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Proven digital marketing professional with expertise in social media, organizational communication, front-end web development & public relations. Passionate about building audience engagement through innovative platforms and unique content strategies.Jacobson earned a Bachelor of Science degree in Communication Studies with concentrations in corporate and organizational communication from UA. She minored in Journalism and is a member of many organizations including, but not limited to, Phi Sigma Theta National Honors Society, Communication Studies Honor Society, Alpha Phi International Fraternity and PRSA.Prior to graduation, Melissa's job experience began in 2006 working at Cumberland Diamond Exchange. She had a variety of jobs throughout college as a Telemarketer, Event Promoter, Social Media Intern and PR/Social Media Strategist Intern. Please contact Melissa for more information.Specialties: Customer Service, Branding, Social Media, Public Relations Strategy and Management, Digital Marketing, Special Events, Employee Communications, Marketing, Writing, Editing, Time Management, Basic HTML, Adobe Creative Suite: InDesign, Illustrator, Photoshop
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Marketing ManagerCumberland Diamond Exchange Feb 2015 - PresentSmyrna, Ga, UsResponsible for managing marketing, advertising, PR, social media, events, and promotional activities. • Prepare marketing strategies alongside other company executives and staff• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback• Create and deliver press releases, advertisements, and other marketing materials• Gather and analyze customer insight• Engage consumers on social media• Organize promotional activities and events• Engage other organizations within the community• Responsible for the development and advancement of external communications• Define an overall communications plan for the business, including trade show participation, industry association participation, print and electronic advertising, company website, social media (Facebook, Pinterest, Instagram, LinkedIn, Twitter, etc.), and new cutting edge media• Define and develop content for the external website and provide ongoing maintenance• Develop a monthly newsletter for electronic distribution to customers
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Pr & Digital Marketing StrategistOrasi Software May 2012 - Feb 2015Kennesaw, Ga, Us• Managed all PR efforts, including writing and distributing press releases • Assisted in the creation of a micro-site for Orasi’s Mobile Testing Division using HTML and SharePoint (www.2mobiletest.com)• Assisted in the redesign of corporate website (www.orasi.com), managing content and images using SharePoint• Managed all digital marketing efforts, handled existing social media platforms and built new company social media platforms via Twitter, Google+, YouTube & WordPress• Scheduled and manage all customer-facing webinars using GoToMeeting• Coordinated awards program; obtained ABC’s Best Places to Work in Atlanta (2012) & consecutive Inc. 5000 awards, top 100 in Atlanta on Orasi’s behalf• Maintained partner relationships with integrity and responsiveness• Attended seminars, conferences & tradeshows representing Orasi• Created a monthly internal newsletter sent to all HP sales representatives, in order to brand Orasi as the “go-to partner"• Helped with the development of multi-touch campaigns, strategy and creating content• Created, developed and edited the EyeOnQuality blog on WPengine working with contributor consultants, edited for grammar/punctuation and posted on the consultants’ behalf • Secured more involvement in user groups (TAG, Vivit & ASUG), growing community groups, sponsorships and speaking engagements -
Social Media InternVelocity Pro Cycle Jan 2012 - May 2012• Implemented and regulated social media plan strategies• Created 2012 social strategy and trained my protégé to take over after my graduation• Monitored web analytics for social media platforms • Led promotional programs and designed relative brand material
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Public Relations & Social Media Strategist InternCygnus Business Media Dec 2011 - May 2012Fort Atkinson, Wi, UsAssistant to the Corporate Director of Public Relations & Social Media Strategist (Kathy Scott)• Wrote and distributed press releases for corporate and umbrella brands• Monitored web analytics for social media platforms • Assisted in the development of short- and long-term media plans• Enhanced interpersonal communication and time management skills • Participated in the development of metrics for both PR and social media campaigns to determine ROI and effectiveness as it related to branding and lead generation -
Social Media Consultant And Assistant BuyerCumberland Diamond Exchange 2006 - May 2012Smyrna, Ga, UsPreviously an Assistant Buyer & Salesperson (March 2006 – May 2011)• Conducted in-depth social media and website audits to determine weak points and possible opportunities for customer acquisition• Provided advice on how to improve social outreach; advised on specific social media campaigns• Orchestrated sponsorship opportunities to raise brand awareness • Attended tradeshows and seminars on behalf of CDE
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Community Engagement Team MemberThe Crimson White Jan 2011 - Jun 2011Tuscaloosa, Alabama, Us• Developed social media strategy and monitored multiple accounts with the goal of adding value to the reader experience• Created flyers and participated in campus outreach on behalf of The Crimson White• Monitored web analytics for social media platforms to determine engagement and capitalize on opportunities to connect• Participated in development and implementation of crisis communication plan after the destructive tornado in Alabama on April 27, 2011 -
Alumni Association AmbassadorCrimson Calling Center May 2010 - Jan 2011• Responsible for connecting with alumni from the University of Alabama. Offered ways to participate in university development through National Alumni Association membership and donations to scholarship funds• Trained new employees how to use the interface
Melissa Jacobson Bishop Skills
Melissa Jacobson Bishop Education Details
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The University Of AlabamaCommunication Studies & Information Sciences -
The Walker SchoolHigh School
Frequently Asked Questions about Melissa Jacobson Bishop
What company does Melissa Jacobson Bishop work for?
Melissa Jacobson Bishop works for Cumberland Diamond Exchange
What is Melissa Jacobson Bishop's role at the current company?
Melissa Jacobson Bishop's current role is Marketing Manager.
What is Melissa Jacobson Bishop's email address?
Melissa Jacobson Bishop's email address is ma****@****.ua.edu
What is Melissa Jacobson Bishop's direct phone number?
Melissa Jacobson Bishop's direct phone number is +177043*****
What schools did Melissa Jacobson Bishop attend?
Melissa Jacobson Bishop attended The University Of Alabama, The Walker School.
What are some of Melissa Jacobson Bishop's interests?
Melissa Jacobson Bishop has interest in Environment, Poverty Alleviation, Science And Technology, Animal Welfare, Arts And Culture.
What skills is Melissa Jacobson Bishop known for?
Melissa Jacobson Bishop has skills like Social Media Marketing, Facebook, Social Media, Marketing, Public Relations, Press Releases, Digital Marketing, Blogging, Social Networking, Microsoft Office, Advertising, Photoshop.
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