• Leading the Digital Marketing organization: Loyalty, CRM (email, push and in app messages), delivery & digital listings• Grew loyalty database over 50% in one year, and "known" loyalty sales mix by 40% over two years• Doubled the amount of "known" users sent to paid media to improve targeting.• Led the 3-year MarTech Strategy, including moving from an all-in-one Loyalty/CRM solution to best-in-class point solutions• Partnered with IT to structure the Customer Data Platform (CDP) to enable segmented marketing to non-loyalty guests for the first time.• Helped to launch the new Tropic Rewards program, evolving from dollars off to a points-based system with a flexible redemption menu of items • Awarded Best Loyalty App by Franchise Innovation Awards and Punchh's Campaign HotShot Award.• Crafted a loyalty only offer that drove the highest sales day in the company’s history.• Drove Tropical Smoothie Cafe's app to #1 in Food & Beverage during a capstone loyalty promotion• Decreased the loyalty base discount percent by 40%, improving program profitability• Leading edge partner and innovator on delivery channels: DoorDash, GrubHub and UberEats. Targeted testing drove highly incremental, profitable transactions and new guest growth.• Ensuring Tropical Smoothie Cafe is an elevated and highly sought-after brand on discovery platforms like Google My Business, Yelp, Facebook and more. • Driving digital mix of products with Digital Only Pop Up Smoothies and exclusive perks for members and app users only.• Board member on the Customer Advisory Board of the Loyalty platform, Punchh.• Customer Advisory Board Member for digital listing provider, Yext• Member of the Bounteous Profitable Ideas Exchange Committee

▪ Overseeing one of the largest loyalty programs in the restaurant & retail industry▪ Driving millions of annual new loyalty enrollments and turning millions of expired loyalty members back to active, ordering customers through targeted loyalty campaigns▪ Leading strategy and vision for a cross functional team of 20 Loyalty team members across innovation, IT and data analytics & insights▪ Targeting omnichannel loyalty campaigns across online ordering, native apps, email/push marketing and paid media to drive incremental orders from loyalty members based on their stage in the customer journey

Managing the digital experience testing team to research, plan, develop and execute tests to optimize two of the most highly trafficked and well-known eCommerce platforms in the world - the dominos.com website and Domino's native apps.Establishing several new strategic processes to gain testing efficiencies, including the creation of an A/B testing organizational database through Microsoft Power BI and a project management and calendar planning system through WRIKE.Coordinating hundreds of cross-functional digital tests with our IT Development and Strategy & Insights Analytics teams on Domino's website, with tests launching every two weeks. Oversaw testing and implementation of two of the biggest revenue-driving A/B testing wins in Domino's history.

Led several innovations to improve delivery efficiencies in an increasingly competitive delivery environment, including the self-driving autonomous vehicle pizza delivery test with Ford.

Responsible for the entire lifecycle and stage gates for in-store digital innovations that improve team member efficiency and customer satisfaction Pioneered the first national launch of an in-store Retail Tech innovation - from pretotyping to piloting and national availabilityLaunched Domino's first truly digital menu boards and check-in and ordering kiosk

Led the RFP to secure Domino's first-ever push notification provider and execute our first push campaigns.Text marketing liaison for emoji ordering via text message. Increased Domino's email database by over 60% in one yearCoordinated the marketing launch of Domino's iPad app, Voice Ordering and Group Ordering tool on all E-commerce platformsLed the switch of emails to a mobile responsive designDigital marketing liaison to Domino's advertising agency, CP+BPioneered the first execution of a personalized email campaign using Domino's in-house CMS tool, the Unified Customer Database

Led new product innovations focused on growing daypart sales and packaging initiatives to deliver in-store and carryout efficienciesGlobal lead for the marketing and continued design updates of Domino's new "Pizza Theater" store model

Helped to create Domino's first Government Affairs department, managing all federal, state and local legislative priorities. Founded The American Pizza Community, a coalition of the nation's largest pizza companies and suppliers, to create a positive brand identity for the pizza industry and protect its success and growth.Wrote the keynote presentation for Domino's CEO to deliver at the annual Republican RetreatWrote a bill, the Common Sense Nutrition Disclosure Act, which passed the U.S. House in 2018Orchestrated the first-ever Pizza Fly-In to Washington, an event that garnered national media attention in the Washington Post, CBS and CNN. Hired and supervised all government affairs consultants, PR/media teams and lobbyists.

Marketed Domino's investment story to the financial community, securing three new financial analysts to initiate coverage on Domino's Pizza stock over the course of a year.Organized a historic Investor Day at the NYSE, including being on stage to ring the closing bell.Wrote the scripts for Domino's annual report and earnings calls delivered by the CEO.

Launched 10 products and promotions including two co-branded tests and Domino's first Hispanic test. Responsible for evaluating each test promotion based on advertising, sales and operations metrics

Rotational program providing broad business and leadership training for Domino's future executives.SUPPLY CHAIN / HUMAN RESOURCES: Retained one-third of the supply chain team when the Tennessee Distribution Center closed. Secured job offers for 95% of the remaining team by hosting career fairs and tours at local plants.FINANCE: Increased participation 27% in the company's Employee Stock Payroll Discount Plan. Implemented Domino's first gift card test in 600 stores, readying the program for national launch. STORE OPERATIONS: Ran opening and closing shifts as Assistant Store Manager, overseeing 20 team members.Evaluated P&L statements in the market and improved profitability.

Developed and presented in-store promotions for over 150 grocery stores across a six-state territory. Graduate of Dale Carnegie's Sales Advantage Course.Promoted to Category Manager.