Brand Enhancement: Oversee and lead communication efforts to inform and engage millions of customers and stakeholders, contributing to a significant enhancement of the company's brand and reputation.Strategic Alignment: Drive the company's strategic priorities by aligning communications with overarching business goals, resulting in improved organizational effectiveness.Content Creation and Message Management: Coordinate content creation and messaging across various communication channels, including email, web, and social media platforms. Create compelling and targeted content to engage the audience while maintaining a consistent brand voice. Deliver cohesive and impactful messages across all communication channels.Team Coordination: Coordinate a dedicated team of 25 communicators, responsible for media relations and customer communications throughout our extensive service territory, ensuring seamless and impactful engagement with our diverse audience.Chief of Staff: Serve as Chief of Staff for the Senior Director, providing strategic guidance, content planning, and team coordination. Ensure the successful execution of complex communication initiatives and facilitate seamless collaboration across our dynamic communications team.

PopStroke is one of the fastest-growing entertainment brands. Co-owned by Tiger Woods’ TGR Ventures. Led go-to-market strategy opening across the U.S. Develop and execute an integrated marketing strategy to support overall top-line sales & marketing goals aligned with specific growth plans.Developed Brand Blueprint to define brand, including the brand promise, personality, and creative brand standards. Oversaw all marketing materials, including video production.Created multi-channel programs to increase brand engagement and loyalty; doubled social following on social channel in six months through curated, organic social content strategy.Streamlined processes to enhance productivity and profitability while rapidly growing across the U.S.Strategic advisor on App and technology development. Served on a cross-functional management team to collaborate with heads of business areas.Managed marketing, social media events, and community relations team, contractors, and agencies, including web cross-functional collaboration with web and App support staff.Cultivated external partnerships with national brand partnerships, including Nike, Coca-Cola, and Bridgestone.Demonstrated strong writing skills in creating all press materials, including press releases, media alerts, pitch letters, and coordinating and managing PR activities such as pre-opening events, media interviews, and photoshoots. Cultivated and maintained strong relationships with key journalists and media outlets (business-to-business and consumer) on a regional and national level.Developed communication from company executives for media interviews, press events, company-wide employee communication, and Board Meeting presentations.

Devise and implement marketing campaigns for prominent music & waterfront festival attracting 110k+ attendees, and operating on $7M+ budget. Conceptualize strategic marketing plans to strengthen brand development and engagement. Craft quality marketing content for digital platforms. Oversee traditional and new media campaigns. Collaborate with internal and external teams to design and execute marketing and communications campaigns that generate ticket sales. Lead media relations as well as communications plan development and execution. Tailor content, messaging, and talking points to align with overall brand objectives. Serve as media spokesperson. Manage credentialing of 100+ media attending the festival. Source, hire, and lead seasonal staff, agency partners, and 30+ volunteers. Selected Contributions:* Achieved double digit growth rates across all social channels and email databases. * Built recognition programs to support attainment of $1.2M sponsor commitments.* Created and introduced email outreach program and editorial blog.* Guide applications panel presentations for Florida Culture Builds Excellence & PBC Tourist Development Grants. * Secured $250k+ in annual media sponsorship for festival.

Marketing, Social Media, Public Relations and Communications Strategist/Freelance Consultant Design and oversee public relations and marketing campaigns for clients, facilitating media relations, brand engagement, and program development for Business-to-Business (BTB) and Business-to-Consumer (B2C) clientsStrengthen brand loyalty for businesses through advertising, collateral material, and social media campaigns and influencer programs for clients in many industries including Real Estate, Fortune 500 Technology, Residential and Commercial Building Construction, Hospitality, and Educational Entertainment.

Positions held: Senior Manager of Corporate Communications / Corporate Communications Manager / Assistant Public Relations Manager Offered strategic communications counsel to company’s senior executives and led media relations efforts. Trained executives in techniques for participating in media interviews. Wrote speeches for leadership. Established and cultivated relationships with the press. Facilitated investor relationship management through tactical communication campaigns. Designed and produced communication tools to support investor relations agendas. Coordinated trade show support. Led web marketing and management initiatives. Designed and developed media relations materials. Conducted crisis management activities. Served as key company spokesperson.Selected Contributions:* Led initiatives to gain 4,000+ press articles and television segments featured in various high-profile outlets, including Forbes, The Wall Street Journal, and prestigious trade journals. * Served as a member of the up-start department, establishing media relations materials, programs, and training initiatives designed to align the brand. * Developed and executed public relations programs to increase corporate recognition as one of FORTUNE Magazine’s “100 Best Companies to Work For.”* Enhanced corporate reputation by overseeing community relations programs and selecting sponsorships and events to promote company’s visibility and positive influence in the community.

Identified, established and maintained contacts and relationships with news and entertainment reporters and editors to create opportunities to drive Center’s communications through the press. Efforts resulted in more than 20 feature cover stories.Partnered with MIT and other artist representatives to implement public relations plans for two prominent nationally-commissioned projects. Sold-out performances and received extensive coverage in broadcast and print media including coverage in the Miami Herald, Sun Sentinel, The Palm Beach Post and WPTV.Performed strategic crisis management for such broad-based issues as Bill Cosby career comeback, executive personnel shifts, union negotiations and lawsuit complaints.Created and implemented policies to build more comprehensive external recognition for Center’s activities – tactical ‘day-off’ coverage resulted in nearly 100% success rate of targeted media exposure.

As National Spokesperson, instituted, sustained and ran proactive media relations to report disaster information via national news broadcasts and through live syndicated radio interviews. Responded to news media inquiries as organization liaison.Coordinated external communications to promote and enhance positive image of Red Cross influence surrounding organization’s widespread community services.Facilitated media training for volunteers and staff.Wrote and edited content for variety of media/channels, including newsletters, brochures and other promotional materials; used creative communication skills to aptly reflect appropriate ‘voice’ of organization.Planned and oversaw all special functions and fundraising events. Supervised staff consisting of one employee and 10 volunteers.Acted as proactive member of such Red Cross Committees as Public Relations, Disaster, Financial Development, Youth Services and Corporate Development.Positions held: Assistant Director of Public Support (1995 – 1996) Public Relations Coordinator (1994 – 1995) Special Event Coordinator (1994)