Specialties: Media relations for business, marketing, social media, career, investing and finance books. I also coordinate author interview tours and events surrounding launch campaigns.

• Coordinate and execute media campaigns for business, marketing, design, leadership, social media, career, investing and finance books; including those by David Meerman Scott, Jon Gordon, Jeffrey Hirsch, Brian Solis and others• Maintain frequent author and author team contact, act as a liaison between reporters and authors, fielding media inquiries, coordinating book reviews, author interviews and excerpts• Draft press materials including galley letters, press releases, craft story… Show more • Coordinate and execute media campaigns for business, marketing, design, leadership, social media, career, investing and finance books; including those by David Meerman Scott, Jon Gordon, Jeffrey Hirsch, Brian Solis and others• Maintain frequent author and author team contact, act as a liaison between reporters and authors, fielding media inquiries, coordinating book reviews, author interviews and excerpts• Draft press materials including galley letters, press releases, craft story angles and pitches, newsletters and seasonal outreach targeted to national and regional media. Conduct follow-up with press for story placement.• Work with the Wiley corporate communications team to coordinate partnership announcements• Lead quarterly publicity planning meetings with editorial and marketing teams• Create and maintain targeted media lists and editorial calendars; monitor media placements and report activity back to editorial and sales departments; create publicity reports as needed; organize and maintain online press kits • Meet with relevant media contacts quarterly to discuss upcoming catalogs• Garner media attention for Wiley authors attending events such as private book parties and public events including BEA and SXSW.Publicist: Sep 2010 – Mar 2014 Show less

• Strong media relations skills, securing press coverage in major media outlets including daily print and online outlets and relevant trade publications • Draft event announcements and coordinate media attendance for special events for association groups such as NAIOP of New York City and Mortgage Bankers Association of New York.• Act as a liaison between reporters and clients by fielding press inquiries, relaying valuable information to both parties and scheduling… Show more • Strong media relations skills, securing press coverage in major media outlets including daily print and online outlets and relevant trade publications • Draft event announcements and coordinate media attendance for special events for association groups such as NAIOP of New York City and Mortgage Bankers Association of New York.• Act as a liaison between reporters and clients by fielding press inquiries, relaying valuable information to both parties and scheduling interviews.• Draft press materials including press releases, product descriptions and award submissions.• Generate media lists and editorial calendars; monitor media placements and related news for clients; create publicity books, monthly activity reports and agendas.• Provide administrative support to the CEO, directors and other team members, as needed Show less

• Secure press coverage in major family & parenting, men’s & women’s general interest publications, daily newspapers and broadcast news outlets• Executed public relations program for Intercollegiate Studies Institute, promoting the institution’s second study; yielding 600+ million impressions and an advertising equivalency of over $1 million during a 12 month period• Prepare and participate in trade shows such as American International Toy Fair, WSA Show, and GlobalShop: tasks include… Show more • Secure press coverage in major family & parenting, men’s & women’s general interest publications, daily newspapers and broadcast news outlets• Executed public relations program for Intercollegiate Studies Institute, promoting the institution’s second study; yielding 600+ million impressions and an advertising equivalency of over $1 million during a 12 month period• Prepare and participate in trade shows such as American International Toy Fair, WSA Show, and GlobalShop: tasks include coordinating media appointments, compilation and distribution of press materials, post-show follow up and reports• Winner of “Trade Hit of the Year” Award; six time winner of “Hit of the Month;” colleague voted awardsIntern: Jan 2007 – May 2007 Show less

• Responsible for monthly, quarterly, and annual tax reports, check requests and mailings• Managed annual and unclaimed property reports• Applied for state registration and sales tax licenses• Organized files and past tax reports