- Responsible for developing and producing revenue-driving experiential concepts and packages for our partnership brands, as well as collaborating and executing tentpole moments and other brand extension activations- Activated at Art Basel Miami 2019 and produced the W Magazine Best Performances event during Golden Globes 2020 weekend

- Lead the creation, development and strategic vision of the Experiential division- Create, develop and oversee all brand-related event and programming concepts in major cities in the U.S., Europe and Asia- Ideate and contribute to client briefs, proposals, decks, and other marketing materials related to event concepts and pitches as well as recaps and post-project needs- Lead and oversee all post-sales account management and experiential execution - luxury, fashion, financial, automotive and spirits categories (Gucci, Bombay Sapphire, Dior, BMW)- Responsible for project timelines, budgets, partner communications, vendor contracts and all other production elements, ensuring seamless execution and adherence to budgets- Develop guidelines and best practices for all experiential products to ensure Artsy brand’s consistency in the marketplace

- Oversaw budget, production, PR strategy, social program, client integration and general execution of all integrated marketing projects, including VF tentpoles: The New Establishment Summit, Founders Fair, Campaign Hollywood (week-long series of Oscar events), VF Social Club, Toronto International Film Festival- Liaised with Editorial team on all projects- Received “Greatest Growths in Business Initiatives” for Vanity Fair 2015- Liaised with Head of Production to help strategize/estimate budgets of in-house client builds- Worked with individual CN brands to shave $2-$3M from existing tentpole event budgets, thru strategic partnerships with vendors and creating efficiencies.

Food & Wine, Architectural Digest, Marcus Samuelsson Group, Martha Stewart Living