Taproot Foundation, a national nonprofit, connects nonprofits with passionate business professionals who share their expertise pro bono. Taproot is connecting organizations dedicated to social change with full access—through pro bono service including marketing, strategy, HR, and IT resources. Projects include marketing awareness campaigns (email, social, press releases and marketing calendar) and case statements for nonprofits industries in the medical, parenting and education sectors.

• Strong experience writing impactful, clear and concise copy and communications, including the ability to tailor messages to diverse audiences • Prepared internal and external high-quality content, including writing copy for email campaigns, website, catalogs, customer letters, presentations, sales training, direct mail, fax and web ads • Analyze marketing campaign effectiveness for email using automation analytics, social media statistics, and direct mail, fax and print ads using promotion code tracking for course and product data to develop strategic recommendations with emphasis on ROI and profitability• Development and execution of marketing plans for coding, webinars, practice management and patient education products. Including editorial and email calendars, and detailed timelines for email, direct mail, fax, social media and web ads. • Conducted marketed research and competitive analysis to ensure a superior value proposition and competitive advantage • Coordinate, create and build new market audience list segments that can be used for promotional marketing tactics and analysis for a campaign • Promotion code set-up, testing and tracking for all marketing product promotions depending on the audience, marketing strategy and tactic.

• Writing and proofing marketing copy for email campaigns promoting conferences, educational courses, products, and services.• Analyze marketing campaign effectiveness for email using web analytics, social media statistics, course, and conference data to develop strategic recommendations. • Development and implementation of marketing campaigns for educational courses, conferences, online resources and member benefits. Including e-blasts, web updates, social media, banner and print ads. • Develop graphical concepts, themes and copy for e-blasts, brochures, conference themes and exhibit booths

• Responsible for editing and publishing our WordPress enterprise blog including schedule, title and image selection, and on-page/off-page SEO. http://blog.stericyclecommunications.com/• Maintaining product and service webpages using WordPress. Updating new marketing collateral (Fact Sheets, Case Studies, White Papers, etc.), selecting new images and implementing SEO enhancements. • Development of marketing collateral, presentations, and in-house communication materials.• Developing plans and schedules for integrating web content and social media sites from corporate acquisitions. • Develop strategy and plan for deploying Social Media channels – Facebook, Twitter, LinkedIn.

• Support vendor relations for coordinating third-party catalog product promotion and related collateral designs. Providing high level product support, services and sales analysis.• Provide assistance developing collateral for house brand product line including packaging, copy, product descriptions and media for all formats of the Patterson catalog. • Coordinate home page banner ad placements and measuring effectiveness of online catalog offerings using customized Google Analytics reports. Serving as the liaison between technical, creative and management. • Organize and schedule meetings to review prospective vendor offerings for catalog placement

OAD Orthopaedics, Ltd.•I Perform a variety of marketing related tasks varying from event planning, to managing marketing collateral, maintaining the organization website and other special projects as required. •Introduced Search Engine Optimization using Google Analytics to improve website traffic leading to recommendations for site organization and content development •Conduct marketing research of industry competition for identifying target markets •Organize and schedule clinical education programs and community events for the public and healthcare professionals •Develop and design marketing materials to communicate events and services •Coordinate sales calls and visits to referral sources introducing new physicians and other available clinical services for developing business relationships •Manage contact databases, direct mail campaigns and develop management reports

• Contacted insurance payors to resolve unprocessed claims• Performed outpatient bill preparation and collection procedures for Medicare, Medicaid, and private insurance carriers.• Member of team that consistently met or exceeded claim collection quotas. • Reviewed and processed liens and subpoenas for attorneys involving accident related incidents.• Consulted with patient guarantors regarding their billing statements.• Mastered software applications provided for researching clinical providers and billing statement details

• Produced and edited informational copy describing exhibitor goods • Implemented and promoted direct mail campaigns• Coordinated and marketed themed seminars to promote products and trends• Provided trade show coordination support