Melissa Sexton

Melissa Sexton Email and Phone Number

Transformative Marketing Leader
Melissa Sexton's Location
Waupaca, Wisconsin, United States, United States
About Melissa Sexton

“I’m a passionate marketer, who thrives in ambiguity and uncertainty. I’ve been recognized by Advertising Age, for notable career accomplishments in the industry, and committed to making a difference in the world. I’m a change agent, with a 20-year proven track record of successfully connecting strategic business priorities for major consumer driven categories, across top global brands, to best-in-class marketing and capability advancement across creative, content creation, media, relationship management, digital and program analytics that unlocked growth for today and the future.” Melissa is a successful former executive leader of consumer driven marketing and marketing capabilities; with her most recent role for a Fortune 100 company: Kimberly-Clark Corporation. Melissa is known for her unconventional approaches to rethinking old and dated categories and credited for her leadership in pioneering the development of integrated marketing planning and redefining next generation consumer commercial programs penetrating industry recognition, Advertising Age Top 10 “Women to Watch” in marketing award in 2011. Melissa was a member of the US Olympic Sailing team from 1992-1996 Atlanta Games. She now lives in Waupaca on their horse farm, River Ridge Ranch, with her husband Gearoid, daughters Niamh and Reaghan.

Melissa Sexton's Current Company Details

Transformative Marketing Leader
Melissa Sexton Work Experience Details
  • 1 Timothy 5:8
    Caregiver
    1 Timothy 5:8 Jun 2020 - Jul 2023
    Waupaca, Wisconsin, United States
    But if anyone does not provide for his relatives, and especially for members of his household, he has denied the faith and is worse than an unbeliever. 1 Timothy 5:8
  • Kimberly-Clark
    Global Marketing Leader, Family Care North America Region
    Kimberly-Clark 2018 - Jun 2020
    Executive leader of consumer driven marketing and marketing capabilities for the North American Family Care Consumer Tissue businesses at Kimberly-Clark; Kleenex®, Cottonelle®, Scott® and Viva® brands. In this role accelerated Family Care’s 3-5-year business strategies through innovative, category growth initiatives and scalable marketing analytic capabilities in a $3B North America Family Care consumer businesses. Transformed global brand strategies to deliver sector business results through growing industry challenging capability advancement across creative, content creation, media, influencers, digital and program analytics across owned, earned and paid media channels to enable equity and share growth.
  • Kimberly-Clark
    Senior Director, Kcna Integrated Marketing Planning Strategy – Consumer Business
    Kimberly-Clark Apr 2015 - Jun 2018
    Neenah, Wi
    Maximized end-to-end annual consumer marketing business planning by leveraging consumer emotional and behavioral analytics for differentiated brand experiences. Contributed toward outstanding business results based on refined marketing agency models, new data partners, deep consumer insights, and technology advancements in analytical modeling.
  • Kimberly-Clark
    Integrated Marketing Planning Director – Adult Feminine Care
    Kimberly-Clark Jan 2009 - Apr 2015
    Delivered double-digit growth through best-in-class marketing and capability advancement across creative, content creation, media, relationship management, digital and program analytics that unlocked growth for the $1.5B North America Adult Feminine Care consumer businesses: Kotex®, UbK®, Poise® and Depend® brands.
  • Kimberly-Clark
    Senior Integrated Marketing Leader – Global Marketing Capabilities
    Kimberly-Clark Oct 2006 - Mar 2015
  • Kimberly-Clark
    Senior Consumer Relationship Marketing Manager - Global Marketing Capabilities
    Kimberly-Clark Nov 2001 - Sep 2006
  • Oshkosh Convention And Visitors Bureau
    Sales Manager
    Oshkosh Convention And Visitors Bureau 1996 - 1999
    Doubled convention sales, making Oshkosh a premier destination by establishing, a full cycle sales plan from topline revenue generation, qualifying, negotiating that scaled 85% occupancy rates across the property network.
  • Us Sailing Team
    Us Olympic Sailing Team Member- Windsurfing
    Us Sailing Team 1992 - 1996
    Member of the US Sailing Windsurfing Women’s Team from 1992 to 1996. Third in the 1996 XXVI Olympic Trials, US National Champion 1995, eighth in 1994 World Games. Recognized by US Sailing for establishing a fund-raising program for athletes; “Atlanta One Day at a Time.”
  • Fond Du Lac Festivals, Inc.
    Executive Director
    Fond Du Lac Festivals, Inc. 1992 - 1995
    Fond Du Lac County, Wisconsin, United States
    Established an organizational vision and profitability via the development of national sponsors (Pepsi®, Miller Brewing® and Mercury Marine Outboard Motors®) working directly with the FDL Festivals Board of Directors and Executive Committee.

Melissa Sexton Education Details

Frequently Asked Questions about Melissa Sexton

What is Melissa Sexton's role at the current company?

Melissa Sexton's current role is Transformative Marketing Leader.

What schools did Melissa Sexton attend?

Melissa Sexton attended Linkage, Inc, Marian University Of Fond Du Lac, University Of Wisconsin Oshkosh.

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