Melissa Andrews Email & Phone Number

Chicago, Il, Us

Carlsbad, California, Us

Bellevue, Wa, Us

• Defined the go-to-market strategy (with and through) for the global partner ecosystem, including ISV partners, SI partners, and association partners• Managed executive relationships, marketing strategies, and marketing plans for SAP, Microsoft, Accenture, Deloitte, PWC, and KMPG • Defined and implemented joint GTM, positioning, and revenue generation strategies• Developed sales enablement assets to increase awareness and understanding of Icertis + Partner GTM activity for partner and Icertis sellers and customer teams• Managed cost center budget, customized marketing budgets for each global partner and partner-sponsored MDF to ensure partner investments delivered sales pipeline and ROI • Provided reports and executive updates for business reviews and board meetings

Haystack is a business event search platform -- streamlining the search and selection process to identify the best-fit sponsorship, attendance, and speaking opportunities.• Defined revenue model, product strategy and development roadmap, GTM strategy, and oversaw all areas of business operations.• Built market traction with a predictable and scalable growth strategy aimed at target customer segments.• Oversaw product management, strategic partnerships, and investor relations.• Launched beta product, resulting in 45% growth in waitlist subscriptions (over six months) and POC opportunities with a leading group of B2B SaaS companies.

Sebastian, Florida, Us

• Provided metric-driven marketing and Martech strategy to drive growth, operational efficiency, and ROI.• Identified and secured opportunities to grow existing customers and acquire new customers.• Developed and implemented a comprehensive customer engagement and success strategy.• Developed omnichannel marketing strategies for a wide range of clients including messaging and positioning platforms, marketing/sales material, digital marketing channel optimization, and content creation (copywriting and design).

Dublin 2, Ie

Chicago, Il, Us

• Defined a product strategy that addressed “What is a modern technology community?” and how to best empower a tribe of technology customers.• Provided programs and resources that supported ASUG’s ability to amplify the voice of the customer and act as the customer advocate and bridge between SAP and their customer base. • Launched a new membership model and go-to-market strategy including market research, defining target audience(s), product bundles, pricing, delivery channels, and technology stack.• Built alliances with key stakeholders within the SAP platform and SAP cloud businesses to ensure that we empowered life-long customers and customer success.• Delivered integrated educational programming across in-person and digital channels.• Evolved and integrated the event strategy so that advisory groups, regional events, digital-first communities, and influencers were all aligned.

• Executive owner for all revenue-generating marketing and business development strategies —> Content Strategy (Plan, Publish & Promote) —> Account-Based Marketing —> Inbound / Outbound —> Lead Management —> Sales Alignment —> Reporting —> Data Analytics• Revenue generation increased by 41% for the flagship product (grouprev) and 21% for the remaining product suite (guestrev, revintel, revcaster). Marketing and business development strategy led to the activation of nearly 500 new properties globally surpassing 5,000 active installs.• Defined, launched and scaled Rainmaker’s messaging, brand, and positioning across all channels (digital, sales, marketing, product, and customer).

Chicago, Il, Us

• Oversee all B2B marketing (inbound & outbound) and business development efforts while rolling out a full-scale marketing strategy; including thought leadership, marketing automation, demand & lead generation, content marketing, competitive positioning, analyst relations and sales/marketing communications. • Initiatives are centered on enhancing awareness of the Mediafly brand, generating demand through campaigns and business development strategies, plan, create and promote all digital collateral. • Role includes executing a full-scale content marketing strategy and new opportunities to connect with target audiences while strengthening existing relationships.

Waldorf, De

Planned, implemented and managed vertical marketing and sales efforts. Led customer communication efforts, marketing campaigns and provided expertise by acting as the Voice of the Customer (VOC) and resource for relationship owners and product managers. Key strengths include: strategic planning, integrated marketing communications, content development, sales support, internal communications and event management. • Designed and implemented customer marketing programs including; Top 40 Program, Voice of the Customer initiatives, strategic customer feedback mechanisms to identify and support new product launches and expansion of existing solution offerings.• Interfaced with customers, executive teams and internal/external organizations as needed to identify and track market trends and positioning opportunities.• Led the creation and rollout of marketing communication processes such as: Quarterly Business Reviews, Customer Advisory Council and Product User Groups. • Guided internal clients on use of communication tactics to directly reach customers through web, social media and e-communications efforts focusing on up-sell opportunities, customer enablement and delivering ROI.• Strategized, developed and managed marketing events for large-scale marketing events ranging from product releases to user group meetings; serving as both event planner and external and internal communications lead.

Altamonte Springs, Fl, Us

* Excelled in Account Executive and Project Management roles for interactive marketing campaigns. * Acted as main client liaison while monitoring triple constraints, troubleshooting, building more strategic business relationships, and generating comprehensive management reports.* Oversaw financial management of large-scale projects ($50K - $1.2M).

Atlanta, Georgia, Us

Oversaw project planning and execution of complex marketing/communication projects including: collateral development, media prospecting, internal and external newsletters, webinar development and market research. * Advisory role to customer executive team, including President and SVP-level Coordination, publication and distribution of Hughes News (electronic newsletter). * Proofread and edited key communication materials including memos, press releases, newsletter articles, etc. * Managed print and electronic communications projects through conception, production and distribution. Ensuring quality of all materials through streamlined Q&A process.* Designed and managed internal print production schedules for SupplyLine (our monthly publication to all employees) and SpotLight (our quarterly publications for each product group. * Recommended, planned and rolled out short and long-term internal communications campaigns for several business lines and corporate departments (5 total).

Us

* Ensured effective investment in relationship management and better understanding of the client’s objectives.* Analyzed and reported back on key findings surrounding competitive landscape.* Developed customer data management plan including success correlation between email campaigns, direct growth of B2B pipeline and integration of customer intelligence in long term marketing efforts.* Responsible for organic growth of account, resulting in expansion of contract from division to corporate opportunities.

Us

Executed business development activity including client proposals, presentations, marketing & promotion strategies as well as general research, organization, and keeping abreast of industry dynamics, trends, and opportunities.* Partnered with top B2B technology company to run North America Customer Reference Program. This included the building and maintenance of global CRM database and full coordination of pre-sales activity that resulted in millions of dollars in closed business.* Spearheaded the final quality assurance stage of large profile market analysis campaigns and oversaw training of Operations Management team.* Extensively involved in Director Team Task Force; helped maintain consistent communication between four Operations Management teams and C-level executives.* Received company-wide recognition for accomplishments achieved during international marketing campaigns for Fortune 500 technology companies (i.e. Hewlett Packard, Oracle, Sun Microsystems and EMC).

Master’S Certificate, Applied Project Management

Startup School

Wistem - Cohort 9

B.A., Organizational Communications / International Affairs (Cum Laude)