Melissa Potterbaum Email and Phone Number
Melissa Potterbaum work email
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Melissa Potterbaum personal email
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Dynamic marketing and communications leader with over 15 years of experience transforming brands and driving growth across diverse industries. Known for:• Bringing positive energy and innovative thinking to every challenge• Leading high-performing teams to exceed expectations and achieve unprecedented success• Identifying opportunities for growth and implementing transformative change• Developing compelling messaging and brand strategies that foster customer loyalty• Balancing multiple priorities to deliver on ambitious goalsI thrive on turning visionary ideas into impactful solutions, always focusing on creating lasting, positive outcomes for organizations and their stakeholders. My expertise spans brand management, digital marketing, and strategic communications, with a proven track record of elevating brands to new heights of recognition and success.Passionate about empowering teams, driving innovation, and creating meaningful connections between brands and their audiences. Let's connect and explore how we can make a difference together!
Pursuit Center
View- Website:
- pursuitcenter.org
- Employees:
- 60
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Head Of Marketing And CommunicationsPursuit CenterUnited States
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Director Of Marketing And CommunicationsThe Center For Pursuit 2022 - PresentHouston, Texas, UsI am the head of marketing and communications for the largest non-profit organization in the Greater Houston area that empowers individuals with intellectual and developmental disabilities (IDD) and autism. I collaborate with partners and agencies in creating engaging content to inform and educate audiences about the organization and its programs and services.— Building a foundation for all marketing campaign strategies and refining the mission and brand of the organization.— Transforming the brand to become more recognizable through the community, partners, volunteers, donors, and media to the organization. -
Senior Director, Marketing23Rd World Petroleum Congress 2019 - 2022Calgary, Alberta , CaI served as Marketing Lead, Creative Director, and Brand Manager for a premier global conference and exhibition. I coordinated the collective activities of multiple functions, agencies, contractors, and sponsors to put together print and digital assets, compelling web content/messaging, and customer journeys. — Featured high-profile industry leaders in webinar series Spotlight. Custom branding kits for sponsors. — Implemented HubSpot CRM; developed contact database. -
Director Of Marketing, Brand Manager ➤ Top 10 Company Rank | Cut Photography Costs 80%Standard Furniture Manufacturing 2015 - 2019Bay Minette, Al, UsMy scope involved brand management and multi-channel marketing. I shaped the strategic vision and hit key metrics/budget. I directed in-house print, digital, photography, and social, while tapping agencies to round out ad, web, photo, CGI, and video assets. — Created/launched marketing campaigns across brands (art direction, special events, and corporate programs). — Oversaw showrooms for the largest home furnishings industry trade show worldwide. -
Brand Manager, Lead Designer — Events ➤ Rebranded/Grew Quiltweek To 7 Sites | Launched Iquilt.ComAmerican Quilter'S Society 2011 - 2015Paducah, Kentucky, UsMy role expanded to encompass brand management, marketing, and advertising for events with 30K+ attendees. I brainstormed and implemented brand innovations, as well as optimized staff and workflow.— Designed email/mail, web, + print campaigns. — Oversaw production of video/commercials, merchandise, ads, event guides, web graphics, newsletters, and signs. -
Managing Editor ➤ 10 Publications Across 3 StatesKentucky Publishing 2010 - 2011Paducah, Ky, UsHere, I coordinated the work of in-house staff and freelancers for 10 newspapers/publications spanning KY, TN, and IL. -
Graphic Designer ➤ Layout & Design For Regional PublicationsThe Paducah Sun 2006 - 2010UsIn this early role, I was entrusted with layout and design for ads, sales collateral, websites, and newspapers for publications in Paducah and Marshall County.
Melissa Potterbaum Skills
Melissa Potterbaum Education Details
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Southern Illinois University EdwardsvilleGraphic Design & Photography
Frequently Asked Questions about Melissa Potterbaum
What company does Melissa Potterbaum work for?
Melissa Potterbaum works for Pursuit Center
What is Melissa Potterbaum's role at the current company?
Melissa Potterbaum's current role is Head of Marketing and Communications.
What is Melissa Potterbaum's email address?
Melissa Potterbaum's email address is mp****@****ail.com
What schools did Melissa Potterbaum attend?
Melissa Potterbaum attended Southern Illinois University Edwardsville.
What are some of Melissa Potterbaum's interests?
Melissa Potterbaum has interest in Education, Arts And Culture.
What skills is Melissa Potterbaum known for?
Melissa Potterbaum has skills like Graphic Design, Layout, Advertising, Web Design, Indesign, Photography, Publications, Brochures, Online Advertising, Publishing, Illustrator, Photoshop.
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