•Create market and design strategies that facilitate business growth through market intelligence and targeted design/marketing assets to clients and stakeholders.•Leader and steward of the Youngone’s visual brand identity and brand guidelines, establishing the layout, requirements, workflow, and creative process across a multi-cultural company.•Design, curate, and merchandise products that feature new technologies and functionality enhancing the client's customers’ user experience.• Provide coaching, direction, inspiration, and leadership support to team members to achieve best-in-class results.

•Leader of rapid evolution and innovation in design, harmonization, and deployment to enhance the customer journey through both short-term solutions and well-developed long-term strategic goals.•Leverage research insights, behavioral analytics, and multivariate testing to identify opportunities and define UX/UI requirements to execute an engaging experience across the user journey from site landing through product acquisition and retention. •Collaborate with cross-functional teams and stakeholders to define and create user flows, design documentation, prototypes, and design assets that optimize user interface efficiency, reliability, and usability.

•Collaborated with Bratadah CEO, executives, users, and design team to develop a seamless onboarding and bra fit experience utilizing Bratadah's proprietary algorithm. •Conducted three rounds or user research interviews, concept, and usability testing.•Led research synthesis and concept ideation workshops through mural and several brainstorming methodologies. •Created, iterated, and built concept through high-fidelity prototypes in Sketch and InVision. •Illustrated the visual fitting process and teachable moments in Adobe Illustrator.•Utilized Agile methodology in project management through Sprints, Kanban Boards, and Retros to ensure constraints mitigated and successful deliverables.

•Managing development teams to create innovative and industry leading product design.•Leader in product quality control ensure high performing, premium apparel and accessories.•Responsible for solving prototyping and manufacturing issues.•Leading costing and negotiations in order to exceed target gross margin.•Through product development and team management I ensure the timely development and commercialization of the apparel line.

•Managed the development and design of product launches within the global market.•Selected, tested and analyzed packages to optimize technology and generate guidelines.•Deliver leadership and relationship cultivation with diversified divisions across global offices.•Lead market and buyer requirements with design and manufacturing constraints.•Provide valuable insights and perspective to marketing strategy and consumer engagement. •Employed industry awareness to create seeding garments and precedents that visibly illustrate design and new market opportunity.

•Led the aesthetic creation of product from initial concepts, to design, and Launch.•Managed and executed on deadlines while establishing best practice process improvements.•Coordinate the design and development process for multiple product categories from concept sketches and technical spec packs through final prototype and commercialization.

•Pivotal in the conception and establishment of a new product category to extend our brand into new distribution, expand in current channels and provide incremental sales. •Led the brand concept, seasonal trend, color, print and overall product design.

•Provided leadership, vision and innovation in all aspects of technical product execution.•Led the execution of an integrated product development and sourcing strategy.•Established and developed processes for the cross functional teams for each stage of development.

•Created price points and quantity line plans based on industry, sales, and growth opportunities.•Directed the aesthetics and incorporate technical advancements to evolve functional outerwear.•Researched and applied statistical data to narrow direction and fill consumer needs.•Negotiated with all related vendors to meet and/or exceed target margins.•Responsible for the product development process from initial concepts, fabric selection, trim design, prototypes through production.

•Managed the development of products from design idea to the delivery of final prototype.•Enhanced design, construction, and fit based on cost, consistency, and direction.•Researched and increased knowledge in trends, styling, color, fabrics, and trims.•Created illustrations to communicate placement of design lines, construction details, and pattern alterations.