I was attracted to the beauty and fashion industries because I believe that one's image tells a story about who they are, and how they want to present themselves to the world. I have worked in many facets of these industries including merchandising, buying, wholesale sales, operations, and marketing. I have been fortunate enough to have had the opportunity to work on different angles of a business simultaneously as opposed to one specific vertical. I believe that this has allowed me to see the bigger picture and have a better understanding of the brand that I'm working for, and its consumers. I presented and spearheaded the implementation of Bellacures first line of branded spa products for use in all store locations. This project involved sourcing a global manufacturer, testing multiple rounds of products samples, and overseeing package design. I create and execute marketing initiatives both store-specific and brand wide including email promotions, social media advertising, and branded partnerships.I am looking to meet interesting people to expand my network. Feel free to message me or reach out: melissasinger1@gmail.com.