Melissa V. Lester Email and Phone Number
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Senior automotive marketing and strategy leader with OEM corporate marketing and tactical field experience, excelling in executive relationship management and business strategy development.Specialties: Automotive Marketing, Executive Relationship Management, CRM, Business Strategy, Marketing Strategy, Product Marketing, Client Relationship Management, Account Management, Consumer Experience Development, Dealer Operations, Messaging and Creative Development, Strategic Planning, and Brand Strategy.
Cox Automotive Inc.
View- Website:
- coxautoinc.com
- Employees:
- 6330
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Executive Client PartnerCox Automotive Inc. Oct 2020 - PresentAtlanta, Georgia, United States-Responsible for building, expanding, and maintaining executive level OEM relationships at Rivian, Ford Motor Company, Lincoln Motor Company, FordDirect, and VW Group (Audi, Porsche, and Volkswagen) on behalf of Cox Automotive.-Leverage a highly matrixed team across Cox Automotive to drive successful client interactions, deliver client value, and execute successful business strategies serving the OEM, Captive Finance organization, agencies of record, and key strategic teams.-Demonstrate a strong track record of high-impact leadership with a focus on positive internal and external relationship building, team building, cross-functional collaboration, and problem solving.-Leverage strategic leadership skills to link client needs to solutions and business strategies that deliver value and revenue growth-Responsible for connecting product and solution needs across the OEM landscape to drive client value and organizational success.-Serve as the strategic leader and 'quarterback' for the overall account strategy providing strategic direction to all sellers who have individual revenue responsibility for the account.-Leverage 19 years of extensive OEM knowledge to solve complex problems that have broad organizational impact.-Responsible for OEM revenue generation, growth, and retention, as well as overseeing the contract renewal cycle -
Senior Director, Oem Client PartnerCox Automotive Inc. Sep 2018 - Oct 2020Atlanta, Ga-Responsible for building, expanding, and maintaining executive level OEM relationships at Rivian and Ford Motor Company, Lincoln Motor Company, FordDirect, and Global Team Blue on behalf of Cox Automotive.-Leverage a highly matrixed team across Cox Automotive to drive successful client interactions, deliver client value, and execute successful business strategies serving the OEM, Captive Finance organization, agencies of record, and key strategic teams.-Demonstrate a strong track record of high-impact leadership with a focus on positive internal and external relationship building, team building, cross-functional collaboration, and problem solving.-Leverage strategic leadership skills to link client needs to solutions and business strategies that deliver value and revenue growth-Responsible for connecting product and solution needs across the OEM landscape to drive client value and organizational success. -Serve as the strategic leader and 'quarterback' for the overall account strategy providing strategic direction to all sellers who have individual revenue responsibility for the account. -Leverage 17 years of extensive OEM knowledge to solve complex problems that have broad organizational impact.-Responsible for OEM revenue generation, growth, and retention, as well as overseeing the contract renewal cycle -
Director, Oem Client PartnerCox Automotive Inc. Jun 2018 - Sep 2018Atlanta, Ga-Responsible for building, expanding, and maintaining executive level OEM relationships at Ford Motor Company on behalf of Cox Automotive.-Responsible for connecting product and solution needs across the OEM organization to drive client value and organizational success. -Serve as the strategic leader and 'quarterback' for the overall account strategy providing strategic direction to all sellers who have individual revenue responsibility for the account. -Leverage 17 years of extensive OEM knowledge to solve complex problems that have broad organizational impact.-Responsible for OEM revenue generation, growth, and retention, as well as overseeing the contract renewal cycle -
Director, Enterprise Product Marketing (Oem)Cox Automotive Inc. Sep 2016 - May 2018Atlanta, Ga-Responsible for product marketing strategy and execution that enabled OEM, Captive Finance, and large commercial account sales success.-Developed and executed strategic product marketing plans on behalf of Cox Automotive Marketing to support OEM clients, OEM sales program material development, and implementation.-Developed customer journeys that aligned to Cox Automotive's product and solution set driving value for OEM clients -Through proactive stakeholder management, served as a true business partner and strategist to senior and executive leadership to drive results.-Developed and continuously refined product positioning and messaging to differentiate Cox Automotive products in the OEM market with executive level and C-suite clients.-Supported OEM sales efforts and increase adoption and revenue through identification of successful marketing strategies and development of enterprise marketing tools and assets -
1 To 1 Consumer Messaging ManagerFord Motor Company Sep 2015 - Aug 2016Dearborn, Mi- Responsible for managing Customer Relationship Management (CRM) activities at Ford Motor Company as part of the US Connected Consumer Experience organization, including the development of a $30M enterprise-wide CRM Marketing Platform, execution of vehicle sales CRM strategies leveraging C&I budgets, and management of dealer loyalty initiatives- Responsible for the development and execution of a comprehensive customer targeted marketing strategy, communication planning, digital targeting, campaign planning, and creative execution across the vehicle ownership lifecycle- Led the development and implementation of consumer messaging governance across communication tiers (Corporate, Regional, and Dealer) to enable messaging consistency and customer retention, including My Ford Magazine, digital channels, private incentive offers, email marketing, and direct mail.- Managed and motivate a large, cross-functional team (Business, IT, Supplier, and Advertising Agency) to achieve project deliverables. -
Marketing Strategy And Development ManagerFord Motor Company Sep 2014 - Aug 2015Dearborn, Mi-Responsible for the annual development and execution of the integrated/across-channel Go-To-Market Plan strategy for Ford Customer Service Division (FCSD). -Lead the execution of FCSD national advertising with Tier 2 Regional integration. -Executed strategies to drive traffic and grow the FCSD customer base. -Responsible for creating best-in-class TV and radio commercials. -Managed the Owner Advantage Rewards program to improve customer retention and acquisition.-Responsible for managing the $30M US CRM Marketing Platform project meant to enable Marketing efficiencies and overall CRM effectiveness. -
Collision Marketing ManagerFord Motor Company Oct 2013 - Aug 2014Dearborn, Mi-Led the development of Ford's B2B and B2C collision marketing strategy -Managed various National programs supporting dealer and consumer facing Collision marketing initiatives, including a $4M national advertising campaign leveraging digital and traditional media channels-Served as a spokesperson for Ford's industry-facing roll out of of the FCSD National Body Shop Program to promote an aluminum capable body shop network to support the launch of the aluminum bodied F-150 -
Global Marketing Launch ManagerFord Motor Company Mar 2013 - Sep 2013Dearborn, Mi-Responsible for global launch coordination of B platform vehicles among all Regions globally -Responsible for coordinating the Global Marketing Launch Process as launches progressed through major launch milestones -Worked to achieve agreement and global alignment surrounding the development of global marketing assets, such as print executions, TV Commercials, and digital assets. -Worked closely with Ford's advertising agency of record on all aspects of launch. -
Global Marketing Operations CoordinatorFord Motor Company Feb 2012 - Feb 2013Dearborn, Mi-Managed Ford's Global Asset Management System (GAM) which is a digital repository for all Tier I marketing assets globally -
Business Development SpecialistFord Motor Company Jan 2009 - Jan 2012Atlanta, Ga-Functioned as manager and coordinator of Extended Service Plan and Quick Lane initiatives in the Atlanta Region. -Collaborated with Regional management, dealers, and suppliers to increase sales of Extended Service Plan contracts in the Atlanta Region and improve the profitability of the Region's Quick Lane network. -Responsible for increasing Regional footprint and growing the profitability of open stores. -
Motorcraft Aftermarket Zone ManagerFord Motor Company Jun 2006 - Dec 2008Atlanta, Ga-Managed a large geographical territory with direct contact account responsibility for Motorcraft Warehouse Distributors, Battery Distributors, Bulk Oil Distributors, and Ford Accessories Distributor). -Worked to build strong business relationships with distributors, increase the level of account commitment to Motorcraft product sales in the aftermarket, and improve Motorcraft product knowledge among accounts. -Developed sales promotions, made sales calls w, conducted salesperson product training sessions, and worked to increase parts sales in the Zone -
Marketing SpecialistFord Motor Company Oct 2005 - May 2006Atlanta, Ga-Worked to increase Retail, Wholesale, Accessory, and Aftermarket channel sales. -Assisted in the development and implementation of local incentive programs, events, and marketing efforts. -Managed the administration of marketing program approval by adhering to corporate guidelines -
Parts, Service, And Sales Zone ManagerFord Motor Company Mar 2001 - Sep 2005Atlanta, Ga And Charlotte, Nc-Managed various zones in the Southeast Market Area Responsible for vehicle wholesale, dealer sales performance, and dealer performance on key company objectives and metrics-Responsible for increasing wholesale parts sales to dealers, retail parts sales, accessories sales, and parts purchases
Melissa V. Lester Skills
Melissa V. Lester Education Details
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Marketing With A Minor In Mass Communications
Frequently Asked Questions about Melissa V. Lester
What company does Melissa V. Lester work for?
Melissa V. Lester works for Cox Automotive Inc.
What is Melissa V. Lester's role at the current company?
Melissa V. Lester's current role is Executive Client Partner at Cox Automotive Inc..
What is Melissa V. Lester's email address?
Melissa V. Lester's email address is me****@****inc.com
What is Melissa V. Lester's direct phone number?
Melissa V. Lester's direct phone number is (855) 449*****
What schools did Melissa V. Lester attend?
Melissa V. Lester attended The University Of Georgia.
What skills is Melissa V. Lester known for?
Melissa V. Lester has skills like Consumer And Market Analytics, Dealer And Distributor Operations, Digital Asset Management, Business Strategy, Messaging And Creative Development, Brand Strategy, Creative Program Development, Digital Communication Strategy, Crm, Automotive Aftermarket, Collision, Management.
Who are Melissa V. Lester's colleagues?
Melissa V. Lester's colleagues are Oanh Nguyen, Robyn Morgan, Margaret Lopez, Samantha Hudson, Lindsey Brumfield, Steve Peterik, Lindi Prevost.
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