Melissa Wills Email and Phone Number

Product Owner for Carilion’s 8 websites, leading the charge in grooming and prioritizing the product backlog to ensure that sprint goals align with Carilion’s vision and product roadmap. Interprets stakeholder requests and functional requirements, translating them into detailed user stories and achievable acceptance criteria. Serves as the primary liaison among stakeholders, designers, and the web development team, facilitating effective communication and collaboration. Spearheads agile ceremonies such as daily standups, sprint planning, refinement, and releases, while also contributing to the development of patient and employee journey mapping. Conducts comprehensive Carilion web user training, developing resources and hosting both individual and group training sessions to ensure optimal utilization of our web platforms.

Managed provider onboarding from a marketing perspective, ensuring new providers were integrated and given a web presence. Developed web content that effectively communicated the overall mission as carried out through the individual service lines. Designed and executed comprehensive marketing and communication plans, advertising campaigns, and email marketing strategies. Coordinated communications, events, and promotions for the opening of Carilion Children’s Tanglewood Center in Roanoke, Virginia, which enhanced community engagement and awareness.

Spearheaded full-cycle HR processes including advertising jobs, conducting hiring activities and interviews, investigating candidate backgrounds in alignment with hiring protocol and onboarding new employees. Implemented new HR applicant tracking system. Developed and maintained social media presence.

Provided support to Vice President of Planning and Community Development including management of community sponsorship program.

Provided high-level support to Executive Director, coordinating meeting and special events logistics. Served as Project Manager during agency-wide software implementation.