SaaS Alliance was founded with a vision of providing the most comprehensive resources, content and learning materials for SaaS leaders at every stage of growth. This is why we cover everything from finance and investment to sales, marketing, strategy, customer success, DEI and much more!

As Chief Revenue Officer of Loop & Tie, a pioneering corporate gifting company, I am at the forefront of leveraging our platform to enact meaningful social impact. We champion small and often under-recognized businesses, providing them with a platform to shine. Furthermore, our commitment extends to environmental stewardship, actively supporting regenerative farming practices. In this role, I craft strategies that not only drive revenue but also amplify our profound mission of sustainable and inclusive growth.

As a Consultant & Fractional Chief Revenue Officer, I leverage nearly 20 years of experience in startups across multiple industries to help businesses achieve sustainable growth, optimize operations, and foster meaningful client relationships. I specialize in driving sustainable revenue and margin growth through sales and go-to-market strategies, customer analysis & segmentation, revenue stream identification, sales process optimization, team structure, process planning and more.I am passionate about supporting innovative, purpose-driven strategies and organizations.

As the SVP & Head of Sales and Account Management, I championed a 13-member team and piloted initiatives that scaled our client base from 3 to 47, while consistently achieving a 78 NPS score, and secured a substantial $15M in Series B funding.

At Trunk Club, I wore two hats: starting as the Director of Sales for the innovative e-commerce venture in personalized shopping and eventually pioneering the company's foray into the B2B space. Recognizing a unique market opportunity, I re-imagined the retail consumer experience and identified an untapped B2B market, leading to the inception of "Trunk Club for Business."Under my leadership, this new business division was not just conceptualized, but meticulously brought to life. I spearheaded the development of a strategic pro forma for this new venture, gaining crucial buy-in from executive management. My tenure saw rigorous ideation, experimentation, and business model validation efforts, resulting in a solid foundation for the B2B arm.In operationalizing the vision, I led every startup facet of this new division – from talent acquisition to scalable operational procedures, and strategic organizational design. A testament to our agility and market relevance was the launch of our dedicated B2B division website and the securing of our inaugural enterprise deal within a mere six weeks of inception. Our team's dynamism and commitment were evident when we surpassed our first fiscal year revenue projections by 3x.In a strategic collaboration, I also worked closely with Nordstrom HQ, bolstering efforts to innovate and elevate "Trunk Club for Business" as a central initiative within the broader Nordstrom framework. This partnership not only fortified our brand positioning but also underscored our unwavering commitment to redefining B2B retail experiences.

At Welltok, I took on a dual role, initially joining the team as the Director of Consumer Adoption and Engagement. My primary focus was the company's groundbreaking health and wellness platform designed to assist payors, providers, and employers in reducing healthcare costs by fostering and incentivizing healthier individual behaviors.Within the first year, my commitment to excellence and evident results led to a promotion, where I took full helm of the Client Success team. This expanded role tasked me with a dynamic mix of customer success, adoption, and engagement responsibilities. A key achievement during my tenure was the instrumental role I played in supporting the acquisition of an impressive $58M during the early Series D funding phase.Leading the Customer Success Team, I was accountable for the meticulous management and delivery of services worth $26M, and I'm proud of the fact that under my stewardship, we retained 99% of our revenues YoY. Through the implementation of multi-channel marketing and educational strategies, I championed a remarkable 3x surge in consumer adoption rates.In my role, it was paramount to not only drive revenue but also to ensure that our clients reaped the maximum benefits from our platform. Through strategic initiatives, we made significant strides in enhancing user engagement, ultimately advancing the company's vision of promoting better health outcomes through tailored, individual-centric approaches.

At Epiq, I deepened my expertise in corporate expansion, account management, and client relations within the legal services and eDiscovery landscape. I was instrumental in launching a new Mass Tort product for the company. Capitalizing on opportunities and implementing strategic plans, I proudly secured the first customer for this new division, contributing significantly to Epiq's growth.

During my nearly seven years at HelloWorld, Inc., I held a range of account management roles, culminating in a Director-level position overseeing a regional business development team. I managed 4 of the company's top 10 clients, doubling their combined bookings year-over-year. Always seeking innovative solutions, I ideated and introduced a new infographic product that became one of the company’s top-sellers. My dedication to client relationships was evident as I maintained a 0% churn rate throughout my tenure. Additionally, my collaborative efforts were recognized when I became a two-time "employee of the month" winner and received the “I Am Collaboration” award.