The Method Marketing builds strategic, integrated marketing plans without the fluff. We offer a range of performance marketing services. Integrated and performance marketing creates a unified and harmonious experience across all points of contact and complements business development and/or product management. This approach focuses on generating growth. Our experience includes but is not limited to (and here's some terminology): Digital Marketing; Search Ads; Social Media Marketing; Email Marketing; Database Marketing; Graphic Design, Photography, and Videos; Brand Management; Strategic Marketing Plans; Content Strategy; Content Marketing Strategy; and Business Development.

My primary role was to manage content strategy, content marketing, and strategic marketing communications at Keis George, by implementing and executing an integrated marketing strategy across owned, paid, earned, and traditional media, which provides clients and prospects with engaging content and consistent messaging, and drives conversion and growth at every stage of the relationship and sales cycle. I managed vendor relationships with two marketing agencies to execute digital marketing in paid and organic; one video production firm to produce video content; one graphic designer to generate business development assets, mixed media advertisements, and visual branding concepts; and one writer to assist in content creation. I collaborated with IT and a business development consultant to manage our CRM, product specialists to produce and refine subject-matter content, and department heads and influencers to ensure the marketing strategy was believed and succeeded within the organization (aka agile marketing).

My primary role was to serve as a strategic marketing adviser in the creation, planning, development, and execution of marketing activity on digital and traditional channels, account based marketing (ABM), and brand management, to position the firm ahead of the competitive sales cycle, accelerate market growth, explore new products, improve new client acquisition, and refine the firm's reputation. Reporting to the Director of Strategy and Development and oncall to the President (for marketing), I led digital marketing and strategic communications, which included creating and directing the optimization and production of content marketing and digital marketing activity across all channels (i.e., website, social media, search engine, affiliate). Such activity included corporate, editorial, promotional, and business development content; developing brand style guides and protecting the image; lead acquisition and retention; and database and campaign marketing for one management company representing two B2B engineering firms (Diversified Fall Protection and Unistrut Service Company). I drafted the strategic marketing plan as well as the proposed budget and managed the database coordinator and product specialist. I collaborated with a digital marketing company to execute search engine marketing, CSS developer to improve website structure and enhance user experience, and an email specialist/designer to create and execute funnel campaigns.

(Hired as Marketing and Product Coordinator)My primary role as the brand manager of the marketing department was to develop all internal and external strategic communications to inform, engage, and inspire clients, business partners, and employees in support of business objectives as well as track, analyze, and interpret industry and market trends. My primary goals were to attract new business, enhance client portfolios, and inform and inspire stakeholders of credit union and marketing activities. Reporting to the Chief Operating Officer and Director of Marketing, I drafted and edited credit union news and executive (C-suite and CEO) and marketing communications. Under the direction and guidance of the COO and CEO, I drafted plans for strategic projects in marketing (in collaboration with the director of marketing) and product development (in collaboration with the financial and business analysts). Projects included media packages, crisis communication plans, partnerships, quarterly and annual board reports, and client and employee publications that include email campaigns, adverts, whitepapers, and various editorials. Strategic and marketing communications projects included product manuals and sales kits, internal and external talking points (as needed), sales and partner presentations, partner proposals, and most advertising copy. I authored the credit union communications plan, ensured integration in marketing and business development activity, and provided employee coaching and support. I also tracked and analyzed the market introduction of new products, proposed cross-sell opportunities within the product life cycle, and incorporated findings into the sales funnel for targeted communications. I collaborated with department directors and managers to create and launch an enterprise resource planning (ERP) and customer relationship management (CRM) system (via FiServ) for one of Ohio's Largest Credit Unions.

My primary role was to generate written and visual marketing materials and ideas as well as lead generation and nurturing for the purpose of promoting business opportunities such as sponsorships, partnerships, and group events in addition to participating in the resort’s B2B development efforts. Reporting to the Regional Director of Sales and Marketing and under the guidance of the Director of Sales and Marketing, I executed business and promotional development activity within assigned market segments to include but not limited to lead nurturing and lead generation via CRM automation and prospecting with the sales and marketing teams; inbound marketing through social media blogging, influencer outreach and development, partner event promotion, and database marketing campaigns; and sales collateral via multimedia promotional materials such as flyers and digital media for one publicly traded Resort and Hotel (WOLF). With help from my superior, I drafted an annual plan with a proposed budget for my assigned market segments.