Spearhead all aspects of sales activities throughout the Western Region including P&L, budget management, high-performance sales team building/oversight, distributor/dealer management, goal setting, key account management, quote development, continuous business development, monitoring performance, and providing strategic direction in sales operations.• Partner with product teams to develop, launch, and position existing/new product technologies in the marketplace; work closely with product development to redesign and source new products.• Collaborate with senior leadership to identify opportunities for process improvement; facilitate the implementation of new programs ensuring a well-defined and efficient regional sales process.• Collaborate with the executive team to develop and implement plans for sales operations, processes, and personnel designed to accommodate continuing growth objectives.• Identify and devise creative strategies to penetrate new markets; establish new sources of revenue and expand existing business relationships to generate additional revenue.• Oversee and direct all business development functions and resources needed to increase business, while developing and executing annual sales plans to meet company goals and KPIs.

Directed all aspects of national sales, new business development, account management, distributor/dealer management, and the development and implementation of tactical and long-term strategic activities focused on sourcing, developing, and managing the growth of dealers and distributors in the K-12 market.• Developed and implemented sales strategies that delivered comprehensive solutions to capture new accounts and enhance performance in existing accounts; negotiated OEM opportunities.• Established and nurtured strong relationships with current and targeted clients.• Fostered strong cross-functional relationships at senior leadership levels to bring together sales, marketing and product development to maximize opportunities. • Identified new markets for expansion, established sales channels, and delivered sales reports and analyses on new and existing territories.• Created and executed national sales plans to meet set targets and overall business objectives while driving the creation of strategic sales/marketing initiatives to gain market share.• Worked closely with product development to redesign and find new products.• Drove ongoing product introductions, expansion, placement, and reviews on client-sited web and print materials; created co-branded printed collateral and developed marketing plans.• Coordinated and managed tradeshow events from start to finish; established budgets, led booth design, procurement of show materials; led booth construction and setup. Set appointments with key clients, created a welcoming environment, reinforced brand loyalty, and leveraged partnerships by placing products in partner booths. Developed and executed pre and post email campaigns and strategically distributed leads to the dealer base.• Tracked and analyzed sales metrics to drive improvement; directed, managed, and led the strategy of company resources and partners throughout the sales cycle.• Assisted in the selection, management, and integration of PIM SaS.