Melissa Matthews Email & Phone Number

Greater St. Louis

Greater St. Louis

St. Louis City County, Missouri, United States

Manchester, Mo

Greater St. Louis

RBO helps brands become leaders in their industries through a mix of solutions that include creative services, brand controls, brand fulfillment, and metrics. These four pillars are the foundation of RBO’s holistic approach to elevating brand identities and relieving the burden faced by today’s busy marketing professionals. Through a mix of technology, devoted customer service, and efficient processes and workflow, RBO executes on the entire supply chain with offerings covering concept, sourcing, online ordering, printing, warehousing, and distribution, ensuring efficient fulfillment for any project, no matter how complex. This has made RBO the preferred brand printing and promotions partner for over 500 clients in multiple industries across the country

Washington, Missouri, United States

Greater St. Louis Area

(promoted to position of greater scope & responsibility) · Lead 10-person B2B sales team with over $5M P&L responsibility, targeting mid-to-large size companies for print & digital advertising, as well as event sponsorship · Derive data-driven insights to measure success of digital advertising programs that inform clients’ ROI strategy · Create revenue drivers around ad campaigns that enable clients to meet their KPI goals · Analyze margin/pricing strategy to achieve at least 30% margins while developing new products to create incremental opportunity sales · Identify options for clients to customize advertising by creating new advertorial products to reduce focus on outdated print products · Collaborate with content team on thought leadership pieces for clients to create additional revenue · Advise clients on creating native content & event sponsorship that allow them to communicate their story to readers · Address client reputation management issues that arise from negative press

Memphis, Tennessee, United States

Greater Memphis Area

· Managed 16 direct reports on marketing, creative & public relations teams · Built marketing team from 2 - 16 to handle rapid client growth · Conducted discovery evaluation with new clients to identify gaps, then developed marketing campaigns based on their budgets & goals · Presented marketing strategy, forecasted outcomes & KPIs to c-suite · Managed media placement, advertising & account relationships · Created tracking system to manage client accounts & monitor timelines · Analyzed strategic direction to recommend resource allocation, product development, sales strategy & budget

Raleigh, Nc

Brightleaf Consulting Group is a business management and strategy consulting company based in Apex, NC. Founded in 2008, Brightleaf provides strategy consulting, decision analytics and executive leadership support essential to successful business and professional development. Brightleaf offers insight, knowledge and tools for businesses to realize their vision, exceed their goals and achieve sustained growth.

Start-up company that specializes in financial solutions for renewable energy. -Created business plan working with Brightleaf Consulting Group-Completely revamped entire branding through logo research and redesign, core competencies, mission and vision statements and market position.-Wrote marketing and business development strategies-Developed organizational chart, job descriptions, and general human resource items.

· Managed $2.5M marketing P&L to promote Salon brand & increase market penetration, opening 80 locations, on average, per year · Coordinated with events manager, visual merchandiser & web designer to grow Salon brand from 5% to 10% of overall business · Developed annual marketing plan, budget & promotions to drive new business · Provided financial analysis of marketing program to global strategic partner to justify $1.5M to co-op budget · Wrote copy for national advertising campaigns · Piloted new business opportunities by engaging celebrity stylist to develop trend collections, as well as one-on-one events that drove $25K - $50K per day · Created training to convert retail shoppers into Salon clients throughout >600 locations

Hired to develop the brand and marketing strategy for two start-up upscale salon and spa brands. Reported to the Director of Upscale Brand Marketing. Partnered with advertising team to create collateral, direct mail, regional and in-store advertising and launch brand web sites. Lead public relations efforts to effectively brand salons in industry and consumer magazines. Created new grand opening strategy and opened stores 6% over plan.Increased comparable brand sales by 5%-15%.Grew average ticket $25 in ColorWorks division

Managed the marketing needs of over 100 accounts. Designer and copywriter for national advertising; press releases and articles; brochures, pamphlets and other tour materials. Oversaw development, content and creative of new website.Opened 20 new accountsIncreased website hits and sales by 10% in six months.

Oversaw salon and spa daily operations including $ 300,000 sales annually. Responsible for staff scheduling, retention, performance and payroll management, coordinating technical training sessions, and developing and producing promotional material such as; newsletters, flyers, advertisements, web site and postcards. Introduced customers and staff on new spa services and products. Responsible for cutting down operation costs by 45% and improving product sales by 65%Increased overall salon and spa productivity from 30% to 71% on a steady basis.