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Currently as the EVP of Media Integration, I am focused daily on creating a culture of innovation and agility within our teams, ensuring we stay ahead of industry trends and deliver exceptional results for our clients.With a strong background in problem-solving and an insatiable curiosity, I thrive on exploring new strategies and technologies that challenge the status quo. Through my various public speaking engagements I am supercharged by exchanging views on today’s trends, inspiring others to embrace change and pursue excellence.At USIM, we seek to foster a collaborative environment that empowers our teams to think creatively and strategically. Together, we can propel our media planning and buying services forward, setting new standards for success in an ever-evolving landscape.I’d love to connect with challenger brands and new partners to explore how we can push boundaries and drive impactful results in the media industry.
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Evp, Media IntegrationUsimScarsdale, Ny, Us -
Evp, Media IntegrationUsim Apr 2024 - PresentLos Angeles, California, Us -
Evp, Group Strategy DirectorUsim Mar 2022 - Apr 2024Los Angeles, California, Us
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Senior Vice President, Group DirectorUsim Mar 2020 - Sep 2021Los Angeles, California, UsCurrently lead of team of media planning and buying professionals for new business development pitches and campaign executions. Responsible for driving the strategic vision of key retail clients.
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Vice President,Group Strategy DirectorUsim Apr 2012 - Mar 2020Los Angeles, California, Us*Oversee Client Services Department in the East coast managing a team of 7 direct reports*Serve as the lead Account Director for accounts such as Southeastern Grocers, Crunch Fitness, and many Broadway shows*Manage interdepartmental relationships and cross-functional processes*Contribute to new business pitches as part of the pitch team*Analyze and deliver ongoing client reporting*Develop improved department processes to define enhanced agency communications internally and externally
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Ceo & FounderDestination Interactive Jul 2011 - Apr 2012Destination Interactive is a digital marketing consulting firm helping businesses navigate through the fragmented world of online media. Our programs are custom designed around you, and your organization’s specific needs so that you’re not being forced into a solution that doesn’t fit your objectives, isn’t measurable in justifying not only ROI, but also your Return on Objectives and Return on Engagement, and doesn’t identify how well your messaging, strategy and products are aligning with your customers’ needs. Many companies excel at capturing data, others having technology, and the rest determining strategy. We fuse all of these disciplines together for a more cohesive, well-defined approach to solving your everyday business challenges. We will help answer the question: “What If”? We will help you define what true innovation is by working as your partner from concept to creation, execution to analysis.We specialize in:*Strategy Development*Creative Services*Email marketing*SEO*Content marketing & Business Blogging*Video Distribution*Mobile Marketing*Social Media*Discounted TV Media BuyingPlease feel free to contact me at melissa@destination-interactive.comVisit our website at: http://destination-interactive.com
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Account Manager, Business DevelopmentNbc Universal Sep 2010 - Apr 2011New York City, Ny, Us*Identify, target, develop and secure new business and revenue streams for NBC Local Media New York through a variety of Local Media platforms including on-air, on-line, and out of home assets.*Create customized solutions for clients that demonstrate the power of WNBC and NBC Local with the ultimate goal of the advertising to WNBC*Coordinate and manage multi-level campaigns. Execute elements, monitor performance, and ensure customer satisfaction*Create and manage new customer base; looking beyond the traditional media customer -
Sales ManagerAmerilist Inc. Feb 2008 - Sep 2010Orangeburg, New York, UsOn a daily basis I collaborate with companies in various verticals to devise unique strategies to drive traffic to their stores, increase brand loyalty and sales, improve employee relations, retain current customers, and develop product awareness through direct mail, email marketing, and mobile marketing to further enhance their current marketing mix. I interact with ad agencies and other list companies to manage large accounts such as Kaplan University, Lasik Plus, Just For Men, Liberty Medical, American Express, Tylenol, Madison Square Garden, Blue Cross & Blue Shield. To position the company as an industry leader and differentiate Amerilist from other traditional direct marketing companies, I launched the Mobile Marketing division of the company (from website to collateral to training materials)-- www.mobileinteractivemarketing.com.
Melissa Sierra Education Details
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Iona UniversityMarketing -
Manhattan UniversityMarketing
Frequently Asked Questions about Melissa Sierra
What company does Melissa Sierra work for?
Melissa Sierra works for Usim
What is Melissa Sierra's role at the current company?
Melissa Sierra's current role is EVP, Media Integration.
What is Melissa Sierra's email address?
Melissa Sierra's email address is ms****@****dia.com
What is Melissa Sierra's direct phone number?
Melissa Sierra's direct phone number is (201) 555*****
What schools did Melissa Sierra attend?
Melissa Sierra attended Iona University, Manhattan University.
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