- Spearheaded influencer marketing campaigns for Rent the Runway, leveraging strategic partnerships with top-tier influencers to drive brand awareness and engagement across social media platforms- Developed and executed innovative influencer strategies, resulting in a 30% increase in social media followers and a 25% rise in customer acquisition through influencer channels within a 6-month period- Nurtured relationships with key influencers; negotiating collaborations and partnerships that resulted in high-impact content creation, brand endorsements, and viral campaigns

- Strategically contributed to the ideation, development, and meticulous management of the content calendar for TikTok, featuring ASMR, trend-based videos, and product education, resulting in a 50% increase in TikTok follower count and a 25% surge in engagement rates.- Monitored the day-to-day management of brand partnerships, adeptly cultivating relationships, coordinating strategic gifting, and meticulously tracking product interactions leading to a 15% increase in influencer-generated content.- Identified and fostered connections with nano-creators that involved thoughtful gifting and meticulous preparation for paid partnerships, directly adding 80+ new nano-creators actively participating in campaigns.

- Created 360 multi-faceted marketing strategies and marketing plans across functions/channels for the 2023 Holiday season - Collaborated with Influencer channels such as Octoly for user-generated content on new product launches - Developed presentations to communicate marketing strategy and plans with the purpose of creating new campaigns that resonate with our target audience

- Analyzed customer data to help create promotions thus increasing customer satisfaction and revenue- Helped prepare for new product launches and seasonal changes by implementing a campaign strategy for maximum reach and revenue- Conducted competitive analysis on marketing strategies for a new product launch- Creating and monitoring a wide variety of email marketing campaigns that drive sales by 7%. Ensuring the design and layouts of emails are optimized, user and mobile-friendly

As a small business owner, I wear many hats; I am the content creator, the advertiser, the supply chain specialist, financial advisor, and graphic design specialist. At AuShea Beauty, we emphasize the importance of enhancing your natural beauty with makeup! Makeup isn't meant to conceal. It's intended to enhance what is already there!

As a campus creator for Maybelline, I film videos, take photos, and inform my peers on the benefits of using Maybelline products for special events!

Built a community of over 8,000+ TikTok followers and 407,500+ views in the span of 7 months.Established credibility and persuaded others through authenticity and reach on social media.Cultivated relationships with brands and online businesses to build their brand and social media presence.