Melissa Sheppard Email & Phone Number

Mobile, Al, Us

Greater Atlanta Area

- Work closely with Chief Audience Officer to develop plan for OmniChannel campaign testing using audience based behaviors and drivers- Balance Direct Response programs (Direct Mail, Telemarketing, television) to ensure top campaign performance and maximize donor engagement- Recommend and oversee execution of Direct Response strategies to meet or exceed budgeted gross and net revenue projections and support organization’s overall goals and maintain program health- Participate in planning and developing long term objectives and goals for Direct Response efforts to support organizational growth and mission delivery- Communicate overall program performance and participate in executive leadership team meetings - Partner with digital marketing team around campaign content and coordination with other fundraising efforts- Develop and recommend enhancements to existing programs through advanced cross marketing and segmentation strategies- Collaborate with other marketing leaders around brand and fundraising messagingAs Director,- Managed the direct mail (renewal and acquisition) and telemarketing programs to meet or exceed budgeted net revenue projections, provided strategic planning, and developed goals for growth- From 2019 to 2021 stabilized net revenue and overall donor file size - Built and implemented direct mail strategies, leading and participating in creative activities with the entire Direct Mail and Agency teams- Prepared mail plans, managed multi-million dollar budgets (expense and revenue), and provided segmentation recommendations to optimize direct mail program- Collaborated with production staff to assure the quality and appropriateness of the planned mailings- Evaluated the effectiveness of direct mail campaigns through analysis of results and provided strategic recommendations on these results- Created new processes and reports to improve overall team performance and streamline day to day activities

Greater Atlanta Area

Work closely with the VP of Accounts to manage the design, creation,execution, and evaluation of direct mail fundraising campaigns for charities and other nonprofits.- Communicate, develop, and manage relationships with clients and the Agency team- Implement direct mail strategies, leading and participating in creative activities with the entire Agency team- Prepare mail plans and account budgets- Perform segmentation for mailings- Collaborate with production staff to assure the quality and appropriateness of the planned mailings,- Evaluate the effectiveness of direct mail campaigns through analysis of results- Assist with proposals for new accounts- Interface with the senior level client contacts to understand the client's overall objectives and requirements- Implement strategies to maintain and/or expand fundraising programs for assigned clients- Prepare a mail plan for each account to identify what and how short and long term needs may bemet.- Report on the budget and donor activity for each assigned client.- Coordinate activities of off-site agencies, database suppliers, caging vendors and other serviceproviders.- Track and analyze results of test mailing programs.- Communicate significant program information to management team and other departments.- Prepare and conduct presentations for clients and prospective clients.

- Develop program materials used to support execution of program- Research market conditions and environment- Develop marketing materials used for lead generation and profiling campaigns that include market summary, market analysis, market segmentation, call flows, call strategies, voicemails and emails.- Monitor program production against expectations and make adjustments accordingly- Day to day client communications- Weekly status meetings- Analyze market performance and make recommendations on focus- Research and identify potential market resources- Ensure quality of leads generated and program results- Manage multi media approach and tools- Provide regular overall program performance analysis- Provide program and other marketing recommendations- Perform detailed analysis of campaign results throughout the lifetime of the program, make adjustments to market activity and provide feedback to the client. - Provide data management services to clients when needed which include data procurement, cleansing and manipulation.

- Managed the long term partnerships with IBM, Avnet, HP, SAP and their co-marketing partners- Designed partner marketing fulfillment program (pricing, services, and management) for IBM partners- Developed projects materials used to support execution of projects- Monitor production against expectations and make adjustments accordingly- Day to day client communications- Weekly status meetings- Analyzed performance and make recommendations on focus- Ensured quality of deliverables generated and program results- Provided regular overall project performance analysis- Provided project and other marketing recommendations- Managed, developed, consulted and executed direct marketing lead generation campaigns for clients in the high tech industry- Led consultative planning sessions with client’s to plan campaign direction and execution.- Implemented, managed and maintained customer, prospect and suspect marketing databases. - Developed detailed business proposals and project cost estimates for clients. Managed client’s budgets to maximize return on investment of campaigns.- Designed, edited, printed and distributed clients' marketing materials used for direct mail and email campaigns.- Maintained and cultivated current clients for new revenue generating business for KMA.- Managed inbound call center team receiving responder phone calls and emails for client marketing campaigns. Created systems to manage service levels, inbound activity, collect project specific information, and produce reports. Implemented general quality control procedures for inbound unit.- Produced marketing videos for specific client solutions- Wrote client solution briefs and materials- Employee of the Year 1998

Bachelor Of Science, Business

Graduated with Honors in Business Administration and minored in Economics.

Bachelor Of Arts, Fine Art

Fine Arts major with additional academic focus on Business. Member of International Student organization.