Melissa Whitehead Email & Phone Number

Jacksonville, Fl, Us

I create direct mail components to help animal welfare non-profits raise money for their animals ❤-Update InDesign production files for 10+ custom, high-end clients-Collaborate with Art Director and Graphic Designer on revising and reworking creatives as necessary based on client changes and feedback-Output and upload client-approved artwork to various print vendors on deadline-Continually maintain each client's style guide, verfiying guide reflects most up-to-date color, font, and wording preferences-Facilitate the creation of company-approved templates and release them for mock-up to other Production Artists, communicating art and production notes for each creative-Work closely with Production Manager to ensure that all projects are produced to conform to approved printer specifications and honor time and budget constraints

Winter Park, Florida

- Managed digital assets, ensuring accuracy of image library for all distribution channels- Edited product images by color-correcting products and clipping images, reducing the graphic designers’ project prep time- Assisted with print and digital design projects such as the company holiday card and digital banners- Designed and laid out documents in Adobe InDesign, working within existing templates as well as developing new templates- Created and modified web pages in website content management system, customizing pages for the marketing department- Ensured accuracy of marketing materials for print and e-commerce, including images, product descriptions, and text/sell copy- Acquired and updated vendor logo library using Adobe Illustrator, streamlining graphic design projects- Tracked the marketing budget using a self-created spreadsheet in Microsoft Excel- Captured e-flyer analytics and reported them to management

Atlanta, Georgia

Event Coordination: - Organized all aspects of conference planning, including logistics and author schedules, boosting company, books, and author exposure- Coordinated itineraries, housing, travel, transportation, and registration needs for all attending authors and staff members- Invoiced show receipts to determine how much company sold at a conference- Managed inventory of galleys and F&Gs for shows- Collaborated with the Marketing Department to develop giveaways and advertisements that will maximize company exposure and generate sales leadsDesign and Production:- Planned, conceptualized, and developed conference signage, marketing materials, and advertising using Adobe InDesign and Photoshop- Entered proof corrections into Adobe InDesign for print projects such as the seasonal catalog, transforming projects into print-ready products- Assisted in any overflow design work using InDesign and Photoshop- Planned and designed digital Holiday Gift Guide (2016/2017), generating engagement on social media platforms and awareness of company’s books- Explored ideas for graphic elements using stock photo websites, building a unique theme for each year’s Gift Guide- Hosted on Issuu with link-outs to Peachtree’s website (2016), enhancing user experience and maximizing sales potentialSales:- Took customer service calls and processed orders and solve any issues in a timely manner- Used data entry to import daily customer orders into company’s accounting software- Compared customer’s orders with warehouse and shipping documents to verify accuracy of daily invoices and imported information into accounting software- Entered book title information into Microsoft Excel to be used as ebook metadata

Greater Atlanta Area

-Read and evaluated manuscripts from the slush pile-Copyedited and proofread titles in production-Attended various meetings related to titles in production-Completed reader's reports on possible acquisition titles

Greater New York City Area

-Copyedited and proofread cover and interior copy-Worked with ebook reader devices and proofread ebooks-Performed administrative tasks

Greater Atlanta Area

-Chose art to appear in the journal-Promoted the journal at various school events-Collaborated with other staff members about content and production at monthly meetings

Master Of Science, Publishing: Digital And Print Media

Bachelor Of Arts, English/Creative Writing

Cum Laude