Melissa Vogel Email and Phone Number
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As a Business Anthropologist and Research Leader, I'm committed to demonstrating anthropology's relevance to everyday life and using it to improve cross-cultural understanding. Business anthropologists use their knowledge of human cultures to gain consumer insights, improve organizational culture, and co-create human-centered designs. As an educator and former academic, I have extensive experience spearheading learning development strategies, organizational culture transformation, and research excellence across diverse industries. Over the last 25 years I have developed and delivered instructional content in both corporate and academic settings. I've led teams that investigate and measure both customer and employee experience using qualitative and quantitative methods. I'm passionate about evaluating Diversity, Equity, and Inclusion (DEI) opportunities and devising strategies to foster inclusive environments through action plans and educational initiatives. I serve as a trusted advisor to executives, recognized for synthesizing complex research into actionable insights that shape business outcomes and propel innovation. I'm also a devoted people leader with repeated success in cross-functional collaboration and leadership development, known for creating and scaling programs, processes, and product development. I also directed international field research for 18 years in Latin America, which is published in my two books and 18 scientific articles.
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Founder And CeoGreat Heron Insights Llc (Consulting)Washington, Dc, Us
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Ux Research Director, Enterprise Products & ExperiencesCapital One May 2022 - PresentMclean, Va, UsDesigned research strategies for multiple enterprise domains. Liaise with various lines of business to ensure coverage. Scaled User Experience Research team from 5 to 10. Devoted people leader and manager of managers. Communicated insights and actionable recommendations to executive leadership to shape product roadmaps. Implemented customer feedback mechanisms such as Voice of Employee forums and experience metrics. Investigated and evaluated automation, machine learning, and generative artificial intelligence (AI) tools to increase efficiency.• Created proposal to increase team size, hiring five new researchers to focus on critical enterprise spaces.• Synthesized 3 years of data from over 100 customer studies into comprehensive meta-analysis identifying primary customer roles, pain points and gaps in understanding.• Augmented visibility of research insights, leading to citations by Chief Data Officer during Quarterly Business Reviews and incorporation into onboarding and training materials.• Active member of Research Community of Practice and co-organized Research Summit. Fostered association among researchers and cross-functional partners, advancing research discipline within organization.
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Vp, Head Of ResearchGreat Heron Insights Feb 2017 - PresentDesign and execute qualitative research projects that provide cultural context and deep humanistic understanding of the global consumer landscape. Offer strategic analysis and reporting to bring consumer insight to life in a precise, creative and compelling way via immersive consumer story-telling and photojournalism.Expertise in conducting a variety of qualitative methodologies including in-context ethnographies (e.g., in-home, in-hospital, in-school, in-store), focus groups, retail shop-a-longs, usability testing, stakeholder / expert interviews, and concept testing.
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Professor Emerita Of AnthropologyClemson University Feb 2020 - PresentClemson, Sc, Us -
Professor Of AnthropologyClemson University Jul 2006 - Feb 2020Clemson, Sc, UsGraduate Coordinator for the MS in Social Science and founding Director of the Business Anthropology program. Published two books and numerous articles and reports on anthropology/archaeology in Latin America, taught courses in anthropology, gender studies, and leadership. Associate Director and Program Lead for Tigers ADVANCE. Creator and former leader of the Campus Climate Network.Field Research in Peru (2006-2011): Managed 30 person international research team each summer for 5 years. Kept research within budget of $150K, delivering on time, under budget.
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Senior Director Of Qualitative ResearchHanover Research Feb 2020 - Apr 2022Arlington, Va, UsLed strategic research initiatives for diverse industries, comprising Business-to-Business (B2B) and Business-to-Consumer (B2C), K12 and higher education, utilizing methods such as in-depth interviews, focus groups and User Experience (UX) studies. Provided leadership to team of 12 researchers, including 3 people managers, ensuring high performance and collaboration. Scoped and directed research projects targeting multicultural and international markets in U.S., Europe, Asia, and Latin America. Advised executives, internal stakeholders, and clients on shaping strategic direction of research agenda. Piloted innovative research products to meet evolving client needs and implemented new Salesforce standards for project tracking and staffing scalability.• Increased corporate division revenue by ~4% by executing new sales approach tailored to market demands.• Raised client satisfaction ratings by 15% within first year by introducing rigorous quality control measures.• Steered high-quality research for K-12 school districts and universities that influenced educational strategies as well as diversity and inclusion programs.• Established firmwide expertise in qualitative research processes, complying with legal and ethical standards.• Innovated new research methodologies that drove client demand and expanded service offerings across multiple industries -
Course InstructorClemson Center For Corporate Learning Jan 2020 - Apr 2022Greenville, Sc, UsDeveloped curriculum and delivered Business Anthropology certificate in 3 courses: Leadership, Teamwork & Strategy, Qualitative Research Methods and Business Anthropology. Courses included project-based learning for a professional audience in online setting. -
Market Research ConsultantSmartrevenue Jan 2009 - Jan 2011Stamford, Connecticut, UsApplied anthropology consultant, responsible for execution of in-store, mixed method shopper research for a market research company that specializes in anthropologically-based analysis for such clients as Ann Taylor, Lego, and FedEx Office.Tasks and skills involved with this position included:Quantitative and qualitative ethnographic data collectionData analysis of customer experience, store design/layout and product displayReport writing to elucidate consumer insights -
Ethnographer (Contract)Ethnographic Research, Inc. 2005 - 2006Lenexa, Ks, UsApplied anthropology team member, responsible for in-home and in-store mixed method research for anthropologically-based market research firm.Tasks and skills involved with this position included:Conducting field interviews and observationsTaping and transcribing videos of interviews and in-home visitsRecruiting participants for ethnographic studies commissioned by commercial clients -
Senior Research AnalystPhaseone Communications Inc. 2005 - 2006Los Angeles, Ca, UsApplied anthropological expertise to researching international target audiences on behalf of corporate and government clients. Tasks and skills involved in this position included:Managed research studies from inception to final deliverable Assessed the effectiveness of communications across a variety of media (online, TV, print) Delivered presentations and maintained client relationshipsPrepared interim and final reports -
University LecturerVarious Southern California Universities 2002 - 2006Los Angeles, Ca, UsUniversity Lecturer, specializing in anthropology and archaeology. Taught at various southern California universities, including UCLA, Cal State Los Angeles, and West LA College. Taught courses in Cultural Anthropology, Biological Anthropology, Comparative Study of Ancient States, Andean Civilizations, and Magic, Witchcraft and Religion. -
Research AnalystUcla Center For The Study Of Evaluation 2003 - 2005Los Angeles, Ca, UsReseearch analyst responsible for program evaluation of after school programs in the Los Angeles Unified School District.Tasks and skills involved in this position included:Survey design and administrationConducting interviews in English and Spanish Fieldwork observations Leading focus groupsQuantitative and qualitative analysis of data Collaborative writing of final reports
Melissa Vogel Skills
Melissa Vogel Education Details
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University Of PennsylvaniaAnthropology/Gender Studies -
UclaAnthropology/Women'S Studies
Frequently Asked Questions about Melissa Vogel
What company does Melissa Vogel work for?
Melissa Vogel works for Great Heron Insights Llc (Consulting)
What is Melissa Vogel's role at the current company?
Melissa Vogel's current role is Founder and CEO.
What is Melissa Vogel's email address?
Melissa Vogel's email address is mv****@****rch.com
What is Melissa Vogel's direct phone number?
Melissa Vogel's direct phone number is +186465*****
What schools did Melissa Vogel attend?
Melissa Vogel attended University Of Pennsylvania, Ucla.
What skills is Melissa Vogel known for?
Melissa Vogel has skills like Research, Project Management, Ethnography, University Teaching, Research Design, Data Analysis, Market Research, Qualitative Research, Program Development, Program Evaluation, Grant Writing, Higher Education.
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