Melissa Matthews Email and Phone Number
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Member of Executive Leadership Team that establishes the direction and builds equity for the organization. Conceptualizes, coordinates, and executes strategic plans and leads teams to capitalize on new growth opportunities both within current clients/services and expansion. Over the years I have successfully led brand realignment and launches, both internally and externally, while mentoring cross-functional teams to build a collaborative working environment. I work with companies at transition points to help them scale for growth by building sales and marketing infrastructures that drive revenue expansion. I achieve this through a complex mix of strategies, leveraging a carefully curated tech stack that increases the volume of qualified leads, develop a synchronized brand message for both sales and marketing teams, then lead, empower, and manage teams through proven processes to achieve KPI’s all while carefully shepherding and building sustaining client relationships. My passion is building and nurturing high impact growth though innovation and data driven strategies, cultivating, and building strong teams of revenue generators and brand ambassadors. I dive deep into areas where deficiencies exist within the current sales and marketing programs to develop creative solutions for mastering successful implementation of cutting-edge technology and productivity processes to sustain and manage business.
Arch Interim Corporate Housing
View- Website:
- archinterimhousing.com
- Employees:
- 8
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PresidentArch Interim Corporate Housing Jun 2024 - PresentGreater St. Louis -
PresidentEmpire Decor Furniture Rental Jun 2024 - PresentGreater St. Louis -
Business DevelopmentStorytrack Studio Jan 2024 - May 2024St. Louis City County, Missouri, United States -
FounderMm Consulting May 2023 - May 2024Manchester, Mo
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Vice President Of Business DevelopmentRbo Jan 2022 - Apr 2023Greater St. LouisRBO helps brands become leaders in their industries through a mix of solutions that include creative services, brand controls, brand fulfillment, and metrics. These four pillars are the foundation of RBO’s holistic approach to elevating brand identities and relieving the burden faced by today’s busy marketing professionals. Through a mix of technology, devoted customer service, and efficient processes and workflow, RBO executes on the entire supply chain with offerings covering concept, sourcing, online ordering, printing, warehousing, and distribution, ensuring efficient fulfillment for any project, no matter how complex. This has made RBO the preferred brand printing and promotions partner for over 500 clients in multiple industries across the country -
Sales Manager-Commercial PrintingMissourian Publishing Company Mar 2021 - Dec 2021Washington, Missouri, United States -
Advertising DirectorSt. Louis Business Journal Sep 2014 - Mar 2021Greater St. Louis Area(promoted to position of greater scope & responsibility) · Lead 10-person B2B sales team with over $5M P&L responsibility, targeting mid-to-large size companies for print & digital advertising, as well as event sponsorship · Derive data-driven insights to measure success of digital advertising programs that inform clients’ ROI strategy · Create revenue drivers around ad campaigns that enable clients to meet their KPI goals · Analyze margin/pricing strategy to achieve at least 30% margins while developing new products to create incremental opportunity sales · Identify options for clients to customize advertising by creating new advertorial products to reduce focus on outdated print products · Collaborate with content team on thought leadership pieces for clients to create additional revenue · Advise clients on creating native content & event sponsorship that allow them to communicate their story to readers · Address client reputation management issues that arise from negative press -
Founding Board Member, President And Past-PresidentMemphis American Marketing Association Mar 2015 - May 2017Memphis, Tennessee, United States
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Director Of Client Services/MarketingRedrover Company Oct 2011 - Sep 2014Greater Memphis Area· Managed 16 direct reports on marketing, creative & public relations teams · Built marketing team from 2 - 16 to handle rapid client growth · Conducted discovery evaluation with new clients to identify gaps, then developed marketing campaigns based on their budgets & goals · Presented marketing strategy, forecasted outcomes & KPIs to c-suite · Managed media placement, advertising & account relationships · Created tracking system to manage client accounts & monitor timelines · Analyzed strategic direction to recommend resource allocation, product development, sales strategy & budget -
Senior ConsultantBrightleaf Consulting Group Aug 2011 - Oct 2011Raleigh, NcBrightleaf Consulting Group is a business management and strategy consulting company based in Apex, NC. Founded in 2008, Brightleaf provides strategy consulting, decision analytics and executive leadership support essential to successful business and professional development. Brightleaf offers insight, knowledge and tools for businesses to realize their vision, exceed their goals and achieve sustained growth. -
Vp Business DevelopmentSolis Energy Solutions Feb 2011 - Sep 2011Start-up company that specializes in financial solutions for renewable energy. -Created business plan working with Brightleaf Consulting Group-Completely revamped entire branding through logo research and redesign, core competencies, mission and vision statements and market position.-Wrote marketing and business development strategies-Developed organizational chart, job descriptions, and general human resource items.
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Salon Marketing ManagerUlta Beauty, Inc. Jun 2006 - Mar 2011· Managed $2.5M marketing P&L to promote Salon brand & increase market penetration, opening 80 locations, on average, per year · Coordinated with events manager, visual merchandiser & web designer to grow Salon brand from 5% to 10% of overall business · Developed annual marketing plan, budget & promotions to drive new business · Provided financial analysis of marketing program to global strategic partner to justify $1.5M to co-op budget · Wrote copy for national advertising campaigns · Piloted new business opportunities by engaging celebrity stylist to develop trend collections, as well as one-on-one events that drove $25K - $50K per day · Created training to convert retail shoppers into Salon clients throughout >600 locations -
Marketing SpecialistRatner Companies 2004 - 2006Hired to develop the brand and marketing strategy for two start-up upscale salon and spa brands. Reported to the Director of Upscale Brand Marketing. Partnered with advertising team to create collateral, direct mail, regional and in-store advertising and launch brand web sites. Lead public relations efforts to effectively brand salons in industry and consumer magazines. Created new grand opening strategy and opened stores 6% over plan.Increased comparable brand sales by 5%-15%.Grew average ticket $25 in ColorWorks division -
Communications ManagerVanguard Tours And Cruises 2004 - 2005Managed the marketing needs of over 100 accounts. Designer and copywriter for national advertising; press releases and articles; brochures, pamphlets and other tour materials. Oversaw development, content and creative of new website.Opened 20 new accountsIncreased website hits and sales by 10% in six months.
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General ManagerNuyu Salon And Spa 2002 - 2004Oversaw salon and spa daily operations including $ 300,000 sales annually. Responsible for staff scheduling, retention, performance and payroll management, coordinating technical training sessions, and developing and producing promotional material such as; newsletters, flyers, advertisements, web site and postcards. Introduced customers and staff on new spa services and products. Responsible for cutting down operation costs by 45% and improving product sales by 65%Increased overall salon and spa productivity from 30% to 71% on a steady basis.
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PromotionsWmc Fm100 Memphis 1997 - 1998
Melissa Matthews Skills
Melissa Matthews Education Details
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Lambuth UniversityPublic Relations/Media
Frequently Asked Questions about Melissa Matthews
What company does Melissa Matthews work for?
Melissa Matthews works for Arch Interim Corporate Housing
What is Melissa Matthews's role at the current company?
Melissa Matthews's current role is President | Business Development and Marketing | Growth and Innovation Catalyst | Sales and Marketing Synchronization | B2B Sales and Marketing Strategist | Client Acquisition and Retention.
What is Melissa Matthews's email address?
Melissa Matthews's email address is mm****@****inc.com
What schools did Melissa Matthews attend?
Melissa Matthews attended Lambuth University.
What skills is Melissa Matthews known for?
Melissa Matthews has skills like Sales, Marketing, Advertising, Copywriting, Marketing Strategy, Market Planning, Strategic Planning, Brand Management, Leadership, Management, Social Media, Social Networking.
Who are Melissa Matthews's colleagues?
Melissa Matthews's colleagues are Aundrey Skinner, Michelle Elbert, Cristina Dulin, Cchp, Justin Tittel, Renee Korte.
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Melissa Matthews
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Melissa Matthews
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Melissa Matthews
Senior Vice President - Sales | Azul Hospitality Group | A Fully Integrated Operating Platform With Extensive Support And Resources For All Facets Of Hotel ManagementSan Diego County, Ca3azulhg.com, hotmail.com, azulhospitalitygroup.com
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