Melissa Silverstein

Melissa Silverstein Email and Phone Number

Sr. Director, Digital Marketing - SEO and Paid Media @ HMH
New York, NY, US
Melissa Silverstein's Location
New York City Metropolitan Area, United States, United States
Melissa Silverstein's Contact Details

Melissa Silverstein personal email

Melissa Silverstein phone numbers

About Melissa Silverstein

Fifteen years of experience in the online space specializing in search engine optimization (SEO), content strategy, and website production in both in-house and external client facing roles. An analytical thinker and creative problem solver who thrives in a deadline-driven environment and keeps abreast of the latest digital trends.

Melissa Silverstein's Current Company Details
HMH

Hmh

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Sr. Director, Digital Marketing - SEO and Paid Media
New York, NY, US
Website:
hmhco.com
Employees:
4521
Melissa Silverstein Work Experience Details
  • Hmh
    Sr. Director, Digital Marketing - Seo And Paid Media
    Hmh
    New York, Ny, Us
  • Hmh
    Sr. Director, Digital Marketing - Seo & Paid Media
    Hmh Jul 2019 - Present
    Boston, Massachusetts, Us
  • Altezza
    Sr. Seo Project Manager (Dick’S Sporting Goods)
    Altezza Mar 2018 - Jul 2019
    Addison, Texas, Us
  • Altezza
    Sr. Seo Project Manager (Toys"R"Us/ Babies"R"Us)
    Altezza Dec 2014 - Mar 2018
    Addison, Texas, Us
    • Served as a day-to-day SEO consultant and subject matter expert for Fortune 500 ecommerce clients• Evangelized SEO and recommended best practices to cross-functional marketing, analytics, merchandising, and IT teams• Advised on changing industry trends, shaped strategy, and identified opportunities to improve the customer experience• Monitored, evaluated, and reported on rankings, traffic, and conversions to make data driven assessments and decisions• Conducted internal site audits and performed external competitive analysis to help client remain a leader in the space• Provided SEO technical requirements and QA support for new releases, template redesigns, and platform migrations• Prioritized and oversaw development projects for client implementation of the Altezza technology
  • Cunet
    Web Content Editor (Seo)
    Cunet Mar 2010 - Aug 2014
    Highlands Ranch,, Co, Us
    • Orchestrated SEO content strategy, topic selection, editing, and implementation across 12 lead generation websites• Executed all on-page optimization and developed both on- and off-page copy for content marketing initiatives• Collaborated with SEO team, designers, and developers to define user experience and website product requirements• Maintained site functionality, identified bugs, and assisted with the QA process • Determined the information architecture and led initiative to revise the taxonomy of the flagship web property • Established roadmap schedule and operated as the project manager for 12 website migrations• Recruited and managed freelance writing staff and established style guidelines to ensure consistency of voice
  • Lexisnexis
    Seo Specialist
    Lexisnexis Aug 2009 - Mar 2010
    New York City, Ny, Us
    • Managed all aspects of hyperlocal SEO strategy and reporting for 35 accounts• Integrated on-page content and off-page link acquisition practices to improve search engine rankings• Analyzed rankings, web traffic, and conversion rate to assess campaign effectiveness• Ensured customer satisfaction through close communication with clients, sales, and web design teams • Trained and delegated support tasks to SEO analysts
  • Webmd
    Editorial Assistant
    Webmd Sep 2008 - Jun 2009
    Us
    • Facilitated transfer of web content to new content management system (CMS)• Corrected inconsistencies between CMS templates and the live site• Instructed new hires in editing procedure and acted as a liaison between product management and editorial teams
  • Pop Culture Madness
    Managing Editor
    Pop Culture Madness Aug 2007 - May 2008
    • Improved site navigation and architecture to make it more user-friendly and navigable • Conducted interviews with entertainers and wrote media reviews, feature articles, and blog posts• Supervised and trained a group of 6 interns to update the site daily with fresh content

Melissa Silverstein Skills

Seo Content Strategy Google Analytics Cms Digital Marketing Blogging Wordpress Analytics Ppc Online Marketing Html Omniture Search Engine Optimization Website Creation Editing Seo Copywriting Webtrends Analytics Project Management Web Content Management Sem Content Management Systems Quality Assurance Keyword Research Writing Sitecore Technical Seo E Commerce Web Content Writing User Experience Marketing Content Management Marketing Strategy Web Analytics Copywriting

Melissa Silverstein Education Details

  • University Of Delaware
    University Of Delaware
    Double Major - English With A Concentration In Creative Writing & Sociology

Frequently Asked Questions about Melissa Silverstein

What company does Melissa Silverstein work for?

Melissa Silverstein works for Hmh

What is Melissa Silverstein's role at the current company?

Melissa Silverstein's current role is Sr. Director, Digital Marketing - SEO and Paid Media.

What is Melissa Silverstein's email address?

Melissa Silverstein's email address is me****@****hco.com

What is Melissa Silverstein's direct phone number?

Melissa Silverstein's direct phone number is +121499*****

What schools did Melissa Silverstein attend?

Melissa Silverstein attended University Of Delaware.

What skills is Melissa Silverstein known for?

Melissa Silverstein has skills like Seo, Content Strategy, Google Analytics, Cms, Digital Marketing, Blogging, Wordpress, Analytics, Ppc, Online Marketing, Html, Omniture.

Who are Melissa Silverstein's colleagues?

Melissa Silverstein's colleagues are Teresa Lavin, Terri O'sullivan, Nancy Updegraff, Geoff Fay, Yihong X., Denise Todd, Mitali Patel.

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