Melissa Read-Sharp Email & Phone Number

Olathe, Ks, Us

Overland Park, Ks

Manages the go-to-market strategy and ongoing release cadence for Ad Astra's solutions. Oversees research and analysis of various markets Ad Astra's delivering to and helps the company better understand how the products can make a difference in those areas.Coordinates and develops marketing programs, campaigns, and collateral to drive growth, product engagement, and adoption.Owns and drives the holistic product and communication strategy for both internal and external audiences.Coordinates across all cross-functional partners — both internal and external — ensuring feedback is prioritized and ultimately leads to better products for our customers.

Responsible for marketing campaigns including writing copy, building design templates, creating workflows, disseminating data and analytics to stakeholders, and making recommendations for potential optimizations.Collaborates with the product team, sales, services, and clients to execute engagement programs and campaigns consisting of email, direct mail, and marketing collateral.Manages content creation of HubSpot website, blogs, and other thought leadership assets, while ensuring the information is up-to-date.Leads all company webinars and is responsible for creating and executing the campaigns that support them, including, promotion, execution, and follow up.Responsible for trade show planning and logistics, including booth and inventory management and logistics, creating content and collateral, pre and post-show communications, and managing travel, registration, and reservations for Ad Astra attendees and guest speakers. Ensures data integrity and consistency between HubSpot and Salesforce databases.Responsible for managing Ad Astra’s annual users’ conference, Aspire, including promotion, website and mobile app creation and management, session and schedule coordination, while managing event vendors and logistics.

Lenexa, Ks

Develop and implement firm-wide internal and external communications programs. Responsible for implementing public relations programs, and maintaining media relations.Identifies and makes recommendations for maximization of communication materials throughout various firm initiatives.Ensures all of the firm's materials are current, accurate, well-written and consistent with the firm's brand.Directs the firm's print and electronic communications.Oversees the firm's internal and external websites, maintains website content, and manages social media properties. Identifies media opportunities and works with employees to develop thought leadership pieces. Responds to all inquiries from the press, and develops and distributes press releases.Serves on the board of the Henderson Engineers Charitable Foundation.Responsible for organizing and executing annual client golf tournament.

Kansas City, Missouri Area

Planned and implemented strategic community relations programs for all U.S. office locations.Developed and cultivated relationships with local, national, and international non-profit organizations.Organized and implemented company-wide volunteer opportunities, fundraisers, and in-kind donation drives.Proactively served the internal and external communications needs of various departments to include activities related to recruiting, employee engagement and retention, and community and company events.Oversaw and executed all elements of Dodge for a Cause, Lexmark Enterprise Software's largest fundraiser benefiting JDRF. Built and maintained positive relationships with managers and employees across the company, as well as local reporters and community leaders.Arranged special events and responded to media inquiries relating to community relations programs and activities.Oversaw social media campaigns that pertained to community events, fundraising efforts, and employee engagement. Managed relationships and hosted special events in conjunction with area chambers of commerce and other business associations. Created content and assisted with the development and execution of biweekly all-company team meetings.

Shawnee, Kansas

Planned corporate and employee events ranging from executive meetings to company-wide holiday parties. Provided administrative support to the 80+ person marketing team.Managed multiple executive calendars and travel, both domestic and international.Assisted with the development and execution of biweekly all-company team meetings.Analyzed and prepared emails, letters, and other business correspondence.

• Strategic targeting of clients• Prospecting and relationship building• Setting face to face appointments• Thoroughly analyzing customer needs• Creatively designing marketing campaign• Strategically selling compelling concepts to key local and regional decision makers