Supported Southeast Regional Vice President of Sales with administrative activities and reporting. Assisted with leading projects/initiatives from plan development through implementation for the Region that impact processes.

Supported Executive Vice President & General Manager for the Machine Division managing operations, administrative activities, presentation development, customer escalated inquiries research, and lead projects/initiatives. Managed all aspects of event/meeting planning for a division of 250 team members.

Developed and maintained medical product portfolios for Aetna's commercial business for local markets in the Southeast area. Conducted competitive & market analysis, incorporated consumer insights, applied benefit mandates and collaborated with market leadership to formulate market specific portfolio strategies and plan designs.

Achieved revenue, customer, membership and/or profit earnings growth by providing strategic and technical support throughout the sales support process. Oversaw productivity for new business proposals and enrollments for various health care products and services. Triaged case implementation issues, as needed. Assisted with high level product training and marketing material direction. Educated staff on new corporate products and processes. Collaborated with other business areas such as Product Management, Network, Compliance, and Implementation on Health Plan initiatives. Managed special health plan projects, as needed.

Created and implemented strategic and tactical initiatives for ongoing growth and development for the online payday lending business. Collaborated with team to drive key business initiatives. Kept abreast of and enforced all policies and procedures and activities required to operate in accordance with the state laws. Managed over 15 Lead Generation partnerships focusing on daily, weekly, and monthly performance metrics.

Developed, implemented, analyzed, and optimized Fee Based Marketing opportunities for Debt Cancellation and Membership products to meet new member enrollment and revenue growth goals. Built and managed marketing strategy and campaigns for all Marketing channels. Lead cross-functional team (Operations, Customer Service, Training, QCA, Systems) to achieve goals. Negotiated vendor contracts and drive new business relationships.

Developed, implemented, analyzed, and optimized Fee Based Marketing opportunities for Debt Cancellation and Membership products to meet new member enrollment and revenue growth goals. Built and managed marketing strategy and campaigns for all Marketing channels. Lead cross-functional team (Operations, Customer Service, Training, QCA, Systems) to achieve goals. Negotiated vendor contracts and drive new business relationships.

Education Manager/Personal Banking Officer, Customer Marketing, 2004-2005Conducted all new hire education for the Inward Customer Marketing department. Actively worked with center management to develop and implement targeted education as needed. Unit Manager/Personal Banking Officer, Customer Marketing, 2003-2004Managed the efforts of 17 Customer Marketing Advisors in an inward call center environment. Responsibilities included generating loan and revenue growth through solicitation of balance transfers and ancillary products. Ensured goals were maintained and/or exceeded through continuing education, team incentives, and personal feedback and guidance.Marketing Manager/Personal Banking Officer, Business Development, 1999-2003Developed, executed, and managed marketing plans and budgets for over 25 affinity partners via Direct Mail, Event Marketing, Internet, Media Marketing and Telemarketing channels resulting in over 110,000 new credit card accounts. Implemented company-wide and market sector specific initiatives. Negotiated new marketing initiatives with group contacts to secure additional accounts.Employment Operations Specialist/Office Manager/Administrative Secretary/WorkStudy, 1989-1999