Melissa Rosenberg Email and Phone Number
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MARKETING PROFESSIONAL with 25 years of experience in pharmaceutical marketing and analytics across the product life cycle of a brand (emerging, launch, in-line and mature). Expertise includes developing strategies/solutions, executing tactics and aligning resources to deliver results. Highly effective leader with excellent communication skills, dedication towards gaining customer insights and the ability to foster strong internal/external partnerships. Successfully developed positioning and messaging to drive sales with marketing campaigns to both health care professional and patients. Therapeutic Areas of Experience: Hematology/Oncology, Rheumatology, Pulmonology, CNS, Infectious Disease, Pain & Inflammation
The Janssen Pharmaceutical Companies Of Johnson & Johnson
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Associate Director Of Market Research And Business IntelligenceThe Janssen Pharmaceutical Companies Of Johnson & Johnson Jan 2022 - PresentRaritan, New Jersey, UsLeading insight generation for CARVYKTI (CAR-T). Supported the initial launch and label expansion to earlier lines.
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Senior Market Research And Integrated Analytics ManagerThe Janssen Pharmaceutical Companies Of Johnson & Johnson Oct 2017 - Jan 2022Raritan, New Jersey, UsResponsible for developing deep customer insights to aid in the acceleration of early line adoption of DARZALEX. Supported the launch of DARZALEX FASPRO® (subcutaneous formulation) and six additional indications, including the expansion into AL (light-chain) Amyloidosis.
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Senior Market Research And Business Intellence Manager, ImmunologyThe Janssen Pharmaceutical Companies Of Johnson & Johnson Nov 2013 - Oct 2017Raritan, New Jersey, UsResponsible for qualitative and quantitative primary market research for the Rheumatology franchise within Janssen Pharmaceuticals Inc. (REMICADE, SIMPONI, SIMPONI ARIA, STELARA). Supported the launch of SIMPONI ARIA® (RA and PsA indications), STELARA® (PsA), and STELARA® 45 mg vial. -Experience included market segmentation, positioning, message development, concept testing, detail aid testing, simulated selling, patient journeys, physician-patient dialog ethnography, social listening, ATUs, message tracking, drivers and barriers, future demand, chart audit and sampling evaluation research.
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Director, Client SolutionsImpactrx May 2010 - May 2012UsResponsible for business development and the delivery of research solutions to meet pharmaceutical client needs. -
Brand Leader, Pulmicort RespulesAstrazeneca Pharmaceuticals Jan 2007 - May 2009Cambridge, Cambridgeshire, GbResponsible for leading the strategic direction, alignment and prioritization of healthcare professional and consumer marketing activities and resources that delivered U.S. sales of over $1 billion in 2007 and 2008.-Led and developed a team of 4 direct reports. -
Brand Leader, Nxy-059 - Cerovive (Phase Iii Compound For Stroke)Astrazeneca Pharmaceuticals Jul 2005 - Jan 2007Cambridge, Cambridgeshire, GbLed development and delivery of the NXY-059 launch plan, which included the healthcare professional marketing strategy and tactical plans.
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Brand Manager, Neuroscience Emerging BrandsAstrazeneca Pharmaceuticals Apr 2001 - Jul 2005Cambridge, Cambridgeshire, GbDeveloped U.S. commercial perspectives for the evaluation of licensing compounds, led overall brand planning process and developed product strategic plans in the areas of acute ischemic stroke, multiple sclerosis, Alzheimer’s disease, overactive bladder, depression and anxiety.
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Market Research Manager, Neuroscience Emerging BrandsAstrazeneca Pharmaceuticals May 1999 - Apr 2001Cambridge, Cambridgeshire, GbProvided all aspects of primary research and secondary data analysis including unmet need assessments, environmental analysis, global naming, global branding, product profiling, trade-off analysis, promotional language development, licensing assessments, situation analysis, competitive analysis and forecasting.
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Senior Market Research Manager, Pain And InflamationPfizer Jun 1997 - May 1999New York, New York, UsRecommended, designed and conducted primary market research and secondary data analysis for new and in-line products including; market/product assessments, customer profiling, segmentation, pre-launch positioning and message development, concept testing, core-visual aid development, situation analysis, post-launch message refinement, message recall studies, post-launch awareness trial and usage tracking, short and long-term forecasts, promotional program ROI evaluations, post-detail campaign evaluations, DTC advertising evaluation and DTC campaign tracking. -
Project DirectorTaylor Nelson Sofres Jan 1995 - May 1997London , CoPlanned and implemented qualitative and quantitative market research studies for clients in the areas of telecommunications, entertainment and financial services. Managed all phases of primary research including proposal generation, project design, questionnaire development, briefing and monitoring of interviews, preparation of data processing specifications, supervision of code structure, data analysis, report writing and presentation development. Supervised project teams and maintained schedules, budgets and quality control.
Melissa Rosenberg Skills
Melissa Rosenberg Education Details
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Arizona State UniversityMarketing
Frequently Asked Questions about Melissa Rosenberg
What company does Melissa Rosenberg work for?
Melissa Rosenberg works for The Janssen Pharmaceutical Companies Of Johnson & Johnson
What is Melissa Rosenberg's role at the current company?
Melissa Rosenberg's current role is Associate Director Market Research and Business Intelligence, Hematology Oncology at The Janssen Pharmaceutical Companies of Johnson & Johnson.
What is Melissa Rosenberg's email address?
Melissa Rosenberg's email address is me****@****eca.com
What is Melissa Rosenberg's direct phone number?
Melissa Rosenberg's direct phone number is +121575*****
What schools did Melissa Rosenberg attend?
Melissa Rosenberg attended Arizona State University.
What skills is Melissa Rosenberg known for?
Melissa Rosenberg has skills like Market Research, Segmentation, Pharmaceutical Industry, Cross Functional Team Leadership, Strategy, Marketing Strategy, Customer Insight, Marketing, Analytics, Marketing Research, Product Launch, Market Analysis.
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