Melissa Thrasher, M.A. Email and Phone Number
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Melissa Thrasher graduated from Michigan State University with a degree in journalism and an emphasis in broadcasting. She received her master’s degree in communications from Wayne State University. Thrasher began her career as a public relations practitioner at PGC Campbell, a communications firm, where she conducted public relations for the Detroit Police Athletic League, Ford Motor Company and the UAW. Thrasher moved on to serve as a public relations practitioner for the Southeast Michigan Community Alliance, a quasi-government organization where she organized events and wrote newsworthy stories to help promote workforce development and substance abuse programs.She later served as the communications director for the Southeast Michigan American Heart Association, where she oversaw media relations for nationally recognized campaigns, including Go Red For Women and Power to End Stroke. Thrasher is credited for launching multicultural awareness campaigns, securing robust media sponsorships, coordinating statewide Twitter Chats, and launching the “Art for Heart” program. After her stint at the Association, she served as a hospital communications manager for Beaumont Health, where she oversaw communication specialists and supported diversity and foundation initiatives for the system. Thrasher moved on to serve as a senior PR specialist for Ascension hospitals in southeast Michigan. This was a pivotal time in her career as the nation was dealing with the COVID-19 pandemic.Currently, she is the executive director of media relations and social media for Eastern Michigan University. Thrasher’s accomplishments include countless story placements, executing award-winning events and the first Pulse Awards – Excellence in Cardiovascular Media for the American Heart Association. She's also noted for her work in the multicultural space, including the launch of Gift of Life's "Let’s Talk" campaign.
Eastern Michigan University
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Executive Director Of Media Relations And Social MediaEastern Michigan UniversityCanton, Mi, Us -
Executive Director Of Media Relations And Social MediaEastern Michigan University Jun 2023 - Present -
Director Of Media RelationsEastern Michigan University Sep 2021 - Jun 2023 -
Senior Communications SpecialistAscension Oct 2019 - Sep 2021United StatesServes as the PR lead for Ascension hospitals in Southeast Michigan. -
Internal Communications ManagerBeaumont Health Oct 2016 - Sep 2019Southfield, Mi• Developed and supported systemwide campaigns centered on diversity and foundation basedinitiatives• Wrote articles and executive communication for various internal channels• Provide counsel and support to hospital leadership, employees and reports• Supervise and mentor communication specialists at Beaumont hospitals• Served as PIO and media on-call representative• Accomplishments include leading communication efforts for inaugural Diversity Conference; establishing framework for community-based programs and the development of rounding videos to help meet 2022 organizational goal. -
Communications And Marketing DirectorAmerican Heart Association Jul 2008 - Oct 2016• Executed an aggressive communications plan with an emphasis on healtheducation for national campaigns such as Go Red for Women and Power to End Stroke• Served as a spokesperson, brand ambassador, media buyer and consultant for market• Managed media sponsorship packages and social media channels• Accomplishments include assuming a leadership role at the local level and implementing thePulse Awards—Excellence in Cardiovascular Media in conjunction with BeaumontHealth; coordinating statewide Twitter Chats and “Art for Heart” program. Establishing newand existing media sponsorship packages for cause events and coordinating local/national mediafor celebrity guest appearances. -
Pr SpecialistSoutheast Michigan Community Alliance 2002 - 2008• Utilized media channels to establish agency as premiere expert in human services.• Employed communication strategies such as news releases, press conferences and marketing videos to raise awareness of Michigan Works! programs and services.• Effectively worked with local and national media. • Accomplishments include successfully implementing Media Training Seminar, securing media sponsorships for special events, developing Crisis Communication Plan and recipient of numerous awards. -
Assistant Account ExecutivePgc Campbell 2000 - 2002• Provided media relations and special event support for Ford Motor Company. • Served as assistant PR coordinator for the Detroit Police Athletic League. • Delivered account support including maintaining media database and issues management.• Accomplishments include obtaining national media coverage for vehicle launch campaign and producing marketing video.
Melissa Thrasher, M.A. Skills
Melissa Thrasher, M.A. Education Details
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Journalism -
Communications
Frequently Asked Questions about Melissa Thrasher, M.A.
What company does Melissa Thrasher, M.A. work for?
Melissa Thrasher, M.A. works for Eastern Michigan University
What is Melissa Thrasher, M.A.'s role at the current company?
Melissa Thrasher, M.A.'s current role is Executive Director of Media Relations and Social Media.
What is Melissa Thrasher, M.A.'s email address?
Melissa Thrasher, M.A.'s email address is me****@****ion.org
What schools did Melissa Thrasher, M.A. attend?
Melissa Thrasher, M.A. attended Michigan State University, Wayne State University.
What are some of Melissa Thrasher, M.A.'s interests?
Melissa Thrasher, M.A. has interest in Social Services, Arts And Culture, Health.
What skills is Melissa Thrasher, M.A. known for?
Melissa Thrasher, M.A. has skills like Media Relations, Public Relations, Social Media, Press Releases, Event Planning, Crisis Communications, Journalism, Nonprofits, Strategic Communications, Publicity, Broadcast, Social Media Marketing.
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