• Served as a day-to-day SEO consultant and subject matter expert for Fortune 500 ecommerce clients• Evangelized SEO and recommended best practices to cross-functional marketing, analytics, merchandising, and IT teams• Advised on changing industry trends, shaped strategy, and identified opportunities to improve the customer experience• Monitored, evaluated, and reported on rankings, traffic, and conversions to make data driven assessments and decisions• Conducted internal site audits and performed external competitive analysis to help client remain a leader in the space• Provided SEO technical requirements and QA support for new releases, template redesigns, and platform migrations• Prioritized and oversaw development projects for client implementation of the Altezza technology

• Orchestrated SEO content strategy, topic selection, editing, and implementation across 12 lead generation websites• Executed all on-page optimization and developed both on- and off-page copy for content marketing initiatives• Collaborated with SEO team, designers, and developers to define user experience and website product requirements• Maintained site functionality, identified bugs, and assisted with the QA process • Determined the information architecture and led initiative to revise the taxonomy of the flagship web property • Established roadmap schedule and operated as the project manager for 12 website migrations• Recruited and managed freelance writing staff and established style guidelines to ensure consistency of voice

• Managed all aspects of hyperlocal SEO strategy and reporting for 35 accounts• Integrated on-page content and off-page link acquisition practices to improve search engine rankings• Analyzed rankings, web traffic, and conversion rate to assess campaign effectiveness• Ensured customer satisfaction through close communication with clients, sales, and web design teams • Trained and delegated support tasks to SEO analysts

• Facilitated transfer of web content to new content management system (CMS)• Corrected inconsistencies between CMS templates and the live site• Instructed new hires in editing procedure and acted as a liaison between product management and editorial teams

• Improved site navigation and architecture to make it more user-friendly and navigable • Conducted interviews with entertainers and wrote media reviews, feature articles, and blog posts• Supervised and trained a group of 6 interns to update the site daily with fresh content