Melissa Sampson, Ms Imc Email & Phone Number

Philadelphia, Pennsylvania, US

Arlington, VA, US

• Featured presenter, “Closing the Lease and More”, Pennsylvania Apartment Association Trade Show; April 5, 2017.
• Featured presenter, “Using your EQ to Close”, New Jersey Apartment Association; September 2017.
• Guest instructor, “Supplier Success”, New Jersey Apartment Association, Pennsylvania Apartment Association; twice annually.
• Instructor, NALP seven course curriculum, New Jersey Apartment Association; October 2018.
• Instructor, NALP module “The Sales Process and Building Relationships”, Pennsylvania Apartment Association; twice annually.
• Instructor, CAM module “The Resident Experience”, Pennsylvania Apartment Association; March 2017.

West Chester, PA, US

Philadelphia, Pennsylvania, US

• Directed brand management, PR, media relations, corporate positioning, social media and reputation management, property launches, advertising, and sales collateral for 35 total communities and over 11,000 total units.
• Performed extensive due diligence research from a marketing, sales, and staffing perspective for each property added to the AION portfolio
• Completed 12 50+ page reports discussing the findings from February through October.
• On-boarded 11 new communities with over 3700 apartments from March 1, 2018 through January 4, 2019.
• Partnered with regional managers and site staff for implementation of marketing plans for each apartment community.
• Troubleshooting of underperforming properties with Entrata and Google Analytics data and provide recommendations for remediation.

King Of Prussia, Pennsylvania, US

• Directed brand management, PR, media relations, corporate positioning, product launches, advertising, and sales collateral.
• Spearheaded the WestoverOne employee engagement committee, overseeing implementation and roll-out.
• Oversaw a budget over $3M for the corporate level, commercial department, and each of Westover’s 12,000 homes in 60 communities.
• Supervised and mentored Marketing Assistant.
• Selected Accomplishments: Successfully re-launched two corporate level websites and 60 new subdomain micro-websites, including development of on-page content and SEO strategies for each. Realized a savings of.

• Oversaw marketing efforts for approximately 60 market rate apartment communities, 20 affordable apartment communities, and the Altman Management Company brand
• Maintained a 95%+ occupancy level across the entire portfolio
• Developed and implemented marketing strategy for the company and assist with the same for Altman-affiliated companies
• Implemented a strategic marketing plan that took a student property from 50% to 97% leased over eight weeks during summer 2014
• Engaged with field staff to develop a strategic partnership among the property managers, marketing staff, and the corporate office
• Introduced a mystery shop program to Altman that launched in August 2014 and has yielded significant improvement in leasing efforts across the company portfolio

Philadelphia, PA, US

• Responsible for marketing of nearly 70 affordable and conventional rental communities in varied markets
• Traveled among properties to foster a sense of community and collaboration between the sites and the corporate office
• Researched, wrote, and implemented marketing plans and budgets for each property in my portfolio
• Trained on-site staff members in phone and in-person tour etiquette, with a 20 point overall increase over four portfolios in 2013
• Established leasing office set-up and procedure for each new property in my portfolio – established 10 over 3.5 years
• Created outreach relationships with area government and agencies for each property as needed to supplement onsite efforts

Philadelphia, PA, US

• Oversight of 10-12 individuals on Lincoln Financial Field Event Days
• Responsible for three locations with seven point-of-sale registers
• Maintained stock levels and communicate stock and staff needs through event
• Involved in stand merchandising
• Assisted with staff hiring, training, and discipline

Wilmington, Delaware, US

• Coordinated production of RFP/RFQ documents based on internal and external deadlines
• Managed RFP process for proposals for projects worth $50,000-$55,000,000
• Directed and created presentations for client interviews
• Interviewed project staff for project profile generation and local, regional and national awards entries
• Authored local and regional articles, including two published in the Mid-Atlantic Real Estate Journal
• Coordinated photos shoot for projects, including scouting, hiring photographers, as well as taking and editing photos

Catonsville, MD, US

• First point of contact for customers over phone and in person
• Coordinated of daily and periodic mailings that were distributed based on data input and extraction
• Authored bi-monthly newsletters for distribution to people on the waitlist
• Focused on customer retention through phone and in-person conversations and sales events
• Assisted incoming residents with counter, flooring, etc. selections to personalize their new home
• Served as a liaison between Marketing and Construction departments

• Responsible for external communications functions of the company’s six products, including design and copy creation of promotional literature, newsletters and news release for all products
• Conducted event planning for the company and productions, including trade show attendance and coordination in Baltimore and New Orleans
• Corporate website redesign point-person

• Researched and complied facts about 1990 gubernatorial campaign for John Engler published Nov. 2002
• Wrote and published news releases for governor-appointed positions
• Assisted in creation of accomplishments booklet

Master Of Science (M.S.), Integrated Marketing Communications

Ba, English