closing phases- Implemented Customer Centric Selling Sales methodology in the sales team and sales process on Salesforce CRM- Built and managed the marketing team to support the development and execution of the marketing strategy- Shaping InsideBoard as a world-class brand through thoughtful positioning, marketing tone, and creative direction. Managing analyst relations- Orchestrating the production and publication of marketing content, ensuring that content reaches the right part of the sales funnel at the right time -
Director Of Marketing OperationsDeloitte France Jun 2013 - Sep 2016Worldwide, OoGlobal leader in management and consulting services. Managing the Marketing organization transformation, from an execution to a business and added-value function:- Developed and managed a strong modern (digital minded) marketing team (20 people)- Ran integrated thought leadership and demand generation campaigns (event, digital and print)- Increased quality and volume of CRM data, optimizing and measuring customer interactions- Led the Sales and Marketing transformation project around Salesforce implementation and change management -
Middle Market Marketing ManagerDeloitte France Apr 2011 - May 2013Worldwide, OoDevelopment and execution of the Middle Market marketing plan, based on the business goals expected: - Market segmentation, targeting, positioning- Sales support: lead generation and loyalty campaigns, sales enablers- Marketing operations: events, marketing content, CRM
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Marketing & Communication ManagerAlter Way Oct 2009 - Jun 2011Saint Cloud, FrOpen Source solutions specialist build-up (Digital, Hosting, Continuity and Cloud Consulting), acquired by Smile in 2021.- Built marketing function from scratch, defined marketing strategy and led execution - Developed, maintained and executed demand generation programs aligned with business goals- Developed a deep understanding of customers, products and the buyer's journey- Collaborated with sales and product marketing to build programs that support sales enablement -
Marketing ManagerGreenwich Consulting Apr 2007 - Oct 2009Issy-Les-Moulineaux, France, FrFrench self-founded management consultancy firm with European presence in 12 countries (acquired by Ernst & Young in 2013):- Built marketing function from scratch, defined marketing strategy and led execution- Management of the international marketing team (8 people)- Customer marketing, CRM & data management, demand generation campaigns, press relations, school relations, website design and content management, SEO, community management, redesign of the brand identity. -
Marketing CoordinatorAvery Dennison Sep 2004 - Apr 2007Mentor, Ohio, UsLocal marketing coordination of a French SME in Automatic identification, subsidiary of Avery Dennison, worldwide leader in adhesive technologies. - Built local marketing from scratch. - Aligned corporate goals with French market's needs and translated into a consistent, effective and scalable marketing plan generating awareness and demand to support the growth of the local business.- Internal European Champion of 100-Day fast growth Projects. -
Marketing/Business Development OfficerTiflex Industrial Coding & Marking Sep 2003 - Jun 2004Poncin, Auvergne Rhône-Alpes, FrFrench family self-funded SME specialized in industrial marking. • Market Study;• Targeting and positioning and operational launch of a new key offer;• Relationship development with European opinion leaders.
☁ Mélissa Plenier Skills
☁ Mélissa Plenier Education Details
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Growth TribeMarketing -
Grenoble Ecole De ManagementB2B Marketing / Service Marketing
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Université Grenoble AlpesAnglais / Espagnol
Frequently Asked Questions about ☁ Mélissa Plenier
What company does ☁ Mélissa Plenier work for?
☁ Mélissa Plenier works for Digital Loire Valley
What is ☁ Mélissa Plenier's role at the current company?
☁ Mélissa Plenier's current role is Membre du CA - VP Communication and Pilote du Club Marketing.
What is ☁ Mélissa Plenier's email address?
☁ Mélissa Plenier's email address is me****@****ard.com
What schools did ☁ Mélissa Plenier attend?
☁ Mélissa Plenier attended Growth Tribe, Grenoble Ecole De Management, Université Grenoble Alpes.
What skills is ☁ Mélissa Plenier known for?
☁ Mélissa Plenier has skills like Marketing, Marketing Strategy, Management, Crm, Marketing Communications, Strategy, Business Strategy, Product Marketing, Marketing Management, Digital Marketing, Seo, Entrepreneurship.
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