Melissa Sansone

Melissa Sansone Email and Phone Number

Managing Director @ Foundation
New York, United States
Melissa Sansone's Location
New York, New York, United States, United States
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About Melissa Sansone

Dedicated and passionate public relations professional with multi-faceted expertise in integrated marketing communications, client strategy and service, media relations, brand experience and event execution, beauty and wellness, influencer marketing, consumer behavior, international distribution, product development and brand partnerships and collaborations.A proactive, strategic and creative thinker with an unblinking passion for the beauty and wellness industries landed her a role at Paul Wilmot Communications straight out of college. Her dedication to account servicing awarded her growth within the midsize fashion agency building successful relationships from clients and media alike. She credits her foundation, drive and unwavering resourcefulness to her roots at the agency. After a successful six years at PWC, Melissa moved on to powerhouse global PR firm, Karla Otto New York where she led the newly established beauty division at the start of 2015. An offer to jump brand side and love for skincare landed her at globally renowned Dr. Dennis Gross Skincare, where she applied her personal and professional passion to the clinically-driven brand overseeing the digital marketing, global PR and social media functions over the following three years.At the start of 2018, Melissa launched her own brand consultancy advising clients on press strategies, events and brand collaborations before joining global cosmetics company, Coty Inc, working across their luxury fragrance and color portfolios to manage US PR and Influencer Marketing.Melissa holds a Bachelor of Arts degree in Communications, with a concentration in mass media and PR from from University of Delaware. She studied International Fashion Merchandising and Product Development at Paris American Academy. She currently resides in Brooklyn with her husband.Specialties: Public Relations, Branding, Client Service, Event Planning, Market Research, Product Placement, New Product Development, Copy writing, Employee Management, Verbal and Written Communications and Strategic Planning

Melissa Sansone's Current Company Details
Foundation

Foundation

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Managing Director
New York, United States
Website:
seengroup.com
Employees:
67
Melissa Sansone Work Experience Details
  • Foundation
    Managing Director
    Foundation
    New York, United States
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  • Seen Group
    Managing Director
    Seen Group Aug 2022 - Present
    Brooklyn, New York, United States
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  • Seen Group
    Vice President
    Seen Group Oct 2019 - Jul 2022
    Greater New York City Area
    Founded in 2007, Beauty SEEN leads beauty conversations for the world’s most exciting roster of beauty and wellness brands from offices in London and New York. It’s our pitch-perfect understanding of how to tell brand stories – using the right voice on the right channel at the right time – that has created our matchless reputation for both the depth of our industry knowledge and the standard of our immaculate events. With a passion for revolutionizing beauty communications, we push boundaries to deliver integrated, creative and strategic plans which ensure your consumer buys, loves, engages with and talksabout your brand. Considered the ultimate beauty solutionists, we live, breathe and believe in beauty and represent brands in skin, hair, color, nail, body and retailer verticals. Clients include BYREDO, Tatcha, Aesop, Westman Atelier, iS Clinical, LUSH, MONDAY Haircare, Make Up For Ever, Shiseido Fragrances, 111SKIN, Laura Mercier, bareMinerals, Eau Thermale Avène, Klorane, Rene Furtèrer, L'Oreal Professionel, TPH by Taraji, Flower Beauty, among others.
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  • Coty
    Director, Us Pr & Influencer Marketing, Luxury Divison
    Coty Aug 2018 - Oct 2019
    Greater New York City Area
    Brands: Burberry, Calvin Klein, Hugo Boss, Tiffany & Co., Alexander McQueen, Lacoste and Stella McCartney• Implemented successful global communications, PR, event and influencer marketing strategies for US market to drive exceptional press coverage and influencer engagement• Advised on development of global launch plans and adapt to meet local market business goals and priorities• Defined strategic positioning, tactical execution and activate local influencer partnerships, ambassador programs and effective product seedings to build strong network and support brand priorities• Produced local press and influencer experiential events with campaign talent and brand spokespeople• Collaborated internally to streamline processes and drive efficiencies by identifying opportunities to maximize efforts across paid, owned and earned media through cross-functional integration• Built and maintained strategic relationships/partnerships with agencies, agents, influencers and media• Aligned with brand, media and retailer teams to amplify impact of PR/IM and analyze post-campaign metrics• Assisted in planning budget and priorities, optimizing spend and capitalize on key learnings to streamline initiatives• Recruited new hires, manage junior team members and foster growth within department
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  • Melrose Collective
    Freelance Pr Consultant
    Melrose Collective Feb 2018 - Aug 2018
    Greater New York City Area
    Freelance public relations consultant for beauty, fitness and wellness clientele, developing strategies across media, retailers, influencers and marketing partnerships. Executed outreach to secure comprehensive press coverage around product launches, initiatives and brand news, while aligning with overall global communications strategies.
  • Dr. Dennis Gross Skincare
    Director, Global Pr & Communications
    Dr. Dennis Gross Skincare Jan 2017 - Dec 2017
    Greater New York City Area
    - Implemented and streamlined communications strategies across North America and international markets, including UK, Germany & Australia- Liaised with marketing, digital, product development and art teams to facilitate info for a 360 degree communication strategy- Developed brand voice and identified key messaging and pillars to communicate brand story to connect with press and consumer- Executed product launch events, deskside media tours and press, influencer & consumer/retailer events- Aligned with mission and goals of retailers in each market to drive sales and awareness with respective clientele- Managed PR and creative agencies to streamline and execute translated vision for markets- Launched professional makeup artist and aesthetician program to expand reach, build awareness and drive sales to e-commerce- Built digital marketing calendar and copy for marketing assets- Oversaw social media content and platforms to align with PR and marketing efforts
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  • Dr. Dennis Gross Skincare
    Director, Us Pr & Communications
    Dr. Dennis Gross Skincare Apr 2015 - Dec 2016
    Greater New York City Area
    - Acted as lead press contact for North America with strong, high-level print, digital and broadcast media relationships - Ensured streamlined press strategies for Dr. Dennis Gross, 900 5th Dermatology and Dr. Dennis Gross Skincare were aligned with overall global business strategy, vision and mission- Planned timeline of deliverables for all facets of the Dr. Dennis Gross brand- Oversaw execution of communications strategy in US, increasing brand placement and media impressions +77% and +64% ad value within one year- Supervised social media manager and approve content strategy and influencer collaborations- Managed resource allocation and annual operating budgets for department, with mindful profitability- Elevated brand voice through engaging copy writing and creation of digital marketing assets - Hired, managed and oversaw development of junior team members- Editorial director of The Daily Dose, brand blog and editorial voice of experts
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  • Karla Otto
    Pr Director, International Beauty
    Karla Otto Jan 2015 - Apr 2015
    New York, Ny
    Clients: PRADA Parfums, Valentino Parfums, & Other Stories Beauty, Anja Rubik Fragrance and Paco Rabanne Fragrances
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  • Paul Wilmot Communications
    Senior Account Executive, Beauty & Wellness
    Paul Wilmot Communications Jul 2012 - Dec 2014
    Greater New York City Area
    Clients: Perricone MD, M.A.C. Cosmetics, Too Faced, Kiehl's, BITE Beauty, By Kilian Fragrances, Molton Brown, Rita Hazan Salon, Ric Pipino, DKNY Fragrances, Cereus Fragrances, IMAN Cosmetics, Lab Series Skincare, Peak Performance Personal Training, Sean John Fragrances, Waterford Lismore Fragrance and WILLSPACE Training Studio
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  • Paul Wilmot Communications
    Account Executive, Beauty & Wellness
    Paul Wilmot Communications Oct 2010 - Jul 2012
    Greater New York City Area
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  • Paul Wilmot Communications
    Assistant Account Executive, Beauty & Wellness
    Paul Wilmot Communications Aug 2008 - Oct 2010
    Greater New York City Area
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Melissa Sansone Skills

Press Releases Public Relations Event Planning Media Relations Social Media Advertising Marketing Magazines Editorial Editing Digital Media Publicity Facebook Event Management Copy Editing Marketing Communications Copywriting Cision

Melissa Sansone Education Details

Frequently Asked Questions about Melissa Sansone

What company does Melissa Sansone work for?

Melissa Sansone works for Foundation

What is Melissa Sansone's role at the current company?

Melissa Sansone's current role is Managing Director.

What is Melissa Sansone's email address?

Melissa Sansone's email address is me****@****ail.com

What is Melissa Sansone's direct phone number?

Melissa Sansone's direct phone number is +120121*****

What schools did Melissa Sansone attend?

Melissa Sansone attended University Of Delaware, Paris American Academy, Plumm Health.

What are some of Melissa Sansone's interests?

Melissa Sansone has interest in Cooking, Yoga And Snobby Coffee Shops, Reading, Photography, Travel.

What skills is Melissa Sansone known for?

Melissa Sansone has skills like Press Releases, Public Relations, Event Planning, Media Relations, Social Media, Advertising, Marketing, Magazines, Editorial, Editing, Digital Media, Publicity.

Who are Melissa Sansone's colleagues?

Melissa Sansone's colleagues are Alice Collie, Halidou Awadibi, Christina Leung, Caro Hawaou, Vishal Saini, Sand Hammas, Olivia Scarlett Smart.

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