Melissa Stancato Email & Phone Number

Deerfield, Illinois, Us

• Spearheaded the establishment of a comprehensive global roadmap for current and next-generation products, emphasizing revenue growth, optimized business models, and geographic expansion.• Led cross-functional collaboration to identify and capitalize on adjacent market opportunities for inorganic growth, conducting market research and aligning strategies for market penetration.• Directed multiple New Product Development (NPD) initiatives by identifying critical clinical, workflow, and economic needs, analyzing competitive landscapes, and articulating ROI and strategic alignment.• Orchestrated multi-regional life-cycle planning and prioritization efforts to ensure strategic alignment, optimize profitability, and foster strategic relationships with key stakeholders.

Chicago, Il, Us

• Crafted a comprehensive multi-year strategic roadmap integrating with the care communications platform, expanding into adjacent and emerging markets, and prioritizing high-growth opportunities for short-term investment.• Successfully secured priority status and funding from executive leadership by presenting compelling business cases highlighting product, segment, and geographic growth potential.

Boston, Ma, Us

• Led an international team in developing a digital roadmap and service catalog to deliver contractual and annual service value across multiple product lines.• Pioneered the implementation of the first remote monitoring and diagnostic program for the Digital Solutions division, introducing a non-traditional business model.

Boston, Ma, Us

• Managed complete product life cycle for a $120M+ industrial product line.• Successfully managed and launched new product introductions resulting in an incremental 5 share points. • Developed a new go-to-market strategy to facilitate incremental growth potential of 50% through a fast-works approach to market/customer research and value-pricing. • Executed product rationalization for simplification and focus on high-margin product lines.• Implemented sun-setting strategy for 3 existing product lines after careful evaluation of the current market, price/value mapping and ability to fulfill market needs with replacement products

Boston, Ma, Us

• Implemented a new product strategy that focused on profitability by utilizing customer knowledge and commercial support • Drove 75% revenue growth and 52% customer growth by focusing team on key customers and tracking accountability measures• Introduced commercial and customer incentive programs to drive product line awareness• Managed new product introductions spanning from ground-up programs to incremental updates• Secured external funding for a new product introduction key to product line success in the Energy vertical

Boston, Ma, Us

• Managed marketing communications for major product launch• Authored and designed technical manual for a new product introduction, learning Adobe Creative Suite to implement new layout• Developed obsolescence plan for existing product line• Authored a response to a military contract, resulting in a $1.5MM order