Melissa Rodriguez Email and Phone Number

• Lead and monitored the development of over 20 products under Impresa, an Amazon Best Seller storefront. • Work cross functionally with product developers, sourcing specialists and graphic designers to develop and launch a variety of projects. • Track the development, production and follow up of projects using multiple project management tools (Monday.com/Asana). • Manage the metrics used to define goals and project completion.

Working with a startup as a Product Manager has been one of my most accomplishing roles to date. With the added advantage of working remotely and getting to collaborate within our company, Lights Label has allowed me to own projects from conception to launch of the products. Working cross-functionally with creative teams and operations, this role has allowed me hands-on experience with project management. One of the most challenging, and surprisingly enlightening tasks in this role has been work with budgets while getting to meet goals placed by my managers. • Successfully identified customer preferences within the market and rolled out the rebrand.• Worked collaboratively with marketing and sales to meet set sales goals and customer acquisition metrics. • Owned project timelines, orders, and vendor relations to ensure sales goals. • Developed content strategy, cross-functionally, to meet market needs. • Implemented timelines by defining manufacturing needs and strategies to successfully launch capsule collections to ensure quick turnarounds per project launch. • Managed all vendor relationships and contractual agreements.

Pride and gratitude are my summaries for Copa. From partnering and setting up an LLC, from Social Media to models' selection, from sales to photo shoots, from design to manufacturing, to packing to marketing exchange, I had it all. I enjoyed developing connections with local Miami girls that would become the image for Copa. Great success, we couldn't keep up with the demand, truly rewarding.• Launched e-commerce women’s boutique oversees the overall boutique operation and markets a variety of clothing and apparel items. • Developed sales platforms for online purchasing, ordering, business advertisement, and social media, maintaining a high level of business awareness that drove sales and promoted brand identity. (Shopify, Facebook, Instagram)• Developed entrepreneurial skills within the parameters of sales and marketing• Efficiently booked local market venues to develop pop up events • Analyze trends to increase sales. • Build and maintain a positive relationship with apparel designers and vendors, facilitating timely shipments and deliveries

I was hired to work directly under the Chief Marketing Officer and helped with the rollout of the company rebrand, this was my first experience in a corporate setting, and worked closely with all the departments that reported to the chief marketing officer as a liaison. I learned how Medicare and Medicaid worked, specifically in the south Florida market, and the importance of marketing campaigns that included but weren’t limited to call centers, direct mail, email callout lists, and commercial billboards. l worked with the Operations Department and the head of the Medical Department to develop the best strategies for these events that included: what centers would get the events and the overall logistics of the events. Mostly, I oversaw the vendor relations and event functions for the appreciation events. Being exposed to event planning and coordination also exposed me to a different field within Hospitality that I never knew I had. Overall, my experience was wonderful, I learned more than I thought possible and fostered great connections for my future endeavors.• Expanded brand recognition by establishing a company’s digital presence, developing e-mail messages, and social media channels. • Owned all marketing and sales company events by coordinating and executing activities amongst the fifteen locations. • Develop activities covering annual events for regional promotion for patient engagement. Events included a variety of participants from the government sector, private vendors, and clinical staff.• Organize and support networking functions for executives of multiple health plans and broker firms to cultivate strategic business partnerships. • Develop and monitor retention campaigns for sales and

I will always look back with gratitude for the opportunity to work while having the time flexibility to concentrate on my studies while getting experience from office receptionist to a part-time sales representative. Though in retrospect, a CRM and automated emails would have helped with manual processes, the experience allowed me to land my first job five months before graduation! It was great!• Contacted customers and followed up on orders received.• Maintained inventory on a weekly basis.• Supported sales team needs.• Placed and tracked purchase orders.• Processed sales and inventory reports monthly.

My internship at the Spanish Chamber of Commerce was memorable and served as a major influence on my career path. Although short-lived, the experience allowed me a front-row seat as the Chamber launched its gastronomical trade show, Sabor. Here, I was tasked with guest and vendor outreach. This was my first experience working directly with vendors and guest and learned the importance of open communication and transparency with both parties. I was exposed to professional organization skills for the first time, which has proven to be one of my best tasks. This task was also important for dealing with guest RSVP and data collection for after the event. • Managed the gastronomical event Sabor that included upwards of ten local Miami restaurants.• Worked closely with vendors to set up event spaces and accomplished specific requests for Sabor.• Supported foreign exchange students from Spain to meet future employers at career fairs.• Supported the coordination of social media and event promotional publications.