• Cultivated and maintained relationships with competitive sets and key community organizations to enhance visibility and market share within the luxury hotel segment.• Expertly negotiated guest room rates, meeting room rentals, function spaces, and premium hotel services within approved booking guidelines for the Corporate Market.• Leveraged advanced business intelligence from Sales & Marketing Planning and Support, along with third-party data sources, to identify and solicit new high-value accounts and business opportunities.• Ensured exceptional customer satisfaction through consistent engagement, including solicitations, re-solicitations, account calls, site inspections, new business calls, and face-to-face interactions.• Managed and updated lead information in SalesForce, ensuring accurate reporting and maintenance of a robust customer base.• Conducted personalized property tours for meeting planners and other potential luxury clients, showcasing premium hotel services and amenities; entertained clients during site inspections and pre-planning trips when appropriate.• Prioritized daily responsibilities to achieve sales targets and complete assignments efficiently.• Utilized deployed account resources to drive business growth across identified luxury properties, enhancing account share.• Attended sales meetings, customer events, conducted outside sales calls, and participated in industry-leading trade shows to network and secure new business.• Demonstrated comprehensive knowledge of all WDI Hospitality luxury hotels to effectively cross-sell and maximize revenue opportunities.

• Direct and lead Sales Team, to include providing supervision, professional development, scheduling, coaching, evaluations, goal setting, improving performance and delivering recognition.• Direct and organize departmental activities including prospecting and qualifying potential leads, soliciting viable leads, and preparing and presenting written proposals/contracts, addendums, and presentations.• Actively participate in required property meetings to include: Daily Stand-Up, Executive Committee, operational meetings• Negotiate guest room rates, meeting room rental, function space, and hotel services within approved booking guidelines.• Close/review all outstanding group folios before month end.• Guide follow-up on outstanding proposals and contracts to effectively close business for the hotel.• Forecast and budget group rooms and catering revenues and expenses.• Manage the lead funnel to ensure proper processing of decision dates, offered pricing and high focus leads for follow-up.• Prepare a monthly Executive Summary to explain all Sales and Catering Revenues and Expenses.• Analyze competition, market trends and customer needs to continually assess productivity against established goals and budgets. Update SWOT as needed to stay relevant.• Participate and prepare for required revenue meetings to stay abreast of strategies and to assist in making decisions (Group Business Review, Group Strategy, Group Scrub, Yield Meetings, Commercial Strategy Meetings)• Update sales platforms with relevant collateral, promotional offers, photography, and need dates (CVENT + Sales Companion).

• Responsible in developing and maintaining action plans/strategies to generate revenue for the hotel.• Serve as client representative to all departments collaborating specifically with front office, finance and banquets.• Act as Director of Sales when the Director of Sales is out of the office or unavailable, serving the #2 decision maker in the department.• Qualify new group business, prepare proposal, and send contracts of the sale.• Highly involved in coaching and training selling techniques to junior team members.• Conduct and/or attend meetings to maintain favorable working relationships among other department employees to promote maximum productivity and efficiency.• Managed over my tenure with the Sheraton Charlotte Airport Sport, Association, Government, SMERFE, Catering and Corporate markets. • Negotiate long and short-term contracts to grow conference business, average daily rates and room occupancy to increase hotel revenue.• Prepare sales report, annual budgets and market plans.• Attend major meeting representing sales and marketing departments.• Remain up-to-date with product knowledge through attendance at presentations, training, reviewing intranet/internet etc.• Improve hotel visibility by conducting outside sales calls/blitzes, attending trade shows and market segment related events.• Analyzed accounts to strategize on how to share shift business from competitive set using Knowland.• Since Covid-19 I have cross trained to work Front Desk, Housekeeping, Restaurant, and Room Service.

• Responsible for sales goals of more than $600K annually and more that 14,000 sq. ft. of meeting space. • Worked with Dynamic Catering Pricing Model in order to maximize catering revenue per event based upon space availability and citywide compression.• Handled all critical aspects of event planning from the booking to the banquet event order, creation of the contract, obtaining rooming list and working with clients through every step to ensure a successful event • Built rapport with clients through frequent communication and off-site visits to develop a strong working relationship.

• Responsible for more than 8,400 square feet of meeting and banquet space. • Completed weekly and monthly rooms, catering backlogs forecast and pace reports. • Tracked all revenue daily and ensured accuracy of billing clients. • Held daily meetings to review upcoming events with sales, kitchen and banquet staff. • Successfully sold, coordinated and maximized space usage to increase revenue while controlling labor cost. • Worked directly with customers to arrange catering details and ensured all special requests were meet.• Planned and arranged details of client’s events to include: contracts, menus, set-up, room blocks, audiovisual and amenity requirement to run smoothly from start to finish. • Conducted on and off-site sales prospecting through contacting targeted accounts, calling on recurring clients and cold calls. • Created unique and appealing sales kits and other promotional materials. • Coordinated monthly client appreciation themed luncheons for top clients, potential clients and industry partners.

• Provided administrative support to 7 Sales Managers and marketing department. • Assisted Sales Managers with contracts, leads, general hotel information, bookings, promotions, reservations, in-house groups, and amenities. • Executed all catering and sales agreements for the property. • Organized and maintained file system, and files correspondence, and other records. • Coordinated and arranged meetings, prepared agendas, reserved and prepared facilities, recorded and transcribed minutes of meetings.

• Performed general administrative and secretarial duties such as, developing spreadsheets, preparing reports, providing information to callers, and maintaining files. • Composed and typed routine correspondence, spreadsheets, reports, and data entry. • Coordinated and arranged meetings, prepared agendas, reserved and prepared facilities, recorded and transcribed minutes of meetings. • Responsible for accounts receivable, processing billing, and collections.

• Oversaw hotel’s daily operations, from staffing, to coordinating meeting events, running the front desk and enforcing standards for personnel administration, performance and service to our guests. • Responsible for negotiating contracts with vendors, tour groups, and wedding groups. • Extensive knowledge of Hilton OnQue reservation system. • Scheduling of employees, timesheets, ordering and maintaining supplies for all departments. • Responsible for AR accounts and processing credit card transactions; balancing credit cards, direct bills, and cash. • Opened the hotel in Aug. 2001 and trained hotel staff. Personal duties included, hiring and terminating of employees, inventory management, general filing duties. • Evaluated, problem solved, recommended changes required to improve operations. • Provided motivation, training and development for all the hotel employees • Coordinated and supervised various departments to ensure a high level of guest satisfaction.