Principal copy/content writer for Central California’s largest healthcare system, leading the organization’s complete rebrand, new and ongoing marketing campaigns, executive messaging and internal communication, patient education, and more • Project leader and content creator for the Kaweah Health rebrand (launched in May 2021), including internal communication (launch calendar, brand guidelines, FAQs, talking points, internal brand website, executive email campaign, video projects, PowerPoint presentations, inspirational booklet, etc.) and external communication (refresh of public-facing website, media kit, omni-channel advertising campaign) • Internal communications director for COVID-19 Incident Command Center, responsible for the development, design, and execution of daily crisis communication that engaged, informed, and uplifted staff • Co-creative director and principal writer for Vital Signs magazine • Website project manager, content creator, and administrator for Kaweah Health Medical Group, Sequoia Health and Wellness Centers, and the Aesthetic Center • Account manager for healthcare system’s largest service lines

Worked with program staff to develop content for brochures, flyers, newsletters, one-sheets, videos, and more • Internal communications lead, responsible for writing executive communication and monthly staff newsletter, as well as planning staff development events • Developed all aspects of advertising campaigns, including messaging, graphic design, ad buying, budget, and reporting • Graphic designer for agency creating strategic plan, annual report, brochures, flyers, advertisements, promotional products, etc. • Managed social media accounts, including creating posts, monitoring engagement, and executing paid campaigns • Managed media relations, including acting as spokesperson, writing press releases, PSAs, and granting/facilitating interviews • Created agency website and served as website administrator • Coordinated community events • Agency photographer/videographer

Represented the Board of Supervisors at public and private events, serving as liaison between County officials, organizations, departments, and specific groups • Served as County Public Information Officer (PIO), managing media and public relations • Created communication processes and protocols for PIO team to ensure message and brand consistency in all communications • Planned media response trainings for PIO team • Responded to Public Records Act requests • Wrote news releases and advisories, granted/facilitated interviews, and maintained positive relationships with local, state, and international news agencies • Managed three high-profile county websites and the county’s main social media accounts • Assisted in responding to and researching constituent related requests or concerns • Prepared grants and identified funding sources needed for specific department services • Made appointments and maintained a calendar of activity