Melissa Tsuda Email & Phone Number

State Of São Paulo, Brazil

Leadership of the Sports Nutrition, Beverages and Dairy categories in Brazil, Chile and Colombia; Monitoring global trends in the three aforementioned markets, product launches and consumer behavior; Development of support materials and training for the sales team; Leadership of end-to-end Marketing Campaigns; Presentations to customers in these three categories and countries at Innovation Days and other events; Routine alignment and results meetings with Digital Marketing, Sales and D&A teams from the three countries; Active participation in the development of strategic planning; Analysis of indicators of the macroeconomic scenario and the company's main categories of activity, in addition to market size and market share data by category and product line, supporting the development of projects for business growth.

Leader (PMO) of one of the Stella Artois Marketing projects; Activities in the Content and Creativity area of ​​draftLine (in-house agency); Performance and KPIs management of the Beer Marketing team; Organization of results meetings with leadership, including preparation of materials; Monthly NPS survey management with the entire marketing team, as well as its results, action plans and goals; Follow-up of the draftLine ways of working model with all beer marketing teams; Team calendar planning; Team Member of the Diversity and Inclusion project.

Jaguariúna, São Paulo, Brazil

Conducting negotiations for Marketing and Sales services and materials, such as media, influencers, digital, events, advertising productions and Trade Marketing materials; Development of communication projects; KPIs management; Planning, definition and execution of indicators improvement.

Jaguariúna, São Paulo, Brazil

Development of communication projects in order to provide a better experience for our internal customers, enabling more effective communication and improving the department's reputation; Planning, execution and management of publications on Workplace and other social media; Follow-up of purchase orders from Breweries in Latin American countries, with suppliers and applicants from Argentina, Uruguay, Bolivia, Chile and Brazil; KPIs management.

Campinas, São Paulo, Brazil

Support for the management of social media for hospital product brands; Development and purchase of online and offline communication materials; Relationship and alignment with advertising agencies and other suppliers; Support for product management, sales department and events organization; Planning and execution of the product lending process; Budget management; Business project team member and winner of the “Intern Best Projects 2017” contest.

Campinas, São Paulo, Brazil

Personnel and materials planning; Preparation and development of management controls, documents, reports, spreadsheets and various forms; Alignment meetings with the division’s global leadership; Job shadowing in the Marketing area.

Master Of Business Administration - Mba, Marketing

Education record

Bachelor Of Business Administration, Business Administration