Building the most elite, physician-owned management services company, dedicated to excellence in orthopaedics. Our sole focus is delivering high quality patient experiences by linking top-notch physicians and providers together in an innovative platform.

Selected by Chairman and President of the business unit to be the first head of marketing and customer experience for the WellNow brand. Defined the strategy to expand beyond core urgent care services to include six ancillary service lines and create opportunistic growth resulting from pandemic. Key Accomplishments: Triple digit growth in new patients seen for urgent care services by developing strategy to retain COVID-19 testing only patients.+217% incremental revenue through designing customized experience based on diagnosisExceeded prior patients per day benchmark within 30 days of converting 14 newly acquired urgent care locations.Significant ancillary service growth including +526% virtual care patients per day following implementation of new patient experience and virtual care platform.+550 basis points (bps) improvement to NPS driven by mining NPS surveys for themes and gaps in customer experience and partnering cross-functionally to create and roll-out new standard operating procedures to all centers.

Promoted by Chairman to be responsible for brand strategy, promotional strategy, advertising and creative development, media, digital strategy and experience, recruitment marketing, call center and field marketing. Key accomplishments: +600bps improvement to call conversion (to new patient appointment) of highest value patients and +400bps improvement to overall conversion through improvement of call flow and patient experience with call center agents.+17.1% revenue (+8.2% same store), +17.5% EBITDA, 1,200 basis point (bps) improvement in advertising expense to revenue ratio achieved in 2020. 35% increase in unaided awareness amongst core target (2021 vs 2020).Hired >1100 dentists in 2020, despite pandemic and reduced number of available practicing dentists due to burnout. Achieved record high numbers of hires for key job titles to support business growth in 2020.<3% (1 FTE) regrettable turnover in 3 years following redesign and hiring of 35 FTEs.

Responsible for media, digital strategy and experience and CRM Key accomplishments: +17.4% revenue (+7% same store), +24.4% EBITDA, 700 bps improvement in advertising expense to revenue ratio achieved in 2019 through increased new patient flow driven by an overhauled go-to-market plan including a new approach to resource allocation, a new drive period construct to focus resources and energy on areas of high opportunity, and a multi-layer integrated media plan across national and local media.+21.7% revenue (+10.1% same store), +25.9% EBITDA, 1,200 basis point (bps) improvement in advertising expense to revenue ratio achieved in 2019 through increased new patient flow driven by an overhauled go-tomarket plan including a re-balancing of the marketing funnel, a new drive period calendar construct, and a multi-layer integrated media plan across national and local media to focus resources on specific offices.+65% marketing ROI driven and 1,200 basis point (bps) improvement in advertising expense to revenue ratio in 2019 through refinement and optimization of core channels and identification and implementation of new, hypertargeted performance media channels.55% increase in unaided awareness amongst core target (2019 vs 2018) created by development of new campaign platform and focused media plan. Co-led development of campaign platform and all creative executions.

Adweek Agency of the Year 2017, Ad Age Agency A-List 2016, 2017, 2018, Effie’s Most Creatively Effective Agency 2017, 2018, Cannes North American Agency of the Year 2016, 2017Key accomplishments: +47% Marketing-driven revenue for largest midwest client+35% Marketing ROI for largest midwest client's new store grand opening marketing program+$35 million in pipeline revenue identified from 6 new clients

A lead agency leveraging creativity, data and technology to help clients transform businesses. Led the account management department. Accountable for all aspects of the largest client in the San Francisco office. Directed six vice presidents and a team of 65 across three offices. Key accomplishments: 65% annual marketing budget increase secured for eBay, achieved by changing the marketing planning process and strategy, transitioning from bottoms up to top down planning, creating a prioritization scoring model and developing a retail-focused go to market strategy.50% sustained traffic increase to website and 300 bps improvement to consideration of eBay fashion accomplished. 40% revenue and 500 bps profitability gain for the largest client by negotiating a first ever year-long scope of work. 102% to 125% of revenue and profit targets hit in four consecutive years.

Secured and led the fastest growing client in the office while managing four vice presidents and 35 staff in two offices.Key accomplishments: 22% marketing ROI improvement across the five-brand KaoUSA portfolio. 156% to 175% engagement rate increase in Jergens and John Frieda social channels. 45% high potential staff and 30% overall employee attrition decrease; 34% job satisfaction rise recorded.90% of individuals surveyed at new client, KaoUSA, scored the agency as excellent for cross-agency integration and collaboration. Doubled agency revenue from year one to year two.

Oversaw the largest lane of Sprint (2012-2013), the largest client in the office. Managed the client relationship, led the internal team and integration with three other agencies. Led three director-level direct reports and a team of 10.Served as account management lead for Walgreens and Whirlpool Corporation (2010-2012) with teams of 12 and 19. Key accomplishments: Decreased client onboarding time by developing a comprehensive process that included designing the curriculum to systematically transfer and document information critical to new partnerships.Delivered a record-setting 30-day customer acquisition period for the holiday sales period.25% increase in cross-sell rate (multiple unit purchasers) and +800 bps increase in brand consideration in the four largest countries outside the US.7% net sales increase realized during the worst housing economy in a century. 28% reduction in cost for the Walk with Walgreens program while also improving service levels.

Spearheaded the development of the marketing strategy, go to market plan and execution for the $4.5 billion holiday selling season. Guided 400+ marketing professionals and allocated and administered $550 million in marketing spend. ➢ 3% increase in net sales YOY for the eight-week holiday period produced reversing a -12% trend in the previous eight weeks including 21%+ online growth and the orchestration of the largest net sales day in Sears history by implementing coordinated and robust multi-channel driving efforts. ➢ 2.5% rise in margin rate YOY reached in the fourth quarter by creating a campaign that drove both brand metrics and sales during the holidays rooted in consumer insights, brand promise and merchandise priorities. ➢ 40% cut in non-working marketing costs and messaging alignment attained across all consumer touchpoints during the holiday campaign by championing one strategy, one planning process and coordinating execution across all marketing groups.

Created the marketing strategy and led the execution to achieve annual financial and brand goals for the tools, lawn and garden, seasonal and automotive categories. Allocated assets of > $300 million to support the $3.2 billion sales plan.➢ $6 million of partner funding secured in response to significant budget cuts by developing packages for tools merchants to sell to third party vendors.➢ 8% sales increase created despite overall lawn and garden marketing budget reduction by using media mix analysis combined with consumer insights to allocate resources and develop contingency plans to respond to weather-related consumer shopping spikes in the lawn and garden season.

Executed retail marketing for four types of stores with nine marketing professionals. Implemented special projects for SHC Chairman Eddie Lampert. Individual contributor reporting directly to the chairperson.➢ $700 million earned in year one sales of Kenmore, Craftsman and DieHard in Kmart stores by tailoring brand offerings, value propositions and promotions to meet Kmart target consumer needs.➢ 45% growth in local market sales recorded without spending any Kmart marketing funds by leveraging NASCAR marketing rights and existing deals with preferred vendors to develop a low-cost local market program in race cities.➢ 18.7% increase YOY in gift card sales realized reversing six years of double digit declines by implementing changes to key aspects of the program that were hurting sales.

A major retailer and current part of Sears Holdings Corporation. Pioneered an in-house online marketing function. ➢ 15% to 35% increase in online sales and alignment of Kmart brand and business priorities achieved by transitioning online marketing functions from a third party to an in-house operation.