Melissa Lynch Email & Phone Number

Saint Helena, Ca, Us

Focused on driving growth for brands through emerging digital and community-driven channels

St Helena, Ca, Us

Spearheaded a new DTC division for the Boisset Collection, the 10th largest family-owned wine producers globally. This program significantly expanded the company's DTC clients through thousands of independent brand Ambassadors, powered by e-commerce and digital platforms. The Ambassador community represents 25 unique brands and markets primarily through private tastings, social media, corporate events, e-commerce storefronts, and member programs in addition to the estate tasting rooms. As General Manager I led:• Business strategy & execution (P&l, sales, business development, partnerships, omni-channel)• Scalable on-boarding / training programs • Subscription & customer loyalty programs that increased net subscriptions by 10% annually• Compensation & Incentive programs that increased AOV• Comprehensive budgeting and financial management• Marketing programs including e-mail, social, organic and paid advertising• Technology platforms and tools strategy • Keynote presentations, annual conferences, incentive trips, and customer activation events

Napa, California, Us

While working full-time in tech, I co-founded this venture-backed e-commerce company focused on gifting and wine club memberships featuring boutique Napa/Sonoma wineries including Honig Winery, Cline Cellars, and Monticello Vineyards. In 2000 we were known as 1800WineShop.com and closed a Series A round of funding from SandHill Capital and private investors. In 2002 the company was renamed WineShopAtHome.com and pivoted to a direct selling model. Series B funding round included E&J Gallo. The company was acquired in 2008 by lead investors.• Experience raising funding through outside investors and private equity.• First in the wine industry to launch a social direct selling model and competed with 1-800-Flowers for gifting business. • Created the company brand and messaging with an emphasis on bringing the wine country experience to homes across the country.• Grew business to 4000 independent representatives serving 35,000 customers, resulting in more than 1.5 million bottles of wine sold. • Launched a monthly VIP membership program with over 8,000 customers generating a significant revenue stream for the company. • Dynamic keynote presenter and executive trainer • Instrumental in developing the sales commission and incentive programs, as well as operating budgets and projections.• Executed add-on revenue-generating programs such as personalized labels and corporate gifting.

Pleasanton, Ca, Us

Managed team of global alliance mangers responsible for Fortune 500 firms such as IBM, HP, Accenture, KPMG, SUN, as well as boutique integration and technology partners. The channel generated over $300M of PeopleSofts $1B of new license software revenue annually. In this position I worked closely with Peoplesoft’s CEO and sales executives globally, negotiated complex legal contracts with partners, wrote important press releases and was highly effective and influential with lead partners and executives. I also personally developed PeopleSoft's key indicators/metric reporting.

Us

One of the largest start-up IPO’s in history. Hired as one the first 20 employees to manage a channel sales team and take this little known company from $1 million to $250 million in sales in three years. I managed a fast-growing team of global account managers responsible for negotiating strategic alliance contracts and executing marketing plans with Fortune 500 partners such as Accenture, KPMG, SAP, Microsoft, and PeopleSoft. Company went public in July of 1999 with the stock price rising 350% in the first year

Us

Hotel Information Systems was the leading IBM AS400 reservation and property management solution to large hotel chains across the US. Responsibilities included sales and account management for all major accounts in Hawaii, Nevada, Arizona, Washington, Oregon, and California such as Marriott, Hilton, and Kimpton Properties. Hotel Information Systems was sold to MAI Systems in 1999.

San Francisco, Ca, Us

Hired by founder and CEO Stephanie DiMarco (named one of the Bay Area’s most influential business women) as one of Advent’s first sales representatives responsible for the west and mid-west territories. Advent experienced sales growth from $5M to $40M during tenure. I was selected for a six-month relocation to New York to cross-train with sales representatives on the east coast. Consistently recognized as one of the top sales producers at the company.

Financial Services position as broker/trader on the cash management desk. Responsible with 3 other traders for investing the bank's short term cash and on buy-side for getting bond quotes and other fixed income investments.

Wset Ii, Wine & Spirits

Bachelor'S Degree, Finance, General

Bachelor Of Science, Finance And Economics

Bachelor Of Science (B.S.) Finance, Finance, General