Melissa Strauss (Scherer) Email & Phone Number

Saint Paul, Mn, Us

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

 Builds over 100 Marketo campaigns per month including emails, proprietary and non-proprietary events, webinars, content syndication, telemarketing, and content downloads while providing best in class expert recommendations  Supports 40+ global regional marketers across 5 different business segments for regular troubleshooting, questions on best practices and campaign requests Led implementation of new webinar platform Big Marker, and supports existing MarTech including ON24, Salesforce, Microsoft Dynamics, Drift, Digesto, and Wrike Manages agency relationship and project manages Marketo system improvement projects and campaign build support Maintains 2 Marketo instances syncing to different CRMs (Salesforce and Microsoft Dynamics) with two different person lead flows, and two different sales processes Trains new employees on Marketo and Wrike best practices including program builds, reporting, & system organization

Minnetonka, Minnesota, United States

 Serves as Marketo administrator for 25+ person Field Marketing Department, leads implementation of new templates across the business for Emails, Webinars, and Nurture Programs, regularly troubleshooting smart campaigns, maintaining forms to ensure complete and accurate leads Led implementation of webinar provider ON24 and newsletter automation FeedOtter, including training of teams, template construction in 9 different languages, sync to Marketo, person source tracking, marketing funnel tracking, vendor relationship Administrator for MarTech of Drift, ON24, FeedOtter, Terminus, Salesloft, and SendGrid Project and task tracking using Wrike, JIRA, and Monday.com including creation and management of request forms, task allocation across marketing operations team, and implementation and accountability of SLAs Provides regular KPI reports and maintains dashboards for senior leadership on Marketing Bookings, Marketing Pipeline, MQLs, and SQLs in Salesforce Maintains database of over 500,000 including data cleanliness exercises, managing GDPR compliance, segmentation regionally, product interest, and language preference

Eagan, Minnesota, United States

 Built healthcare insurance plans for more than 10 million customers with 98% accuracy, using a variety of software programs and multiple reference documents, and customizing copay/coinsurance amounts, deductibles, out-of-pocket expenses, and specialty drug payments for each employer group  Collaborated with team members across the company on process improvement programs

Cedar Rapids, Iowa Area

 Redesigned proposal templates for language and readability to increase impact of client proposals and save time Crafted presentations to fit ‘Challenger’ style sales technique for new client pitches Identified leads for the sales team through data analysis utilizing pivot tables and Tableau  Created a dossier with program recommendations incorporating data visualization by analyzing go-to-market plans, financial documents, databases, decision point presentations, and sales files Helped design and run of a customer focus group that provided insight on company products and services Created a Salesforce database for the sales teams to actively manage current aircraft fleets and orders for clients Researched and developed a database of competitors and their offerings to identify competitive advantages

Iowa City, Iowa Area

 Communicate to members about the events of the organization in large group settings Works on a team to plan big picture goals for the chapter and execute those goals within a committee Plan philanthropy events for the chapter that raised over $1000 for LUNGevity

Iowa City, Iowa Area

Cape Town Area, South Africa

 Wrote, distributed, and placed press releases for events that raised more than R1,000,000 Increased awareness of stem cell donations and matching and increased the number of stem cell donors in South Africa and internationally through social media advertising, self-produced videos and print materials Initiated relationships with staff at eight African embassies to increase the number of international stem cell donors

Glenview, Il

While working, I expedited the time it took for orders to go out to a customer by a full minute.