Melissa is a dedicated social entrepreneur with a wealth of personal and professional expertise. In her leadership role at Violet, she drives impactful change. Melissa's consulting background in adaptive leadership, purpose-led strategy, and human-centred design has cultivated an organizational culture of innovation and resilience.Melissa spearheads creative problem-solving, leverages technology, and fosters new collaborative models to drive meaningful transformation. Her ability to navigate complex business landscapes and nurture stakeholder relationships underscores her leadership style.Violet's Virtual care platform helps people with the practical, emotional, and clinical aspects of the last stage of life - improving people's outcomes and reducing the massive system cost burden.Violet is balancing humanity and technology to unlock a new model of care. Violet leverages a product-led and commercially sustainable strategy to create cultural and behavioural change through the last stage of life, setting new benchmarks in innovation and personalisation across #caretech, #agetech, #lifetech and #healthtech. Alumna of the Kennedy School of Government, Harvard University, and the prestigious INSEAD 'AVIRA' program, Melissa's work has been recognised with notable accolades, including the Chief Executive Women's Entrepreneurs Scholarship and the Westpac Social Change Fellowship.In 2023, Melissa and co-founder Tom Hull secured a coveted spot in the Techstars Accelerator, showcasing the transformative potential of Violet on a global stage.Outside of work, Melissa loves exploring the trails of the southern highlands on her horse, pottering in the garden and enjoying good wines in front of an open fire.
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Founder And Ceo, VeraTwilight LabsAustralia
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Managing Director & Ceo, The Violet InitiativeThe Violet Initiative Jan 2020 - PresentSydney, New South Wales, Australia -
DirectorLifecircle 2015 - Oct 2018
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Managing DirectorPurpose Agency Sep 2012 - Jul 2018UltimoMelissa is a firm believer in purpose as a tool to drive both commercial success and social impact for business. Within Purpose Agency she works closely with clients across each of the business sections to create change. -
Owner And MdDoppio, A Brand And Design Agency. Jan 2004 - Sep 2013DoppioAs MD of Sydney brand and design agency, Doppio, my focus is on discovering the strategic and commercial supports that allow brands and design to be most powerful and compelling.With over 12 years experience in design and advertising, I work closely in the scoping, realisation and execution of strategic brand projects across all sectors. Under careful direction, Doppio has evolved into a highly-awarded boutique brand consultancy, successfully delivering brand success across a broad range of sectors. -
Senior PlannerSpackman And Mossop May 1998 - Jan 2003
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Account ManagerDmb&B Weekes Morris Osborn Jan 1994 - 1998
Melissa Reader Education Details
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The Art & Practice Of Leadership Executive Education -
Adaptive Leadership -
Sydney Leadership 2011 -
Blarch Hons(1)
Frequently Asked Questions about Melissa Reader
What company does Melissa Reader work for?
Melissa Reader works for Twilight Labs
What is Melissa Reader's role at the current company?
Melissa Reader's current role is Founder and CEO, Vera.
What schools did Melissa Reader attend?
Melissa Reader attended Insead, Insead, Harvard Kennedy School, Harvard University, John F. Kennedy School Of Government, Sydney Leadership 2011, University Of New South Wales.
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Melissa Reader
Global Engagement Manager At Australian Trade And Investment Commission (Austrade)Greater Melbourne Area2austrade.gov.au, austrade.gov -
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Melissa Reader
Customer Service Team Leader At Ingram Infrastructure Scf Lewis & Clark TerminalsTroy, Il -
Melissa Reader
Innovative Graphic Designer | Creative Thinker | Passionate & Hard-Working Professional | Seeking New OpportunitiesGilroy, Ca
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