Melissa Pruessing Email & Phone Number

Blue Ash, Ohio, US

Wheaton, IL, US

Atlanta, GA, US

Building the most elite, physician-owned management services company, dedicated to excellence in orthopaedics. Our sole focus is delivering high quality patient experiences by linking top-notch physicians and providers together in an innovative platform.

Chicago, IL, US

Selected by Chairman and President of the business unit to be the first head of marketing and customer experience for the WellNow brand. Defined the strategy to expand beyond core urgent care services to include six ancillary service lines and create opportunistic growth resulting from pandemic. Key Accomplishments: Triple digit growth in new patients seen.

Chicago, IL, US

Promoted by Chairman to be responsible for brand strategy, promotional strategy, advertising and creative development, media, digital strategy and experience, recruitment marketing, call center and field marketing. Key accomplishments: +600bps improvement to call conversion (to new patient appointment) of highest value patients and +400bps improvement to.

Chicago, IL, US

Responsible for media, digital strategy and experience and CRM Key accomplishments: +17.4% revenue (+7% same store), +24.4% EBITDA, 700 bps improvement in advertising expense to revenue ratio achieved in 2019 through increased new patient flow driven by an overhauled go-to-market plan including a new approach to resource allocation, a new drive period.

Salt Lake City, Utah, US

New York, NY, US

Adweek Agency of the Year 2017, Ad Age Agency A-List 2016, 2017, 2018, Effie’s Most Creatively Effective Agency 2017, 2018, Cannes North American Agency of the Year 2016, 2017Key accomplishments: +47% Marketing-driven revenue for largest midwest client+35% Marketing ROI for largest midwest client's new store grand opening marketing program+$35 million in.

Boston, Massachusetts, US

A lead agency leveraging creativity, data and technology to help clients transform businesses. Led the account management department. Accountable for all aspects of the largest client in the San Francisco office. Directed six vice presidents and a team of 65 across three offices. Key accomplishments: 65% annual marketing budget increase secured for eBay.

Boston, Massachusetts, US

Secured and led the fastest growing client in the office while managing four vice presidents and 35 staff in two offices.Key accomplishments: 22% marketing ROI improvement across the five-brand KaoUSA portfolio. 156% to 175% engagement rate increase in Jergens and John Frieda social channels. 45% high potential staff and 30% overall employee attrition.

Boston, Massachusetts, US

Oversaw the largest lane of Sprint (2012-2013), the largest client in the office. Managed the client relationship, led the internal team and integration with three other agencies. Led three director-level direct reports and a team of 10.Served as account management lead for Walgreens and Whirlpool Corporation (2010-2012) with teams of 12 and 19. Key.

Chicago, IL, US

Spearheaded the development of the marketing strategy, go to market plan and execution for the $4.5 billion holiday selling season. Guided 400+ marketing professionals and allocated and administered $550 million in marketing spend. ➢ 3% increase in net sales YOY for the eight-week holiday period produced reversing a -12% trend in the previous eight weeks.

Chicago, IL, US

Created the marketing strategy and led the execution to achieve annual financial and brand goals for the tools, lawn and garden, seasonal and automotive categories. Allocated assets of > $300 million to support the $3.2 billion sales plan.➢ $6 million of partner funding secured in response to significant budget cuts by developing packages for tools.

Chicago, IL, US

Executed retail marketing for four types of stores with nine marketing professionals. Implemented special projects for SHC Chairman Eddie Lampert. Individual contributor reporting directly to the chairperson.➢ $700 million earned in year one sales of Kenmore, Craftsman and DieHard in Kmart stores by tailoring brand offerings, value propositions and.

Chicago, Illinois, US

A major retailer and current part of Sears Holdings Corporation. Pioneered an in-house online marketing function. ➢ 15% to 35% increase in online sales and alignment of Kmart brand and business priorities achieved by transitioning online marketing functions from a third party to an in-house operation.

Bachelor Of Arts, Biochemistry

Education record