Melissa Ross Email and Phone Number

My title as Digital Content Producer encompasses all of Geile/Leon’s digital marketing efforts, with a focus on social media marketing and video production for online use.I am accountable for the production, implementation and management of all social media campaigns for our clients, as well as Geile/Leon’s inbound marketing initiatives. This includes paid and organic campaigns to help clients attain their online goals, whether that is spreading brand awareness, nurturing the… Show more My title as Digital Content Producer encompasses all of Geile/Leon’s digital marketing efforts, with a focus on social media marketing and video production for online use.I am accountable for the production, implementation and management of all social media campaigns for our clients, as well as Geile/Leon’s inbound marketing initiatives. This includes paid and organic campaigns to help clients attain their online goals, whether that is spreading brand awareness, nurturing the relationship clients have with their customers through retargeting efforts, gaining website traffic, and funneling online users through the sales funnel via lead captures or online purchases. Also included in my responsibilities is coordinating and managing many aspects of our video production process for digital videos, from start to finish. This includes aiding in creative direction, organizing logistics for a project, quality control of messaging, producing day-of shooting schedules, manage production timelines, and being the key communicator between our agency and our clients.I approach all of my responsibilities using a fierce process of strategic planning, timely implementation, transparent metrics reporting, and continuous optimizations to meet our client’s goals. Show less

In the role of Social Media Manager, I oversee all of Geile/Leon's inbound marketing efforts in all realms of social media. Efficient in advertising and content strategy across a wide variety of social media channels, I deploy highly-targeted content and campaigns for internal and external customers.

As a social media specialist, I am constantly collaborating with the creative team to optimize the client's digital marketing through research, analytics, and content strategy. I manage each client's content creation, social media strategies, client communication, and daily messaging for seven social media-focused accounts. I work closely with clients to determine their monthly goals, and I continuously track the success of those goals. This is done by collecting analytics data throughout each… Show more As a social media specialist, I am constantly collaborating with the creative team to optimize the client's digital marketing through research, analytics, and content strategy. I manage each client's content creation, social media strategies, client communication, and daily messaging for seven social media-focused accounts. I work closely with clients to determine their monthly goals, and I continuously track the success of those goals. This is done by collecting analytics data throughout each month for each social media platform and present that month's successes to the client. We then use this data to recommend strategies to make our content more effective for the brand. I write and design successful campaigns that attribute to the clients overarching target. For each client, I have developed guidelines for style, voice and tone of all content per account and client requirements. The social team and I will also collaborate to ensure all content aligns with partner, campaign, and SEO/SEM objectives. The constant change in social media allows me to continually learn how to increase my success while marketing clients through a variety of social platforms. Show less

As the digital producer, I manage all of the online content for WICS ABC 20 and WRSP FOX Illinois 55/27 stations in central Illinois. This includes exporting and uploading videos, copy editing reporter text, and writing small news readers. I also administer all social media content for those stations, including Facebook, Twitter, Pintrest, Instagram, and Vine. Through social media, I engage our viewers through contests, photos, questions, and viral videos, as well as allowing them to share… Show more As the digital producer, I manage all of the online content for WICS ABC 20 and WRSP FOX Illinois 55/27 stations in central Illinois. This includes exporting and uploading videos, copy editing reporter text, and writing small news readers. I also administer all social media content for those stations, including Facebook, Twitter, Pintrest, Instagram, and Vine. Through social media, I engage our viewers through contests, photos, questions, and viral videos, as well as allowing them to share their thoughts via message, comments or posts. Because of this, these social mediums must be regulated consistently throughout the day.While on the job, I work with many different media programs, including Avid News Cutter, Avid Airspeed, iNews, Hootsuite, Buddy Media, etc.Gathering information for story ideas is a daily occurrence, as well as managing the analytics for our webpage and social media pages. I provide a Weekly Web Update to everyone at the station, which includes week-by-week statistics, along with where we, as a news team, need to improve and where we are succeeding. Show less

As the News Editor for the student newspaper The Muleskinner, I was the direct supervisor of the reporters, which included assigning stories and ensuring content for each weekly edition. I also wrote nearly 50 articles, ranging from hard news and features, to biographies, op-ed columns, and sports. I also wrote, voiced, and produced news videos, in which I received second place for in the Missouri College Media Association for best use of multi-media element.

Within the Media Network, I have worked as director, technical director, anchor, graphics, replay, camera work, audio technician, image server, and floor director. The Media Network is the website that hosts all live productions of UCM sporting games (namely football, mens/womens basketball, post-season volleyball, some baseball), governor meetings, and other events that take place on campus.

I was hired as a freelance camera operator for the first UCM Football Game that was aired on cable television. During the game, I held the position of sideline/end-zone camera operator. I have also been offered to work other games in Maryville/ Greater St. Louis area with the company, but my school and work schedule did not allow for it.

As a Gameday Production Assistant, I was put to use in a variety of different areas. Working in the press box, I would switch duties between updating and managing the scrolling message board, updating players stats and facts for their head-shot graphics, and managing each graphic/video clip/intro video that appeared on the big video board in the stadium.