Melissa Root Email & Phone Number

Stamford, Ct, Us

Objective: To leverage my experience in sales management and training development to improve sales and client satisfaction by developing sales team skills and methodologies, accelerating sales, identifying revenue opportunities, and improving sales performance.Skills:- Proven track record in successful commercial strategic sales experience- Expertise in prospecting, negotiation, and closing for enterprise-level solutions sales completed over the phone- Experience coaching sales teams through prospecting, negotiation, and closing for enterprise-level solutions sales completed over the phone- Strong knowledge of sales processes and enterprise sales methodology- Ability to develop and practice relevant sales scripts and enhance sales scripts through conversion optimization- Strategic management skills and in-depth experience as a successful seller or sales manager- Ability to educate, motivate, and improve sellers and managers to meet and exceed expected quotas- Consultative sales expertise and client-centric focusResponsibilities:- Partner with sales leaders and sales representatives to identify revenue and process improvement opportunities to accelerate sales and maximize company success- Develop and implement strategic educational and motivational training sessions for new and tenured sales representatives- Drive understanding and adoption of key sales strategies, sales processes, and sales methodologies by participating in sales calls and mentoring and coaching sales teams- Travel as needed to support sales professionals within a specified footprintAchievements:- Successfully coached sales teams to improve prospecting, negotiation, and closing skills, resulting in increased revenue and client satisfaction- Educated and trained sales representatives to exceed expected quotas, resulting in increased revenue and business growth

Direct all marketing programs and initiatives for an independently owned salon, wellness center and medical spa to help grow and retain their customer base. Tasks range from strategic planning and creative development to execution and post-analysis/ROI. Focus on lead generation and brand building to make an ongoing impact on our ability to scale quickly and efficiently in a competitive market.PRODUCTS: Galderma, Allergan, Lutronic, Sciton, Hydrafacial, ZO, Image, OI, DavinesMEDIUMS: Email, digital display, social, content syndication, sales enablement platforms, direct mail, websiteTARGETING & SEGMENTATION: Leverage 3rd party data from digital platforms, industry research, surveys, lead to sales performance and Google analytics to ensure marketing efforts and reach are optimized to continue to effectively increase clients and revenuePROJECT MANAGEMENT: Lead a team of 30 employees. Maintain relationships and promote additional opportunities by conducting meetings with company employees, external vendors and local small business owners to develop marketing programs that streamline all aspects of the buyer’s journey, from brand to sales. Collaboration includes product, promotions, giveaways, in-house events, content, media, analytics, social, sponsorship programs and community outreachSALES ENABLEMENT: Train and present new campaign activity, promotional offers and initiatives with sales kits, meetings and monthly calls. Negoiate trade, social, and vendor contracts

New York, Ny, Us

Prospected, sold and grew local, regional and national businesses. Helped to build out brands which lead to more products being sold. Developed powerful multi-screen marketing and advertising campaigns using cable TV networks, as well as a variety of digital platforms PRODUCTS: Spectrum’s exclusive Audience Finder App, 100+ cable TV networks including ESPN, HGTV, Fox News, USA, Bravo, TNT, Discovery Channel, Spectrium News, OTT/Streaming, Display and Video Ads Online, Paid Google, Bing and Yahoo SearchTARGETING & SEGMENTATION: Leveraged 1st party data from Spectrum’s cable and internet subscribers and 3rd party data from data collector companies to reach desired audiences wherever and whenever they are consuming media PROJECT MANAGEMENT: Identified opportunities and challenges with decision-makers to maintain satisfaction and accountability through consultative selling. Managed relationships between clients and internal departments. Responsible with resolving inventory, delivery and other issues. Optimized campaigns through creative development, agency education and data managementSALES ENABLEMENT: Ambassador for various customer events including sporting events and sponsorships. Managed all advertising efforts with Salesforce. Participated in weekly “check-in” calls with internal departments and management to resolve any client challengesKEY ACCOUNTS: Academy Sports, Cabarrus Community Health Center, Downer Law Firm, F&M Bank, Harrah’s Cherokee Casino Resort, My Eyelab, Matthews Internal Medicine, NuMale, York Technical College, 50 Floor, Uwharrie Bank, Gerry Wood Honda/Kia/CJDR Specific Accomplishments• Qualified for Reach Elite; Spectrum’s annual company-wide sales initiative 2019 & 2020• Exceeded my Spectrum News budget consecutively 2018 - 2021• Nationally recognized Telly Award winner for campaign creative – Lancaire Mechanical 2019 & 2020• Brought on 21 new clients; the most in the Southeast division 2020

New York, Ny, Us

Planned, managed, and monitored 150+ national cable advertising clients from concept through implementation with NCC Media (rep firm) and national advertising agencies. Provided a comprehensive advertising strategy by analyzing a wide range of information which included demographics, socio-economics, and the market for the client’s product and market shareTARGETING & SEGMENTATION: Commissioned research from outside organizations to monitor cultural and social trends and their impact on consumers’ attitudes, behaviors and perceptionsPROJECT MANAGEMENT: Interacted daily with agency account executives to build schedules based on the clients’ inventory, target audience and goals. Analyzed proposals in the buying program Strata View by reviewing rating points, reach, and frequencySALES ENABLEMENT: Aggressive internal contract negotiating on behalf of ad agencies to benefit the client (10% added value and 95% schedule posting)KEY ACCOUNTS: CBS, Crysler, Carolinas Health System, Jeep, Dodge, Ram, Dunkin Donuts, Ford, Lexus, Starz, Valero, etc.Specific Accomplishments• Improved variance from -4.68 in 2012 to -.64 in 2015• Grew National revenue share over 2.5 points from 2011-2012• Upsold record high ACC game rate of $15k for one :30 second commercial; 5k+ than previous high rate

New York, Ny, Us

Accurately entered and monitored all orders for cable TV and digital advertising schedules to ensure achievement of monthly and annual sales quotas. Provided post-sale, end to end workflow support which ensured an effective campaign delivery Specific Accomplishments:• Increased national business in the Charlotte market by $100k in 2010

Coordinated company start-up; developed budgets; directed merchandising product selection and pricing.

• Work with developmentally disabled children to improve fine motor skills and oral techniques

Worked closely with real estate executives by assisting in selling, leasing and auctioning properties. Tasks ranged from development of marketing strategies to consulting potential buyers and sellers. Completed on-site field work including property photographs and descriptions for Multiple Listing Service.

Pool Manager. Assistant Pool Manager. Certified Lifeguard. • Directed tasks to 12 person pool staff • Coordinated general swimming pool maintenance• Managed customer relations with swimming pool patrons

Bachelor Of Fine Arts - Bfa

Bachelor'S Degree, Communication And Media Studies