Melissa Stripling Email & Phone Number

Atlanta, Ga, Us

United States

Atlanta Metropolitan Area

Developed and directed sales and marketing strategy for seven locations in the Atlanta area. Quarterly, monthly, and weekly monitoring and adjusting of sales goals to match current conditions. Work with GM and in-store marketing specialist to identify specific strategy and tactics to drive sales revenue.

Dunwoody And Peachtree

Provide all logistical support required for corporate and personal events, which include menu selection, location, client and vendor coordination, accounting processes and on-site support. Responsible for new client prospects and existing association development. Other responsibilities include developing, creating and distributing print and digital promotional materials.• Implemented and maintained the company’s social media platforms; redesigned the company’s website. Increased internet… Show more Provide all logistical support required for corporate and personal events, which include menu selection, location, client and vendor coordination, accounting processes and on-site support. Responsible for new client prospects and existing association development. Other responsibilities include developing, creating and distributing print and digital promotional materials.• Implemented and maintained the company’s social media platforms; redesigned the company’s website. Increased internet presence by 45%; websites including Facebook and Twitter.• Developed various seasonal marketing events that increased overall weekly sales by 24%.• Evaluated programs in terms of cost, approach and positioning in relation to competitors and trends in the marketplace.• Coordinated and managed 20 plus events and programs monthly to meet business needs.• Expanded the Catering & Delivery; manage a team of 15 people, who work in conjunction with the restaurant staff to provide superior dining experience to clients. Show less

Lithia Springs, Ga

Direct employees through their daily routines and interact with customers to make sure that they have a satisfactory experience. Maintain quality control, ensuring customer satisfaction through training employees properly and adhering to company policy. Facilitate employees in a variety of tasks, from preparing the food, stocking supplies, serving, charging people for their food, handling cash, credit cards, and a cash register, cleaning tables and counters, resetting tables, greeting customers… Show more Direct employees through their daily routines and interact with customers to make sure that they have a satisfactory experience. Maintain quality control, ensuring customer satisfaction through training employees properly and adhering to company policy. Facilitate employees in a variety of tasks, from preparing the food, stocking supplies, serving, charging people for their food, handling cash, credit cards, and a cash register, cleaning tables and counters, resetting tables, greeting customers and answering questions.• Coached, counseled and developed team members using Ruby Tuesday Points of Service. • Maximized sales and profitability while controlling company expenses. • Ensured food quality, sanitation and safety.• Encouraged and maintained company brand and guest satisfaction. Show less

Created a targeted game plan for increasing Regional Catering Sales. This involved strategic planning, cold calling, presentation skills and effective closing sales techniques. Managed existing accounts, to ensure ongoing support and repeat catering sales. Worked closely with assigned regional teams, to uncover and pursue additional business for the region. Collaborated with local Catering Coordinators, to stay abreast of clients, trends and lead opportunities. Created and utilized on ongoing… Show more Created a targeted game plan for increasing Regional Catering Sales. This involved strategic planning, cold calling, presentation skills and effective closing sales techniques. Managed existing accounts, to ensure ongoing support and repeat catering sales. Worked closely with assigned regional teams, to uncover and pursue additional business for the region. Collaborated with local Catering Coordinators, to stay abreast of clients, trends and lead opportunities. Created and utilized on ongoing Prospect list, in order to ensure incremental growth. Active involvement in networking events. • Catering manager for the flagship store. Increased sales to $7,000 weekly where Einstein Bros. regional average was $3,000• Secured national accounts with FedEx and Regal Cinema planning, marketing, and support on regional and national meetings.• Promotions, sales, processing and logistics coordination of all catering orders. • Researched and identified community events and holidays to more effectively market the Einstein brand.• Designed visual marketing materials and developed strategies used to establish and promote the brand.• Maintained a customer base of 200+ corporate clients, while consistently adding 10 to 12 new clients per week. Show less

Lithia Springs, Ga

Used strategic planning, cold calling, presentation skills and effective sales closing techniques. Directly responsible for identifying and opening the doors to new corporate clients as well as maintaining and growing relationships and sales with current corporate clients. Involved in the day-to-day running of the operation including staff supervision and events management.• Required to initiate all aspects of sales and marketing for the carry-out/ delivery department. Used “Gorilla”… Show more Used strategic planning, cold calling, presentation skills and effective sales closing techniques. Directly responsible for identifying and opening the doors to new corporate clients as well as maintaining and growing relationships and sales with current corporate clients. Involved in the day-to-day running of the operation including staff supervision and events management.• Required to initiate all aspects of sales and marketing for the carry-out/ delivery department. Used “Gorilla” marketing, advertisements, and consistent quality service to build and maintain sales.• Used customized systems to execute a daily average of $6,000 in catered product.• In charge of organizing current and future orders, staging all materials and food for delivery, logistics of drivers and follow up of satisfied customers.• Personally increased catering sales from -15% to +18% over a twelve month period. Show less

Responsible for managing all front-of-house (FOH) operations in conjunction with the back-of-house (BOH) in the restaurant. Responsible for coaching, developing and disciplining team members during service, managing the guest experience to ensure that it is always Pappas standards. Oversaw the quality of our food and beverages, and supervised the overall restaurant flow and experience on a shift-by-shift basis. Manager • Daily responsibilities of staffing, providing shift foci, and… Show more Responsible for managing all front-of-house (FOH) operations in conjunction with the back-of-house (BOH) in the restaurant. Responsible for coaching, developing and disciplining team members during service, managing the guest experience to ensure that it is always Pappas standards. Oversaw the quality of our food and beverages, and supervised the overall restaurant flow and experience on a shift-by-shift basis. Manager • Daily responsibilities of staffing, providing shift foci, and creating SMART goals in order to develop the staff. Maintained superior service and superior food quality. • Areas of responsibility include Guests Relations for the entire facility. Implemented systems for collecting and evaluating feedback. Oversaw the tracking and response program. • Used the Group Model Program, of evaluations and development, to successfully promote 80% of assigned team. Event and Banquet Coordinator • In charge of marketing, booking, staffing, and facilitation of all banquets and events held in the restaurant. • By incorporating a system used for Guests Relations, the event program created a Corporate Happy Hour incentive for the neighboring businesses. The success of this increased the average number of events and banquets along with offsite catering. • Increased sales 62 % from 2002 to 2003 and 118% from 2003 to 2004. Show less

Masters, Business Administration

Ba, Hotel/ Restaurant Management

Education record